Select an interesting and provocative advertisement in a magazine. Describe every aspect of its imagery & text. Explain why this ad fits the readers of the chosen magazine. Then analyze the ad thoroughly, perhaps with a Feminist critical lens. What is this ad selling other than the specific product? A myth, dream, lie? What are the messages to the consumer? Think hard to type 350+ words total and use proper paragraph structure (five-six sentences each). You might use your selected ad in your extended analysis, the four-page paper due January 6. (Keeping in mind the notes I gave you about the Brett Favre Wrangler ad to the left, analyze like we have in class continually.)
In addition to your 350+ words, be sure to write two of each of the four sentence types (Simple, Compound, Complex, & Compound-Complex) about the ad you select. Be clear about where you have used the four distinct sentence types, proving you know what they are and what they look like. Here is a Compound-Complex sentence about this Brett Favre ad, for example: Because Favre is so famous and talented, yet humble and "country," he relates to a huge range of consumers and he makes an ideal icon for Wrangler.
Simple = only one I.C.
Compound = two+ I.C.
Complex = only one I.C. & one+ D.C.
Compound-Complex = two+ I.C. & one+ D.C.
129 comments:
Glaceau smart water, supposedly "the water with all the answers", but what about Jennifer Aniston's touseled hair, white tank top, and underwear makes me think, "ah yes that must be an add for smart water(if she hadn't been holding the product)." This black and white picture of Jennifer Aniston sitting in very little looking into your eyes while holding smart water in her hand, this is picture of true serenity is captured in the magazine ad for glaceau's smart water. This picture of total harmony can be found in magazines like cosmopolitan and fitness magazine which target the mature 20 somethings and 30 somethings women who need to be at peace while feeling sexy even if they just rolled out of bed. Her contorted yet relaxed sitting postition shows a comfortableness in ones body, and her placid expression shows a uncaring emotion to what others think of her; she holds the bottle with one hand using just enough of a grasp to keep it from falling if it were to. They bring color to the picture using blue swirls that come in from the sides almost as if it is the water of the ocean coming to cover her and blanket her in its comforting and relaxing embrace.
The picture shows J.A. sitting on a(n), almost rough appearing,capeted area that edges off on to a solid wooden floor, and the only thing touching both areas is the smart water bottle that balances on the edge. I believe the symbolism of this ad is to show how a person can have a rough life but with a little help,(possibly from a bottle of water?), they can make it though and come out on the other side to a smooth new beginning. This rough start/new beginning concept is a dream that many women wish to have in their broken and destroyed lives. i believe that by showing a celebrity who had this type of a life while in the public eye brings hope for women. I believe they reference a rough start in many ways in this picture; one would be in the tousled appearance in which they styled her hair, second would be the little yet covering amount and type of clothes they dressed her in, especially her tank top which can be referenced to be called a "wife beater", yet all these items could be cleared away if she could only get onto the wooden floor right in front of her.
The add that I chose was a imported Mexican beer "Mexicanos del Pacifico". The picture in the add shows the back of two couple sitting in lawn chairs looking at the ocean. To their right is their beach house made of branches and grass as the roof. There is a cooler and a case of beer setting next to them. The picture in the add is saying that this is their regular vacation spot, and they come here all the time and just forget about everything and relax.
The text in the picture say "why shout tourist when you can whisper it". This is saying that with out this beer you will be a wide-eyed tourist roaming the streets of New York with your head straight up in the air taking pictures left and right. You will be in awe of all the big building and everything around you. The add is saying that with this beer you will loose all of your tourist features and become one with your surroundings, you will whisper the fact that you are a tourist . You will become cool because you are no longer a tourist, but you are now a traveler of the world. If you are a tourist you are not cool, you are uneducated about things going on in the world, and you are unworldly. If you are a traveler you are educated of the world, you are worldly, you are cool, and because you are now not a tourist you can judge others that are tourists. So with this beer you will have the power to judge people just like you, except nobody will know you are a tourist because you have that beer.
Jordan Meyers p.5
It is apparent to me that Levi’s are “501. The Uniform Of Common Sense” or so they tell me in this ad. “Strike Up For The New World” it tells me; and it doesn’t really tell me how I am going to strike up for the new world with just a pair of jeans. Then in the last half of the ad it says “501. When There Is Work To Be Done” which is also very questionable to me because I don’t think that a pair of jeans will help me to work any harder. Of course, all of the words in this ad are in bold and are white in order to stick out to the consumer. I realize the reason behind everything in the ad is to be appealing to a person who is reading this ad.
In the beginning of this ad a pair of pants is shown all folded up and nice looking with the zipper zipped up; then the end of the ad the same pair of pants is shown with the pockets inside out and they are all wrinkly and the zipper is down. This gives the consumer the impression that whoever was wearing the pants maybe did something that is sexual or dirty. You could also take this as if someone had put on these “uniform” pants at the beginning of a day and then at the end of the day they were all disarrayed. I suppose that if a person were to have their pants unbuttoned that they would be doing something provocative. This ad also states that you should “Go Forth”, I’m not too sure what I am supposed to go forth and do… possibly get “dirty?”
The middle of this ad contains a man who is shirtless and is wearing a pair of sneakers and the Levi jeans only. He is shown running into a large swell of water as if he were “invincible.” And, as in all ads, this guy isn’t bad looking I would say. I suppose this guy is running into the swells as if the swells were his future; Levi’s saying is “Go Forth”, so maybe this is the reason that he is running into the water. The guy is also facing away from the viewer of this article, maybe going “forth” and not looking back.
Wright_7
I chose a Secret deodorant ad. The ad displays a Caucasian woman in a golden eloquent dress smiling towards the reader's point of view. [She] is wearing a dazzling necklace, beautiful earrings, and feathers (supposed to resemble a swan?) on top of [her] head. [Her] arms are extended upward in a sort of pose. Diamonds and rubies are cascading downward from a diamond/ruby infested chandelier. There is a broad curtain on either side of [her] consisting of round gold beads(?).
There are silver, snowy mountains shimmering in the distance/background of this ad, hoping to create a exotic, unnatural effect. [The woman] has a pet leopard (with a leash) relaxing in the corner of the ad. This adds to the overall exotic effect. Beautiful flowers are cascading downward as well. On the bottom of the ad, Secret proclaims to have, 'Scent Expressions', including scents such as 'Cherry Mischief', 'Truth or Pear', 'Wild Jasmine', and 'Ooh Lala Lavendar'. This particular ad is focusing on 'VaVa Vanilla'. Perhaps, with a Sexual Lens, we can decipher 'VaVa Vanilla' to be a codename for "VaVa Vagina".
By the way, this ad was mostly likely found in a Seventeen magazine. At the top of the ad, there are a pair of swans on either side of the banner proclaiming, 'VaVa Vanilla'. Overall, this ad focuses on displaying an image of mythical fantasy or of a beautiful dream. The message of this ad is quite simple, really. Your wildest aspirations/dreams will be reality if you decide to buy Secret deodorant. The text above the banner proclaims, 'When you're strong, you sparkle'.
Therefore, Secret deodorant makes us strong, and, ultimately, we can now sparkle as long as we continue using this product. Secret apparently is targeting privileged, Caucasian teenage girls. The women in the ad appears to be in her 20's. Secret most likely wants teenage girls to believe that by using this product, they will become more mature and adult-like. What about the name of the product? Secret.
Is secret supposed to be interpreted as a sexual innuendo? As in, "Don't tell my mom I did this with Bob; it's a secret!" What secret is supposed to be hidden from society's eyes? It has to be on purpose. Not a coincidence that 'Secret' is the name of the product. To attract teenage readers, no doubt.
Simple = I chose a Secret deodorant ad.
Simple = This adds to the overall exotic effect.
Compound = Secret deodorant spreads lies and they also corrupt the youth of America.
Compound = The leopard in the corner is mysterious, and he receives no gratitude for it.
Complex = Secret contains many fragrances, or not.
Complex = Secret contains only once fragrance, or seven.
Compound-Complex = Therefore, Secret deodorant makes us strong, and, ultimately, we can now sparkle as long as we continue using this product.
Compound-Complex = Secret most likely wants teenage girls to believe that by using this product, they will become more mature and adult-like.
I chose a Hershey's ad. It's actually a Hershey's Special Dark chocolate ad. It has a bar of Hershey's Special Dark chocolate dropping into a pool of itself (special dark chocolate). It says, "NOT FANCY Just Deliciously SPECIAL Pure Hershey's. Now why would they put "not fancy" and "special" in all caps. Well, they did it for a lot of reasons. One reason is that it gets your attention so that you really look and read the ad instead of just flipping the page right passed it. Another reason is that they are telling you that Hershey's isn't a fancy chocolate it's just a special one.
I found this ad in a Good Housekeeping magazine. It fact it is the Holiday Cookbook issue. It was probably there because when people are reading the holiday recipes, they might get hungry. So, when they see this ad it will make them go get some Hershey's Special Dark chocolate. This advertising strategy is also used by restaraunt such as McDonald's, Burger King, Subway, Dairy Queen, Wendy's, IHOP, Applebee's or, Ruby Tuesday's. Let's take McDonald's for example: have you ever noticed that whenever a McDonald's ad is on it is usually around breakfast, lunch, or dinner? It is like that because people are usually hungry around those times, so McDonald's tries to get people to go there instead of just staying at home and making something yourself. This is a good strategy because half of the work is already done for them. They don't have to try and get their customers hungry because they usually already are. The less work that they have to do for advertising the more work they get to work on other things to help bring in customers and have a good successful business. After all, isn't that what a business hopes to be. A big object or support system in everybody's life; kind of like God to some people. If a business can accomplish something to that effect then they are a successful business in my eyes because they are doing their job really well no matter what anybody else thinks.
I chose a Vera Wang fragrance ad. In the ad it shows a very pale woman in a thick draped cotton dress. She has dark hair and a gold band around her head ( like a princess or goddess?) The dress is being pulled down from her thin shoulders, exposing the slightest amount of cleavage, by an equally pale man in a black almost victorian shirt. He also had dark brown hair that comes to about his cheek bone.
He is kissing her neck and back and from the expression on her face she is loving every minute of it. Her eyes are closed and she looks like her breath has shortened from the touch of his lips. The ad shows a fragrance for both men and women. Surely they must be lost in each other's scent; making them want each other even more.
Usually sexy ads make the models wear clothes that are in style and tan. This couple is the opposite, they are pale and in simple yet elegant out dated clothes. Who are they targeting then? TWILIGHT. The vampire book series that has caught the attention of millions of people. Every age, gender, race, and religion, there is someone who got caught up in the fantasy and love life of Edward and Bella. People brought this book to life by making t-shirts that say Team Edward or Team Jacob. There have been vampire tv shows and new books that have tried to also be as popular and successful as the Twilight series (not even close). So why not base a fragrance off of such a success? The two even resemble Edward and Bella. They both have pale skin and dark hair like the characters. She is exposing her neck to him and he has his lips next to her shoulder, maybe making his way to her neck? The woman is also very fragile looking, like Bella. They both seem vulnerable and he is behind her letting her know she is safe with him.
Women and girls around the world have fallen in love with Edward and want him, or their own version of him. So now any guy has the chance to be an Edward by wearing the fragrance by Vera Wang for men. They too have the chance to be vulnerable, fragile, and weak like Bella and can find a man to protect her.
Simple= I chose a Vera Wang fragrance ad.
Simple= The two even resemble Edward and Bella.
Compound=She has dark hair and a gold band around her head.
Compound= They both seem vulnerable and he is behind her letting her know she is safe with him.
Complex=Surely they must be lost in each other's scent; making them want each other even more.
Complex=This couple is the opposite, they are pale and in simple yet elegant out dated clothes.
Compound-Complex=Women and girls around the world have fallen in love with Edward and want him, or their own version of him.
Compound-Complex=Every age, gender, race, and religion, there is someone who got caught up in the fantasy and love life of Edward and Bella.
Remember when you where once a child tagging along side your mother in the stores and she says to you "it's ok to look". It's ok to look at the toys and candies in the checkout line but at the same time remember that you’re "only looking". Well that is what match.com tells us in their ads to do.
Saying its ok to look tells the viewers that it's ok to make a profile put yourself out there and just look, maybe you will stumble across the love of your life but who are we kidding really? Also in the ads they claim that when you sign up for match.com you receive a free personality test with your subscription. I can't tell you what a personality test is to be exact because I have never taken one. I think it pretty much explains itself though maybe you will find out something you did not know before like perhaps your favorite color? I'm kidding this so called test in my eyes seems ridiculous. It shouldn't take a test to find out who you are and what you stand for in life, what your beliefs and dreams are made of.
Match.com claims to make love happen easily. Not! Today in our hustle and bustle society who has time to fill out endless pages of qualities, hobbies, goals, jobs, everything about you in a sense. And the economy is not so hot at the moment so yes three months are free if you don't find a match within six months, but what about the cost of those first months. Whoever said love is priceless did not know about Match.com. The make love happen guarantee seems to me that they are forcing love to happen. Last time I check forcing things is never the way, you usually get frustrated and give up or things get broken in this case hearts.
These ads are showing people who don’t have a significant other or true love is yet to be found that it is simply a few clicks away to find what you are looking for. And hey who cares if it a lot of money in the long haul or three months you will be happily ever after with the one true love of your life. Match.com shows all of these happy people in love and they are shown to be much more in love with each other because of the fact they used Match.com instead of dating the way people have been before this site was created.
For my ad, I chose an ad for a video game called The Forgotten Realms: Demon Stone, released in 2004. In the however many years Mr. C. has never had ANYONE choose an article for a video game, making this very interesting to try and write about.
The ad has a plain white background with the title of the game in big, cool-looking letters. Directly under the add it has the first eye-catching tactic I saw when I looked at the ad: it says "From the developers of the bestselling game The Lord of the Rings: The Two Towers comes the next great saga of good and evil." The Lord of the Rings: The Two Towers is in much bigger font and is in red while the rest of the quote is in black, making it stand out. The reason that the ad creators did this is because The Lord of the Rings was a GREAT series, from the books, to the games, to the movies. Seeing The Lord of the Rings, gamers think that because it is from the same people who made that, then this game must be worth buying as well. Below the quotes are two pictures of scenarios that happen at some point in the game, another great eye catcher. If the pictures look really cool, then buyers have to believe that the game will be really cool, because they have nothing else that is proving them wrong.
To the right of both the title of the game and the pictures is the biggest eye catcher of the entire ad; a giant, red picture of one of the characters from the game, poised lke he's ready to strike something off the page. It isn't so much the quote that is gripping, though, as is the quote that is in between this monster's arm and leg. The quote reads, "Logic and reason escape as the flesh shreds and the slicing continues." This quote is an AMAZING product seller. Everything in an ad is designed to make you WANT to buy the game, ad producers are hired to sell a mindset for the gamers; a mindset that makes them want to go out and buy whatever they are advertising. This quote sums up exactly what a gamer wants to hear. This quote is saying that as a person is playing this game, "as the flesh shreds and the slicing continues", nothing else matters "logic and reason escape." It says that you are brainwashed while you play Demon Stone, that your sense of right and wrong is gone, and your ability to think freely is taken away. It is telling you to push everything else aside and just play the game, and that is precisely what happens when you play this game, nothing else matters.
The add I chose is a Heineken add. It has a yellow taxi cab in it with 2 women getting in the taxi. The text on it is says “Let a stranger drive you home” telling you, you should not drink in drive after a night of drinking. The other text in it is “Give yourself a good name “ telling you because you drink this product you will become a better person in the eyes of other people. Which in not true at all if you do remember the night your most likely to ask your self what did I do or why did I do that. It’s not going to make you feel good about your self. The girl in the taxi is smiling like she had a good time drinking. Which most of the time after you get done drinking you are. This add is also in a way targeting younger people. It says because you drink are product you will become happy and have a good time. They neglect to tell you of the after effects of drinking. The headache and the stomach cramps with some vomiting thrown in to. That’s only if you have a bad hang over. If you drink to much you could die by drowning in your own vomit or even lose an arm if you sleep on it because you are so wasted your body is not waking you up and telling you to move and if you sleep on the arm to long you will cut off the blood flow and lose your arm. Though the add is putting out a good message to people to not drink and drive you should not take ride home from some one you don’t know unless it is a taxi cab.
I chose an ad about shampoo and conditioner called Infusium 23. The background is of a very pretty woman with gorgeous long lushes’ curly hair. The woman has a big smile on her face that indicates that she is having fun and happy because she has beautiful hair. The look in her eyes says I will and can flirt and be sexy anywhere anytime because nothing can get me down I have awesome hair and I don’t care what other people think. This woman is confident and sexy, and by looking like that is to sell the product. Would they sell the product more if it was an ordinary woman? Because there are a lot of ladies out there that look at something and say “oh I wish I could be and look like her” so they would degrade themselves and not buy it, thinking that they aren’t good enough for it. If it was an average woman would more ladies buy that saying “I am just like her, now I can get my hair to look amazing”? I believe that its all in the minds of those women. Would the ads sell more if they had multiple and all different types of women on them? On the bottle it is spelled in(fus)ium 23. Why was this done purposely? Would the (fus) part be the beginning of something amazing, yes, it is saying if you use this product you would be the fuse that just been lit to something great and accomplish anything. Was the number 23 intentional? Did it take 23 times for the company to make it perfect, or is 23 just a recognized number because of Michael Jordan. There are three steps to get this gorgeous hair. Step one you have the shampoo, step two the conditioner, and last but not the least step three the leave-in treatment. Also known as Renew, Replenish, and Restore. The text on the ad says “Finally, we meet” basically it would have been an ad of an engagement ring and a couple, this is for shampoo. This is saying that you are done looking, you have found the answer. This shampoo is the answer to all of your problems. It also says “Meet the one that makes you feel beautiful every day. Infusium 23.” Also it says “only Infusium 23 takes care of your every hair care wish and need with proven technology that treats and transforms hair for better-than-ever hair days. The exclusive i-23 System does it all with a synchronized blend of reparative and replenishing proteins and vitamins so hair regains and retains its rightful shine, beauty and strength.” This text is just a long incentive for you to want to buy this product even more. Women want to be beautiful, and have ‘the one’. At the bottom of the page it says “Meet the one …infusium 23. This ad is saying if you use this product there will be a whole new you.
Simple: I chose ifusium 23 for my ad.
Simple: Ifusium is the best.
Compound: Women buy infusuim and they always use it.
Compound: They know it works and they tell other people about it.
Complex: They use it when they wash their hair.
Complex: Women love the product because they think it works.
Compound-complex: Because she has it, I need to get it or I wouldn’t survive.
Compound-complex: Because the product shows it gives shinny curly hair, I want my hair to look like that on a daily basis.
My ad is a six page spread from Cosmo girl and looks something like this. This first page reads "Laila's at the beach all summer while her boyfriend, Jay, is stuck at home. When lifeguard Matt catches her eye, she decides, to get flirty with some hot beauty looks. But things get out of hand... The second page shows a picture of the girl Laila supposedly wearing nothing but a swim suit and a necklace wrapped in an embrace with the lifeguard Matt. They are a little too close for someone who is supposedly in a relationship with another person. The quote on the page reads "What's A kiss on the cheek between friends? It's not like I'd ever really cheat on Jay." The page is flipped to the third one and a picture of Matt seductively kissing Laila's neck is shown. She is wearing a different outfit than the one on the second page but Matt for some reason is still without a shirt. The text on this page reads "Uh-oh, I think he's more into this flirtation than I am. I really should tell him I have a boyfriend." You look over at the next page and see Laila laying on top of Matt tousling his hair with her hand while staring into the eyes of the reader. Quote reads "I know, I know, I'm a shameless flirt! But how can you blame me? He's gorgeous!" On the final page with pictures you see Matt holding Laila against his chest while she hangs on to his head and yet again stares out at you. This time the text reads "I told Matt things have to end and he's not taking it well. Why does this always seem to happen to me?" On the sixth and last page you finally see what all of this seductive action has been leading to and next to a smaller picture of what was on each of the past pages is an item for make up.
This ad fits the readers of the magazine because the readers of cosmo girl are presumedly female. It reaches out to the adolescent girl showing sexual images of a "couple" in provocative embraces all the while luring the girl to believe that the only way they can have this happen to them is by buying this brand of make up. They are led to believe that only by wearing this particular set of makeup will they ever get the super hot guy Matt to want them. On the sixth page the ad proves this by writing by each product and what it will do to a man. "Peach-pink blush and shimmery eye shadow helped Laila look innocent while she played with Matt's heart." "Laila rubbed on shimmer body lotion and twisted her hair up-she didn't realize the look would be so irresistible!" "smudgy, charcoal eyes with clear gloss was Laila's sexiest look yet. What was it about this guy that made her act so flirtatious?" "Laila told Matt about her boyfriend, but he was too mesmerized by her got pink lips to pay any attention to her words."
The ad promises the dream of being with attractive men while wearing the product. Even going so far as telling them that men will quote "be mesmerized" by her pink lips which are plastered with a stick of cover girl lipstick. She supposedly is trying to do the right thing by telling him that she has a boyfriend yet she show no remorse in letting this guy Matt hold her against his bare skin and let him kiss her neck. The ad is disturbing in the reality that it will even get you to cheat on your boyfriend but that its ok "he's gorgeous." Why this ad isn't banned is beyond me. It violates moral issues just to trick young women into being beautiful.
I believe this ad is demoralizing to women making them believe that in order to get guys like Matt they need to put themselves out there in their make up and act almost whorish. It reduces females to nothing but worthless tools for male pleasure and that is not how they should be viewed. It even goes far enough to encourage women to cheat on their boyfriends just as long as the guy is hot and attractive. This isn't what america should be reduced to.
There are many ads out there that portray as interesting and provocative. I chose one by Lord and Taylor the Michael Kors watch ad. This ad has many sexual references such as the color. Another one is what the man and woman are wearing. Also how provocative is the position of the “subjects”. Last is wear this ad is found in what type of magazine.
First is the color, with different lighting for the bodies to the only color in the background. The lighting is mostly shining on the women. I think is because she is taking control and represents the watch. Where as the man is almost as a shadow of greatness and trying to pull the women who are reading this magazine to look at the watch. But what is odd to me is the color of the background. This color is a as I like to describe it a mint green. This is odd because you almost would think it would be a tint of red or pink to represent lust and love. But because of this color I think of a spearmint gum maybe they choose that color for that purpose to make you think that the watch is refreshing and long lasting.
Second is what the man and women are wearing. Both of these humans are wearing what seems to be nothing. One could conclude that they wear on a boat because of the color and not wearing anything. The woman puts her bicep in front of her breast to reach to the man not reveal anything but we also do not believe that she is naked but there is no evidence that shows she has a swim suit on. Since I do believe their naked you can see it as pushing sex and influencing you. Both of them are wearing aviator sunglasses which show that they are irresistible with each other and love one another. This also represents that their popular with the clothing world.
Third is the position of the “subjects”. I would like to say why I use “subject” I believe that they are pushed into this society not knowing their name or anything about them so I see them as subjects. The position is very important in every ad. The man in this one is a straight forward shot form his pecks up. This to me shows he wants to be in control. His head is toward the woman on his left, looking down upon her. The woman though is facing on him but almost leaning on him for protection. She is also grasping his chin bone and neck with her left hand which contains the watch to make it bright. The posting of these two to me can also represent how the watch is presented. The watch is very “blingy”, and shining with silver; but with the man in the picture the watch becomes masculine. Meaning that the watch can be for men or women and both will love this watch.
Last is this ad is found in Vanity Fair. This magazine appeals to an older audience. For instance the age group of seventeen all the way up to thirty. This magazine because of the age group can put more sexual ads leading to the one I picked.
With all of these observations: the color tones, what they are wearing, position of these models, and the magazine this ad is in you can conclude to look beneath the surface and peal back the different layers. Now you can look at ads as not a boring space but as a puzzle to truly figure out what you interpret as.
I chose this Wild Turkey Kentucky bourbon ad. I found it in a swimsuit edition of sports illustrated. This ad is all about male bonding like real men. You can see a football in the background and the text reads that Wild Turkey is the best part of the game even though they are no longer playing football. Also I noticed that they are not drinking out of glass glasses but, instead are drinking out of just plastic cups like regular old guys showing this drink is not for the rich and famous but is for more the simple backyard football guy. The text also reads quality friends and quality bourbon meaning that if you drink this you are going to be doing it with great friends which you’ll have if you buy this bourbon. Also on the top of the ad it reads Quality Tail which is a double entendre referring to both the fact that turkeys have tail and this is quality bourbon but also is a term that women are referred to meaning that if you drink this you will also get women. I feel this ad will easily appeal to male readers which are the majority of the people who would be reading sports illustrated especially the swimsuit edition. The ad will catch their eyes because, the colors are attractive they look like its more classis and sophisticated and there is a football and a bottle of bourbon two things men are attracted to. The add also features friends, football, and drinking things that any real men would enjoy which is what this add is all about being a real man through a bottle of bourbon that opens the gateway to true manhood.
The ad I chose is a protein bar ad. I found this ad in a Sports Illustrated, which is targeted towards men who would most likely to be extremely fit, such that of the man in the advertisement. The ad shows a man doing push-ups on two boulders and he is very buff. According to the ad, if you want rock hard abs, arms, chest, and nutrition, then you need this protein bar. Supposedly if you use this product, you will be more a man; therefore, all men need this product to be attractive towards the opposite sex. Since not all men want this, the ad is stereotyping all men who they think would read this ad by saying you will to be him if you use their product. The fact that he is using boulders to do his fitness workout on shows how tough of a man he is, because normal men would rather not do push-ups on a boulder, but rather on grass or a padded mat. The ad also alludes to sex because if you use this product, you will have more mass in the right places, “where you really want it”, which means you will be for your partner, thus, a better man. The protein bar is also coated with chocolate, which gives you the illusion that it might taste good, but this illusion is demolished when you actually taste it, every single protein bar I have ever tasted tastes disgusting, which is why nobody eats them on a regular basis, only when they need to raise their self-esteem to make themselves think they are going to look like the buff man if they eat it. Obviously this is an inaccurate assumption because if it were true, no man would ever work out; they would only eat protein bars, so this product gives us a false hope when we eat it. The background of the ad is also a cloudy grey, which is much manlier then a clear blue sky. It symbolizes that men only like deep, dark, and dreary colors that aren’t girly like sky blue and if a guy did like sky blue, rather than a dark color, they would be accused of being a homosexual. This is a sad but true fact in our society. Why must every man conform to the ideal that all men have to be brooding asses that only what sex, beer, and be interested in sports? Just because you don’t like what other guys like doesn’t make you any less of one. This means that just because you don’t consume this product, you aren’t less of a man, and if you do consume this product, you shouldn’t be praised for being more of a man, because your a man whether or not you eat this protein bar.
I choose a Big Sexy Hair hairspray ad out the Cosmopolitan magazine. In this ad you have four girls who are in a group together called Girlicious. They all have that "big" hair that most girls desire. They all are good looking and are wearing short dresses that look like shirts, and they all have boots on that say sexy on them. They are trying to say that having big hair is sexy. It even states in on the bottom on the ad: "BIG HAiR is SEXY". You have three girls that are standing and behind them you have a light up sign that say sexy. The other girl is on the ground with on leg out stretched making you look towards the shoes. If you look at all the letters, the sign that says sexy is in red- making it more appealing to the eyes, also red is the color of romance which ties together with sexy?, big is in all capital letters and it you look closely you have the word big many times in just the big with all CAPS, another sexy is in hot pink-making it stand out from all the rest.
The magazine Cosmo attracts girls in their teen to twenty years of age. When skimming though this magazine this ad stuck out to me because you had the word sexy twice and I wanted to see what it was about. This ad makes any girl of any age desire to have big sexy hair like the girls in the ad. So they buy the hairspray and can't make it look exactly like the girls. But what they don't probably understand is that the girls have spent so many hours in a chair having a professional hair stylist sit and make it look the way the photographer wanted to be attractive to the girls.
I chose to analyze a Secret deodorant ad. In the ad there is a blonde haired woman in a red dress that reveals her mid section and her back. There are two large cherry trees framing her leaving her as sort of the centerpiece. The roots and branches of the tree are wrapped around her lower section. She is holding up some sort of pink sparkling ball. There are butterflies, cherries, flowers, crystals, and fairies randomly placed in the ad. The ad is set in the nighttime and the color scheme is mostly red and pink with a little yellow here and there.
This ad is most definitely targeted at girls, particularly teenage girls. There are a variety of subliminal sexual messages in the ad. The scent of the deodorant is called cherry mischief, just that name in itself is sexual. When a girl has sex for the first time she gets her “cherry popped”, and also sex is considered a mischievous act to many. Secret is trying to tell virgins specifically that if you wear they’re deodorant maybe some guy will fall for you and have sex with you. The ad is targeting those who want to feel desired and irresistible. Since the woman in the ad is extremely beautiful and desirable, she relates to a lot of woman who want to be the same.
The girl in the ad is holding up a sparkling pink ball. I believe this ball could possibly represent her virginity. She’s holding it up just asking for someone to take it away from her. And you can tell by the smirk she has on that she wouldn’t mind if someone snatched it away from her. Also, the two little fairies are holding cherries. One of them is holding hers out like the girl in the center, and has a smile on her face; while the other is hugging hers close to her body, and looks at ease and peaceful. I think Secret is saying that sex is awesome and you’ll have more fun if you do it, but if you want to remain pure I guess that’s cool too.
I also noticed that there are hidden faces in the cherry trees. The tree on the right has younger and happier looking faces on it. They represent youth and how sex is all we want and think about; and we encourage others to try it. Is it ironic that whoever made this article put the youth on the right side? I think not, they want to promote sex as much as possible because they know that’s what sells and they know that their audience doesn’t think it’s wrong. Youth want sex; most of us think it’s right! Because society tells us that it’s right, we think we must believe them or we won’t fit in. While on the tree to the left the faces appear to be older and look depressed. Older people grew up differently then we did and they don’t agree with what we may believe is morally correct. Because older people have different morals, they view things more conservatively for the most part.
Simple- The girl in the ad is holding up a sparkling pink ball.
I chose to analyze a Secret deodorant ad.
Compound- There are happy faces on one tree and there are sad faces on the other tree. Older people grew up differently than we did and they don’t agree with what we may believe is morally correct.
Complex- Because older people have different morals, they view things more conservatively for the most part. And you can tell by the smirk she has on that she wouldn’t mind if someone snatched it (her virginity) away from her.
Compound-Complex- Because society tells us that it’s right, we think we must believe them or we won’t fit in. Since the woman in the ad is extremely beautiful and desirable, she relates to a lot of woman who want to be the same.
The ad I chose for this assignment is a Miss Dior Cherie perfume ad. The front page of the ad shows a pretty girl up close with a seductive look on her face. She is holding the perfume to her lips and sort of biting the cap the way a woman would while trying to attract the attention of a male. This is odd because mostly females read a Cosmopolitan ad. Maybe she is showing how a woman could act if she wore this product. It is showing that a woman can be seductive. The woman in the article is wearing pink lipstick, a pint shirt. She also has a pink flower in her hair and ping fingernails. Her hair is sort of in front of her eyes making her more mysterious. On the ad it says “the charm of Dior in a bottle.” Is this perfume supposed to make you more charming? On the flip side of the ad all it says is Dior. There is a girl, I don’t think it is the same girl then on the other side but similar in looks. She is wearing a short pink dress and pink shoes floating over Paris by a bundle of balloons. She also has a big bottle of the perfume in her hand that kind of looks like a present. It may be showing that it is a good gift to give, or maybe that it gives off that much smell? Maybe the perfume will make you feel lighter or make it feel like you don’t have any perfume on but really you do. Or maybe it is showing that the sent of the perfume is a light fragrance and won’t be bothersome. I think the smell of the perfume is ok. It kind of has a fruit smell but also a distinct smell that I haven’t really smelt from other perfumes that have been fruitier. This ad caught my attention because of the woman floating by balloons with the Eiffel Tower in the background. I think the people that created the ad chose put have the girl in a bright pink dress to catch a reader’s attention.
I chose a Victoria's Secret ad. The ad shows four models each with the "perfect" body. They are modeling the four styles of the new Body by Victoria bras.
On the ad there is writing that says "Love your body" and "All new look. All new feel. All new for every body". The ad is telling you to love your body, but how can you when you don't look like the models. It also says that the bra is for every body type. Then why does it only show one body type, 6 ft tall, 115 lbs, size 32 D, and size 0. No average woman in America can look like that, not without the help of plastic surgery, liposuction, and picture touch-ups.
The ad conveys fantasy. An example of a fantasy found in this ad is each model has her name signed below the type of bra she is wearing. The names of the models are exotic and uncommon like Alessandra, Marisa, Emanuela, and Lindsay. Many men are attracted to exotic women. Therefore, women who see this ad will think that buying a $45 bra will make them more exotic and attractive to men.
This ad also conveys the "sex sells" aspect of advertising. The four models have long wavey hair, dark makeup and a sexy look in their eyes. One of the models looks like she is about to take off her $16 hip hugger, lace trim underwear. All four of them also have their mouths slightly open. Almost as if they just got done making out with a random stranger.
There is no question that Victoria's Secret is trying to diminish real American women's self esteems. They tell you to love your body, but no one can look like Emanuela. Because VS wants women to buy their prouducts, they use unobtainable standards of western beauty to convince women to buy their bras.
I choose an ad for Secret deodorant. The words on this ad make you think that if you wear this type of deodorant you will become strong, and if you are strong you will sparkle like the moon. The moon is featured in this ad above the words like it is shining down on the quote to put more emphasis on what it is trying to say. The background for this ad is a nighttime scene. The nighttime scene might get readers to think that if they wear this type of deodorant they will shine and sparkle like the nighttime sky when it is full of stars. The ad also follows a peaceful color scheme choosing to use reds, pinks, and purples that might symbolize love. Red might also symbolize the devil and his mischievous ways.
In this ad there is a Caucasian woman right in the middle of the ad wearing a red outfit and holding a sparkling ornament. She is almost like a goddess. Having the woman holding a sparkling ornament it takes us back to the theme of this ad that if you wear this deodorant you will sparkle. The woman in this ad sort of resembles Taylor Swift. Also the deodorant is cleverly placed right under the woman’s butt to draw attention to it. This ad could attract men to persuade their women to wear it because if they like the looks of the woman’s body, as they are looking they will eventually see the deodorant right under her. They also might think that if their wife or girlfriend wore this deodorant she might become mischievous and also start to look goddess like. She is also standing on a pile of sticks. This maybe symbolizes that if you wear this deodorant you will be on top of the world. This ad also frames the woman perfectly, she is standing in between two large cherry trees like she is outshining everything in the sky. She is sparkling so bright that she outshines the night just because she is wearing this deodorant.
The ad also had two ferries stealing cherries away from the tree. The ferries could symbolize Eve and the cherries her forbidden fruit. It could also be referring back to the title and how if you wear this you will become mischievous and will be daring to steal the fruit.
The advertisement that I chose to analyze is a Calvin Klein advertisement for their new fragrance, “In2U”. In this ad there is a male and a female. The female is leaning against a gray brick wall, perhaps in a basement or a school hallway. The male has one hand leaning against the wall, next to the female, and the other hand is grasping the female’s semi messy hair, maybe what some may call “sex hair”. The male is staring passionately into the female’s eyes, while the female has slightly closed eyes and a raised chin that portray that she is being taken in by his passion. There are two bottles on the side of the ad, one with blue liquid and the other with yellow. Typically a perfume ad would include a picture of the perfume bottle itself, while in this ad, there are two wine bottle shaped objects, which look nothing like a typical perfume container. Though this ad is advertising a perfume, there is a spot on the page, which makes you focus on their jeans (the female is grasping the male’s belt, which is undone).
In this ad, one of the first things I noticed was that the male looks very similar to Zac Efron. I found this advertisement in a Seventeen magazine, which is read by girls, usually in their early teens. This ad most likely is targeting the younger crowd, such as the girls (and boys) in their early teens that would be reading Seventeen magazines. By using a model that looks similar to a popular, attractive, teen boy such as Zac Efron, it lures in these readers and fulfills what they are looking for.
What is Calvin Klein exactly trying to sell? Through their advertisement, readers may have a hard time deciphering whether they are trying to sell sex, passion and alcohol or their new fragrance. If it weren’t for the small text at the bottom that says “2 new fragrances”, it would be hard to tell what they are advertising. To many, this ad may be just trying to sell the fragrance, but to others, this ad is trying to sell much more; if you buy Calvin Klein “In2U”, you will can be as sexy and seductive as the people in this ad. Though you may not get a guy like Zac Efron or a seducible, heels overhead girl, you can feel as hot as the models and dream for such passion, when you wear Calvin Klein’s “In2U”.
Simple= Calvin Klein sells perfume.
Simple= In2U is a new fragrance.
Compound= There is a bottle in this ad and it looks like wine.
Compound= I have smelt this fragrance and it smells great.
Complex= Teens buy this because it looks cool.
Complex= It is expensive but it is worth it.
Compound-complex= Because you bought it, I need it or the world will end.
Compound-complex= Because this product shows you will get love, I want it so I can have the same.
Megan Bly
Pd. 7
The add that I chose was about Coors Light from a SI magazine. In this advertisement, there is a picture of a Coors light beer can being displayed in the lower left-hand corner, and on it says “The Silver Bullet”, and above the can, it says “Official beer of Nascar”. Witch I think is funny because it seems to me that they trying to advertise drinking and driving. They make the beer look like it is the best because there is ice chunks on the outside of the can, and when the mountains on the cold activated can turn blue, “Its cold as the Rockies”. Saying that your beer cant be any colder because it is as cold as snow covered mountains, and no other beer can get that cold.
The text in the add says “When it comes to racing refreshment, Coors Light sets the pace. Its Frost Brewed, aged cold, and even cold filtered. And now, it comes in a can that’s as advanced as the cars out their on the track. The Coors Light Cold Activated Can lets you know when all 12 ounces are ice-cold and ready to drink. Because, when the mountains on the can turn blue, you’ve got the green flag.” Like being aged cold, and cold-filtered would make a difference on the taste of the beer. Don’t know about you, but I think it does advertise drinking and driving. The mountains in the background represents that it is the highest standard of beer, therefore claming that Coors Light is the best beer. At the bottom of the advertisement, it says “Great Beer, Great Responsibility”, but yet drinking and driving is being responsible.
When we stop, take our time, and analyze advertisements, it is amazing what we can decode from any add that we look at, and what it actually means. And the scary thing is that these ads are at the disposal of young children, and teen’s. I think that all adds should be looked at and deeply decoded before they are published and viewed by all be make sure they are appropriate.
Simple = I chose a Coors Light beer ad.
Simple = The ad represents drinking and driving.
Compound = The beer can is a cold activated can, and has ice chunks all over it.
Compound = Drinking and driving are illegal and the add makes it sound ok.
Complex = Coors Light makes you want to drink this beer over any other.
Complex = Makes you want to drink it because the Nascar driver are.
Compound-complex = People all around the world love to drink beer, or some alcoholic drink.
Compound-complex = People all around the world read add just like this everyday of their lives.
The ad I chose to blog about is the perfume Curve for Women. This ad has sex written all over it…literally. There is a pink background. This background is to attract women because pink is a feminine color according to society. There is a picture of a masculine man that has an eight-pack, is tan, and his body is hairless and flawless. He is wearing a snorkel and is holding the goggles on his forehead. He has this look of seduction. The text on the ad is: 1. SEX sex tips (you would have all of the tips and knowledge) 2.Guys SEX more sex guys(you will have hot looking guys, satisfaction, and more of these hot guys and more satisfaction; this also may shoe how this is reaching out to guys buying this perfume for their girl) 3. Guys SEX more sex (this is just basically reinstating text #2). 4. CURVE FRAGRANCE FOR WOMEN. SEE WHERE IS TAKES YOU (This makes you imagine of the places this perfume will take you by wearing it. By reading this you would already be having a seductive imagination due to the prior texts.). As you can see sex is literally written all over this ad. If you buy this perfume it will fulfill all of your desires. I can also see how this ad could be reaching out to men to buy this perfume for women so they can have their desire fulfilled. It appears that the man is tugging on his boxers because he wants some. Therefore if you buy this perfume you would be able to attract this type of mad that has needs. The snorkel may link to a romantic underwater setting. His seductive look shows how he will desire you if you are wearing this perfume. This perfume will give you satisfaction and happiness, according to society.
Simple: This perfume works.
Simple: Women love this perfume.
Compound: Women want hot men so they were this product.
Compound: The women think it works and they buy it.
Complex: They wear this perfume when they need satisfaction.
Complex: This perfume is desired by women and it is desired for women by men.
Complex-Compound: Because this ad says you will have satisfaction, everyone needs to buy it or no one will have satisfaction.
Complex-Compound: Men could by this for women because they may think they will have the same satisfaction.
I chose the ad I talked about in class. Its for NIVEA My Silhouette Redefining Gel-Cream. This ad shows a beautiful women looking into a mirror as if she just put on a pair of jeans, she looks great in the jeans and in the background her husband lying on the bed looking up at her with a smile on his face like gosh I am a lucky man. Of course I can only assume he is her husband she is wearing a wedding ring, but maybe he is just a guy and its showing that if you use this product you can get any guy you want. The man is lying on a bed while he is looking at her, whith the “I want you” look. I noticed all the colors in this ad are blue, white or green that is all, which is simple and elegant. A slogan on this page says “Rediscover Your Favorite Jeans. And How They Still Get His Attention.” This is definitely aimed at women because women are very self conscious and really want too look great in there jeans. This ad was also found in Cosmopolitan which is mainly a women’s magazine. The model in this ad already has the “perfect” body so she doesn’t even need this gel. But women look at her and think if I use this I will look like her in my jeans…I’m thinking ya right. Nivea’s main slogan is :touch and be touched” which is sexual and women would strive for it This product is delivering a fantasy to women, if you use this you will look great in your jeans and your man wont even be able to concentrate on his magazine he will be so amazed by your hotness. I think this ad did a very good job and aiming at what women want and using all the aspects in their presentation of this product.
Simple: I chose Nivea My Silhouette ad.
Simple: The two look like a happy couple\
Compound: She is happy and has the perfect body time
Compound: The man looks very happy and proud he is with her.
Complex : She must only be happy since she can fit into her favorite jeans again.
Complex: The couple seems to enjoy each other she is more the center of attention while he is off in the distance admiring
Compound Complex: Because I want too look great in my jeans I need to have this product or I wont.
Compound Complex: Because her husband is looking at her with the look of desire I want my boyfriend too look at me like that so I must by this product.
Melissa Bendixen
Pd. 6
I choose a MAX FACTOR ad in a cosmo magazine. There are two girls on one page. One has dark mysterious make-up on and the other has softer more neutral make-up on. The "naughty" one has her hand running down her kneck to her chest. She also has a seductive "come-hither" look. She also has a deep red lip stick on which represents passion and lust with a black dress on. Her hair is in luscious curls that round her face. The "nice" one has her hand running down her arm with a slight grin on her face...more friendly than enticing. Her blouse is more frilly and white. Her hair is up but still looks irresistible. The words say color me naughty. color me nice. Virtue or vice? Now there's a gloss for both sides of you.
The "nice" one has virtue...it has chastity, goodness, and innocence. Something to wear when your at work or just out with friends. It's more simple but yet still beautiful and welcoming. The "naughty" one has vice...it has lust, sensuality, and evil. Something to wear on your night out. Want men to want you and to crave you. Getting to know you doesn't matter...love doesn't matter...just to have one night with you would be enough, nothing more.
I chose my ad from a Glamour magazine. In my add there is a man trying to sell this concealer that will hide anything. This younger looking couple is looking at the product. The wife is young with no flaws anywhere to be seen but the husband is saying, “You’re tellin’ me this little bad-boy will diffuse her dark circles and fine lines...SOLD!” He is saying his wife isn’t good enough for him. She has to hide her natural beauty to hid those little imperfections. He wants her to look like every other girl in this world, he wants her to conform. Also in this picture the wife is wearing camouflage. I believe she is wearing this to hid in society. She wants to be skinny and beautiful just like all the other models she sees in magazines.(139) This make-up makes women believe that this product will hid any imperfections they have. Most make-up cant though. Most make-up covers up a little imperfections but not all unless you cake on the make-up. Then most guys will call you fake because you are. What is wrong with girl’s natural beauty? (194)Who says girls have to wear make-up to be pretty? When girl’s don’t wear make-up or wear a little less then their normal people always comment or say something to them. To some guys those girls even look weird.(235) And why are girls taught to like pink. This ad is black and white besides the product and part of the wife’s dress is pink. Also you can see the color of the camouflage. I’m a girl and my favorite color is blue. Is that a bad thing? Doesn’t society say girls should love the color pink? But because I don’t am I considered an outcast? (301) In this ad it also shows the man is in power. The husband is deciding what the wife wears. The wife doesn’t have a choice if she wants the product or not. Even though the wife should be able to decide for herself if she wants the product or not since she will be the one wearing it she doesn’t get that choice.
Simple= Powderflage is a powder concealer. This product doesn’t hid all imperfections.
Compound= The women is wearing a camouflage dress but the seller is wearing a camouflage hat. The husband will not use the make-up but the wife will use the product.
Complex= This product brand is expensive because it is available at Macy’s. This product diffuses fine lines although the woman doesn’t have any.
Compound-Complex= All women must get this product if you don’t you will become uglier and everyone will make fun of you. I know this product seems realistic, don’t buy into the lies because once u get this product u will be dissatisfied with the results.
The ad I chose is for Lady Foot Locker and Reebok tennis shoes. This ad is in Self magazine. The Background is a darker gray color with nice booty. great sole. Sole implying the shoe and the naked woman laying across the page. The ad is using sex appeal to lure you into looking into what the ad is really saying and selling. You only see from her calf to her rib cage. The body is toned and the lighting and shades of gray accent the tone and glo of her body. The shoes are white and pink and stand out. The words great sole are also in pink to stand out and have more emphasis. The ad is simple but bold. The body is attractive and catches your eye even though the shoes are what are in color and stand out. At the bottom of the ad it says EASY TONE shoes help tone your butt and key leg muscles. Who knew sneakers could be the most flattering thing in your closet. Take the gym with you at reebok.com/easytone YOUR MOVE. These specific words are larger font and bold for a reason. To grab your attention and make it known and understood that by purchasing these reebok tennis shoes they will make you look similar to the woman in the picture. There's no need to see her face because the ad is focusing on the tone in her legs and butt. Her body is arched in a way so her butt is higher than the rest of her body; to put more emphasis on that region. Also the woman seems to be laying across a mirror where you can see her reflection underneath. That is also eye catching and clever. This ad is appealing and sells. In my opinion, this ad is a little ridiculous in saying you will get toned and have a nicer booty by wearing this brand of tennis shoe. It's the little things in ads we don't always pick up on as we are paging through a magazine. I notice these things more frequently now, or subconsiously anyways.
simple: This ad is appealing and sells.
simple: The shoes are white and pink and stand out.
cmpd: Who knew sneakers could be the most flattering thing in your closet.
cmpd: It's the little things in ads we don't always pick up on as we are paging through a magazine.
cmplx: There's no need to see her face because the ad is focusing on the tone in her legs and butt.
The add I chose to write my paper on was a GM Rewards card add. This add promised the user a new car if they spent a set amount of money. It also had a father and son on a rather nice golf course with the dad lovingly rubbing the sons head, with the caption "Life is a journey. Enjoy the ride with a GM reward card." Below that there is the following sentences. "From box seats to the tee box and everywhere in between, you're always on the move. So carry a reward card that goes wherever you go. And gets you there in style. That's the power of a GM reward card. It turns your everyday purchases into Earnings toward an eligible, brand-new GM vehicle--with over 50 eligible cars, trucks and SUVs to choose from. It's way more than just points. It's rewards you can drive." Underneath the wording on the page it has a photograph of an Enclave, which is a luxurious family vehicle.
What I believe this add to be saying is if you use our credit card not only will you have a credit card, your spending money will turn into a usable item, such as a car. Also by spending the money and getting a car, you can have a wonderful bond with your children, because the car is what makes things work in the parent/children relationship according to this add.
A major problem I have with this add is not the bogus bonding expirience but Earning a Brand New Car. Now this is STUPID. How much money would it take for the credit card companies to make a profit off of this? Lets just say that the new car is thirty thousand dollars, how much would the credit card holder have to spend for the company to recieve a positive income? More than likely a lot more than the thirty thousand dollars. And while they are spending all this money they are still being charged intrest. So this "free" car is nowhere near free, but infact will be costing you more than if you were to not use a credit card and pay for everything with cash. By doing that you are spending much less money than you would pay for using the credit card.
AJ Plummer
The commercial I chose was also a Brett Favre Wrangler Jeans commercial. In the commercial Brett Favre appears to possibly be at his farm in Mississippi playing football with some regular plain Joes. Wrangler definitely chose the right spokesperson for their jeans. Brett Favre is a country boy but not racist whatsoever. He is humble and hardworking. He appeals to football fans. And my mom says she wants him all the time.
He clearly appeals to every person in America which Wrangler wants because they will sell more jeans. Brett Favre is shown with his dog in the commercial as well which may show that he's an outdoorsmen or hunter and Wrangler jeans are good for outdoorsmen. His truck is also shown and its beaten up so maybe Wrangler is saying their jeans are for hard working Americans.
In the commercial Wrangler and Favre articulate that the jeans are five star vintage denim. Now what the heck does that really mean? Jeans are jeans the last time i checked they aren't restaurants or hotels. Nowadays if American's here five star they are instantly attracted. I wear Wrangler Jeans and I can personally say they are just like any other jeans. The only reason I have them though is because I wanted to be like Brett Favre when I was a little kid.
Caress "Glowing Touch" SkinWear Collection. This body wash sounds appealing. Everyone wants clear and glowing skin right? Well the lady in this ad not only has great "glowing" skin, but also a flawless face and body. She takes up most of the page, her face towards us, but her bare back turned to us. Coincidently, the ad cuts off right before we can see her butt. How disappointing right? Her smile seems to say "I know you want this" and her hand gesture says "follow me." Then one quarter of the add is a shower of water forming a shadow of a women's body, and the water spills over a bottle of Caress Glowing Touch. Under this it says "Your skin is about to become the ultimate fashion statement." and under that, it says "The secret is Caress Glowing Touch body wash. With gentle skin brighteners and moisturizing shea cream, your skin will be radiantly soft." How convenient would it be if we could just go to school naked, but we can't. So how does our skin make a fashion statement?
Hypocritically enough, I own this product. I had it before I saw this ad, and my mom just picks up body wash and it happened to be this kind. Unless I haven't been rubbing it on my skin the right way, I'm pretty sure I'm using this product correctly. Yet, no one has come up to me and said, "Wow Laura, Your skin is so very glowing and I would like to touch it." I also haven't really made a fashion statement with my skin as far as I know.
Do ads like these lie to us? Yes all the time. Do we believe those lies? Yes most of the time. This beautiful women in this ad has the most obvious airbrushed skin, but she is selling her body and face to us. Sex sells. She is practically naked, and that's why it catches the readers attention. When people try to lose weight, I have heard a tactic where they magnet a picture of a skinny women to their fridge, so when they go to the fridge for a snack, they think twice. Beautiful bodies and faces are what everyone wants. We all want to attract the opposite sex, so when we see someone who is doing a good job, we would like to have what they have so we can do the same. The consumer wants beautiful, radiant skin that will want to be touched. Nobody wants to touch dry, dull skin right? This product is telling the consumer that they can get that beautiful radiant skin with this product, because of the shea cream and gentle skin brighteners. What a load of bull.
This ad was found in Cosmopolitan magazine. I was looking through a few magazines such as Cosmo and Seventeen. I was looking for a more provocative ad, so I could analyze it more. In my mind I knew Cosmo would have more provocative ads, because it is a magazine targeted at older women. But I figured I'd look through both. In Seventeen I realized that they actually do not have absolutely degrading and skanky ads. They ads do not make you feel bad about yourself either. There is actually some uplifting ads in Seventeen about loving your body and yourself. That is why I appreciate Seventeen magazine, and it's targeted at teens and young adults. Cosmo is on a whole different level. The majority of this magazine is ads, and most of them are half naked women. You will find most of these ads only in Cosmo, because they are women products telling women how sexy to look, and the products they need to achieve that goal. It's amazing how America believes these ads, and how materialized we are that we NEED to have these things more than want them nowadays.
Simple = This body wash sounds appealing.
Compound = Then one quarter of the add is a shower of water forming a shadow of a women's body, and the water spills over a bottle of Caress Glowing Touch.
Complex =Well the lady in this ad not only has great "glowing" skin, but also a flawless face and body.
Compound Complex = She takes up most of the page, her face towards us, but her bare back turned to us.
Ashley Mork
The ad I chose to analyze is a Vanilla Twist, Ban Deodorant ad. This particular ad came from a como.
In this ad there are four women, probably in their early 20's. They appear to be standing in line for the bathroom at a club. Three of the women are standing outside of the girls bathroom. The women are all wearing short green dresses. Matching everything else in the ad including the walls of the room, the bathroom doors, and even the balloons on the floor. The other woman is coming out of the men's bathroom with a smirk on her face. She, unlike the others, is wearing a flashy black dress making her stand out in the crowd.
The ad states that "Vanilla girls do what they're told. Twisted Vanilla girls do whatever they want." From that statement my understanding of the ad is that the three women standing outside the girl's bathroom are the "vanilla" women and the woman coming out of the men's bathroom is the "twisted vanilla" woman.
The Vanilla Twist woman appears to be confident as she walks out of the bathroom with a sort of "my shit don't stink" swagger. Her hair is sleek and perfect as she glances at the other women out of the corner of her eyes with a kind of "im better than you" look. Basically, what Ban is trying to get across is that because you use this product you will become more confident and be better than everyone else. The three vanilla women are all standing in line with a bitchy attitude. The first one with her hand on her hip glaring, the second with her arms crossed also glaring, and the third not having a good night, too busy trying to get the gum off her shoe. The two women in the front of the line have dark eye make-up on making them look sort of cat-like. They are glaring at the twisted girl secretly wanting to attack her and scratch her eyes out. Her frilly, stringy, dress may also attract them as it, in a way, looks like a cat toy. Also the vanilla women's hair is curly, maybe pushing that they are out of control.
When I first started analyzing this particular ad and making notes about it I didn't notice anything racial about it. There is a black woman, a caucasian woman, an asain woman and also another caucasian woman. Once I looked a little deeper though, I did notice a couple of things. Although this may be stretching it I noticed that the black woman is in the back of the line. She is also the only one not involved directly in all the "action". She is set off to the outside edge of the add and is trying to pick the gum off her shoe. It reminds me of the movie A Cinderella Story, the one with Hilary Duff and Chad Michael Murray. When the family is getting their picture taken after the wedding, Fiona, the mean step mother, drops her bouquet knowing that Sam would bend over and pick it up. Sam, the daughter of the groom, does bend over and picks it up just as the photographer snaps the picture. Fiona then says "one's enough".
The ad also states that "This new scent keeps you 3x cooler and fresher while you turn up the heat on your not-so-vanilla life." Ban is telling you, until you start using their product, you will remain vanilla. Once you begin using this deodorant, your life will go from being plain old vanilla to Twisted Vanilla!
~Simple: This particular ad came from Cosmo.
~Simple: The women are all wearing short green dresses.
~Compound:They are glaring at the twisted girl secretly wanting to attack her and scratch her eyes out.
~Compound:She is set off to the outside of the add and is trying to pick the gum off her shoe.
~Complex:Ban is telling you, until you start using their product, your life will remain vanilla.
~Complex:Once I looked a little deeper though, I did notice a couple of things.
~Compound-Complex:Basically, what Ban is trying to get across is that because you use this product you will become more confident and be better than everyone else.
~Compound-Complex:When the family is getting their picture taken after the wedding, Fiona, the mean step mother, drops her bouquet knowing that Sam would bend over and pick it up.
I picked an add from the magazine "Transworld Motorcross". There are many things to discuss about this add. And by the way, the add is only about four inches by three inches and it caught my eye as i was flipping through the long and everlasting pages. This add is showing a couple of metal clamp looking objects and it also has many mini pictures around it with half naked beautiful women on them and also other pictures with more examples of the given product.
What really caught my eye in this add is that there is a woman that you can clearly see has no top on but she has her breasts covered with her hands and a tattoo of the company's logo on her shoulder. Right next to her are words that say "Go Strapless" and just to the right of that is a main picture of the product being put out there.
It definantly appears that this company is first applying to men that read this magazine that have motorcycles. All the women in this add are smiling as if they are having a great old time and in one of the mini pictures has a picture of a woman in a skimpy top and some panties and she is laying in an actual bed! I think that maybe the company is making links to sex in a bed, which could draw men in and how they use the clamps to hold their motorcycles into the bed of their pickup.
The company name is "Risk Racing." Even that in itself is provocative. It seems that the marketing crew did a good job on this add because it makes it seem that if you buy this product you'll be able to have beautiful fun women to have sex or have fun or to do whatever with in any kind of bed you have, whether you were to be in a bedroom bed or on the bed of your "manly" truck out at the race track. This add definantly would appeal to many men.
In the Parisienne perfume ad by Yves Saint Laurent from Glamour Magazine the sky is pink and it is nighttime; the figures in the background are black. A young innocent woman, named Kate Moss, walks curiously down the stairs in Paris, the city of love. She is wearing a tiny tight black dress that defines her perfect pure body. On her shoulder’s it looks as if a man’s jacket has been draped over her. A pink rose, which was obviously given to her by a gentleman who fell madly in love with her because she is beautiful and smells delicious, is held close to her heart. Although there is no man present, because this woman is strong and sovereign while bold and beautiful. A woman with this beauty does not settle for just one man.
It is a two-page ad the front contains this mysterious woman along with a picture of the pink product. The back says “Parisienne Yves Saint Laurent, Living and loving in the moment,” with a large picture of the product. It also says, “The essence of a woman who is incredibly free. She is not from Paris but Paris adopts her. Because she knows how to love, how to live. PARISIENNE, the fragrance of ultra femininity, ultra sensulality. A grad floral with a woody structure, luminous even in its mystery.”
To me the text tells how the woman is free, independent as shown in the picture, her left hand empty but open as if a man’s hand could fit in hers and lead her away. It also says she is not from Paris, but it adopts her, she is accepted in the world without having to conform because the perfume makes her so womanly and so sexy she is welcomed wherever she ventures, even foreign, full of life places such as Paris. Paris accepts because she knows how to love and isn’t Paris the city of smooching and snuggling? How to live, she lives risky and racy like ever woman wants.
Parisienne sounds like Persian. This woman is like a beautiful brave feline hunting for her prey and when she finds him, she will attack. Using Parisienne she has ultra femininity and ultra sensuality for what happens next. Passionate Parisienne loving and living in the moment takes place. Two people that mysteriously met, impulsively jump into lusty lovemaking under the pink midnight sky below the Eiffel Tower. Seductively associating, their bodies touching beautifully like a grand glorious garden of soft pink roses but also lustful and chiseled like the woody textured bottle itself. It is a black and pink world, either you are in the black shadows unnoticed and ignored or you are in the pink Parisienne world of elegance, fascination and pleasure.
This ad is selling sex, seduction, independence, beauty, lust, love, and mystery. A lie about what will happen if you use this perfume. It is selling a fantasy of lust and love. In society today most women strive to find their perfect man, but by using Parisienne it will help them find Mr. Right? The message women are receiving from this ad is disgusting. To be like Kate Moss, the famous flawless woman, one must use Parisienne. It is almost like the ad is seducing the women themselves to buy the product. By simply just wearing Parisienne you will live and love in the moment.
Chelsea Mattson Pd. 7
Who wouldn't want to have flawless, perfect skin?
The ad i chose was a make up ad for Wet n wilds foundation and blush. I found it in a Teen Vogue magazine, which is one targeted to teans of course. It gives the impression that wearing their make up will make you striking and desired.
The ad has a blackish/gray plain background that is peaking out from the mass of a womans sleek long flowing black hair. The woman appears to be about 21 or so. She seems to be a spanish, latino cultured woman, with bronze skin and a lighter colored face. The face is smack dab in the middle of the add which draws the viewers attention to her remarkably sexy airbrushed face. The woman has very prominant cheeckbones with a sharp chin(appearing feminine yet fierce), the perfect dainty nose and big full redish pink lips. Her eyes are large, brown and sultry, like they are trying to seduce you, and they are perfectly decorated with just the right amount of make up, as her entire face is so you can clearly see where the wet n wild product was applied. Implying that if you use this blush you will look just like her, and seduce any man you please. The woman's eyebrows are perfectly shaped toping off the perfect face. She has a pair of sparkly hoop earrings on and a sparkly necklace to match. The necklace also helps create the v effect in her chest. The woman has a gold sparkly top on but you can't see very much of it since it has a plunging neckline. The shot seems to be taken at an angle, so her face is gazing straight at you, but her body is angled away. The add appears to have been rinsed off, since water droplets cover the surface of the enire ad. I think its creating a steamy clean affect.
Right across her chest The black fancy print reads "FACE IT, whoever said beauty is only skin-deep was wrong. Ulitmate Minerals Foundation and Silk Finsih Highlight and Contour Blush make sure you look and feel confident, inside and out." Right next to the print is a picture of the make-up product. In the lower right hand corner the company name and slogan are displayed, reading 'Wet n Wild' -discover your wild side.
This ad leads any age female to believe that using this product will give you the power to seduce men, have a beautiful flawless face, and look as sexy as the woman in the ad. This add definately is suggestive to sex simply by the womans expression on her face. She looks like she is about ready to pounce on a man. Also the add tells you to discover your wild side! how much more suggestive can you get?! The add claims the product will give you confidence which is what every girl wants a boost in. It sucks in viewers appearance wise, and emotion wise. It was well designed to catch a teenage girls eye and make her think she needs this product to have a happy, successful, sexy and confident life. It is complete b.s. that just putting make up on can change your looks/personality inside and out, but millions of people wear wet n wild make up just becuase they have seen ads like this and want a 'personality' change themselves. If your not content with your face, make up is a way to help mask little imperfections. It tells girls its ok to cover up mistakes like zits insead of being confident in your own skin, but most girls, including myself, certainly buy into it.
Young girls want to wear make up to look older and older women want to wear make up to appear younger. This ad, and almost every make up add i've ever seen appeals to every age group of women, and that is probably why the make up industy is so successful.
Simple- This ad appeals to women.
-The woman looks seductive.
Compound- Young girls buy make up and they wear it often.
- Industries produce cosmetics and they sell them.
Complex- Surely these ads attack girls when they are insecure.
- These ads make young women want to look older, when they should be enjoying childhood.
Compound Complex- I wear make up and my friends do to, we wear it sometimes, and share each others too.
!Dan Nelson!
This was my comment, i accidentally clicked post comment instead of preview it.
I picked an add from the magazine "Transworld Motorcross". There are many things to discuss about this add. And by the way, the add is only about four inches by three inches and it caught my eye as i was flipping through the long and everlasting pages. This add is showing a couple of metal clamp looking objects and it also has many mini pictures around it with half naked beautiful women on them and also other pictures with more examples of the given product.
What really caught my eye in this add is that there is a woman that you can clearly see has no top on but she has her breasts covered with her hands and a tattoo of the company's logo on her shoulder. Right next to her are words that say "Go Strapless" and just to the right of that is a main picture of the product being put out there.
It definantly appears that this company is first applying to men that read this magazine that have motorcycles. All the women in this add are smiling as if they are having a great old time and in one of the mini pictures has a picture of a woman in a skimpy top and some panties and she is laying in an actual bed! I think that maybe the company is making links to sex in a bed, which could draw men in and how they use the clamps to hold their motorcycles into the bed of their pickup.
The company name is "Risk Racing." Even that in itself is provocative. It seems that the marketing crew did a good job on this add because it makes it seem that if you buy this product you'll be able to have beautiful fun women to have sex or have fun or to do whatever with in any kind of bed you have, whether you were to be in a bedroom bed or on the bed of your "manly" truck out at the race track. This add definantly would appeal to many men.
Simple- Most men will have their eye caught by this add.
Compound-If i were looking for a product to hold my motorcycle and come with a beautiful woman, i would be sure as to get this product.
The ad I chose was from a Cosmopolitan magazine. The ad is of a hot and sexy guy coming up out of the ocean water with an unbuttoned white see through shirt, drenched with water. It is kind of ironic that the shirt that he is wearing is white; they could have chosen any color but they chose white, which is the most see through color. It says that it is Eco-Friendly and water based. This eye catching advertisement will entice consumers that are going green. The ad is trying to sell Nautica Oceans cologne. Its mission is to protect the world’s oceans. With this water based formula it is kinder to the environment and your skin. This ad appeals to women who purchase cologne for their boyfriends. They put this kind of ad in a women’s magazine because most women are attracted to sexy men so therefore they are going to stop to look at this hot guy and maybe what he is selling. You don’t see these kinds of ads in men’s magazines because they won’t stop to look at a hot guy; they just stop to look at the hot girls.
This ad is trying to sell a fantasy for women, a picture perfect guy, and sex. The message to the consumer is that if you buy this product it will make you look sexier like this guy. It is also saying that if you use this cologne you will be one with the water. I think the glass bottle of cologne is awfully plain; it should have some words on it to express what the name of the cologne actually is. It is also kind of strange that the guy is in the water with his clothes on. This ad is trying to sell more sex appeal then it is the actual product. I think being in the water adds to the sexiness of the whole advertisement. If this ad was trying to sell sex appeal than they did their job well; however this ad is really for Eco-Friendly cologne. Most people don’t even see the bottle of cologne when they look at the advertisement, probably because it is so small, plain, and pushed off to the corner.
Simple
~ I chose this ad from a Cosmopolitan magazine.
~ Women love to look at this kind of ad.
Compound
~ Women buy this cologne for their boyfriends.
~ Men love this product so they tell others about it.
Complex
~ They use it to make themselves smell better.
~ Men love this product because they think it works.
Compound Complex
~ Because this ad says it is Eco-Friendly, then I want to go “Green”.
~ Because this product infers that you will look like this guy if you use it, then I want to use it.
The ad I chose would be a Bacardi Lemonde from a Cosmopolitan magazine. At the top theres a huge, nice house which is tan but the background is a blueish green color. The rest of the page is a glass and the bottle with the lemonade in it. On the add it says "introducing," "Bacardi Silver Signature Lemonade. The first in a new loine of upscale, refreshing ready-to-drink cocktails" Also in big letters it says "Classic Taste, Natural Twist, PARTY READY. "
The ad is letting consumers believe that if they drink this, then they will be important and popular to go to a party or have a good time at a party. It also refers to opening this bottle it will help you escape?.. Should anyone plan there escape by drinking?..
Also with the house I belive this ad says if you drink this then you'll have a good future. Also the colors I belive represent party colors; the green,blue..
Hall_6
The ad that i chose was an "Evan Williams Whiskey" add. The page is split in half from top to bottom on the left side there is a old time picture of a older man in a small gray aluminum boat with a small outdated motor. The man is holding a very basic fishing rod and real and is wearing a bulky life jacket.
On the right side there is a fully colored picture of a young relatively attractive man wearing an Evan Williams shirt standing on a new 2009 fiberglass bass boat with a large powerful motor and the Evan Williams logan on the side or the boat. The man is fishing with top of the line rod and real and looks experienced in fishing.
This add says "The longer you wait" on the left side, "...the better it gets." on the right, and on the bottom "Evan Williams. Aged longer to taste smoother."
This ad is in the magazine "Bass Master" and the add could also be trying to sell a boat or a belief that if you wait longer things will get better or that if you have the best items for the task you want to do you are better.
In the bottom center of the page there is a bottle of "Evan Williams" looking refreshing, smooth, and is full to the brim. If u stair at the picture it makes you thirsty with the water filled background and the bottle in the center. This whole add makes you crave something smooth to drink.
Simple= I chose a Even Williams ad.
simple= I am no thirsty.
Compound= Evan Williams is smooth and also strong.
Compound=The ad is interesting and full of action.
Complex= Evan Williams is one of a kind, or like many.
Complex=Evan Williams is one kind of liquor, or three.
Compound-Complex= Evan williams makes you smooth and ultimately, makes you better.
Compound-Complex= Evan williams wants people to believe they can become smoother and they can get "better" than what they were.
CJ Wachter.
I chose a Tampax Pearl tampon ad. Mother Nature tries to disturb you and shine a bright light on you while you sleep. However using Tampax Pearl you can outsmart Mother Nature! This ad I found in a cosmo magazing which tries to attract teens who obviously need these girl products. Becasue this girl in sleeping soundly with the bright light, with white sheets and a grin, obviously will intrest young girls and women. In the ad mother nature shines a light on the girl who is sleeping with all white sheets and with a grin on her face. The grin means she is most likely having a good dreams that most likely includes a young, hot, and dreamy male; I don't know any girl who wouldn't be attracted to a dream like that. Also coorilating with the brand name Tampax Pearl there is pearls on the womans dresser, which are also white. Mostly everything you look at is white, the sheets, the pearls, the lamp, and the pictures on the wall. Having Mother Nature wear green gives the affect that it's natural, that she will always be there trying to disturb you. Showing that it's "the time of the month" is the RED gift box on the dresser given to her by mother nature. The use of color in this ad was well thought out, the gift could have been orange but the thought of red correlates more to the time of the month. This ad not only sells you the tampon but tries to tell you that with it you will have complete trust and satisfaction with the product. Bascially if you use these Tampax Pearl tampons you will sleep through anything, like a huge and extremely bright light shining directly in your face. The "up to 8 hours" has a great affect. There is a moon, saying that they are used well at night and it will help you sleep soundly at night. Also it talks about you don't have to worry about a thing you can just "rest easy" when it's the time of the month. I found kind of intersting that they also promote another feminine produt, the Always pad. It says that if you sleep for longer than 8 hours that brand is recomended. Lastly this ad may attract girls with the humor. It's a little funny sleeping with a bright light and Mother Nature has a teasing look on her face. Overall they did a great job with the color, humor, and the information for the product.
As someone would look at the Nina Ricci perfume ad they could see that everything about it looks fairly innocent. The girl seems to be a magnificent white mansion, with all the apples she could eat. The girl has long blonde curly hair and her eyes seem to be looking longingly at the apple shaped perfume hanging off of a magical looking branch. A long, light pink gown makes her look even more innocent and rich. The ad shows apples around the girl’s feet which lead back to a pile of apples behind her. The text in the ad proclaims that it is “the new magical fragrance”; saying that apples were the old fragrance. Her shoes look almost goddess like as she looks up at the forbidden apple that is calling out her name.
The girl’s eyes are looking longingly at the forbidden apple as if the apples that were given to her were not good enough and the only thing that was, was this delicious looking apple that was hidden within the house. This is very much like the story of Even and the Garden of Eden. She is being tempted to go against everything else and take the forbidden fruit. The white fancy background behind the girl shows that she must be very wealthy, along with the elegant gown. Wealth isn’t enough until you get the magic from the perfume. The ad is selling us a magical product that will satisfy your every need. I believe I am being sold a dream; a dream that could be true if I had this specific perfume. Her shoes show she is innocent and she herself has a magic to her but even she wants and longs for this perfume. The ad was placed in the Seventeen magazine, where it targeting younger people specifically. Telling us to go against what you have been told and taste the magic that they can give you. The ad makes the perfume look enchanted and full with magic as it hangs from a glassy, diamond looking branch for the girl to take and feel even more enchanted by.
Simple = 1. A long, light, pink gown makes her look even more innocent and rich.
2. Wealth isn’t enough until you get the magic from the perfume
Compound =1. She is being tempted to go against everything else and take the forbidden fruit.
2. I believe I am being sold a dream; a dream that could be true if I had this specific perfume.
Complex = 1. The girl seems to be a magnificent white mansion, with all the apples she could eat.
2. The text in the ad proclaims that it is “the new magical fragrance”; saying that apples were the old fragrance.
Compound Complex = 1. The girl’s eyes are looking longingly at the forbidden apple as if the apples that were given to her were not good enough and the only thing that was, was this delicious looking apple that was hidden within the house.
2. Her shoes show she is innocent and she herself has a magic to her but even she wants and longs for this perfume.
I found an ad advertising Silver Jeans in a Seventeen magazine. Is a pair of jeans going to give you all that the media is looking for from you? I went to the website given at the bottom of the ad which tells us to shop at www.silverjeans.com. In the denim jeans world, there is premium and there is moderate, but what to do with the middle ground? Silver Jeans, the must-have denim brand for those who demand a perfect fit from their jeans. This website stated that one can get the best quality at a price that one can afford! Yet when I looked through the jeans for sale they ranged from $60 - $90. Then I went and checked out the myspace page advertising these jeans. They stated this “best quality at a price that you can afford!” As far as I’m concerned that is not a price I can afford in my budget.
In this ad there are two teenagers outside of a store holding the doors closed with two pairs of jeans. The jeans are tied and twisted together. The girl is pulling the guy’s pair of jeans and the guy is pulling the girl’s pair of jeans. On the outside of the door is an old lady who looks as if she is tapping on the window of the door and has a concerned look. They are pulling the jeans and holding the door shut so the old lady can’t get into the store and get what they have. It seems to be implying that the product is meant for teenagers.
The teenage girl is only wearing a stocking hat, a bra, and Silver Jeans. The teenage boy has only a necklace, bracelet and boxers on. It seems to be that the girl is looking at the reader implying that she gets what she wants because she is wearing the jeans. The girl’s look is seductive saying “he’s mine.” The boy has a huge smile and is looking away from the camera.
Almost the entire ad is in black and white except the teenager girl’s bra, the jeans, and their skin. The parts that are in color draws your attention to those areas so you make it your focus point. Flipping through the magazine this ad has high contrast and grabs the reader’s attention. Many people don’t spend much time looking at an ad, so when there is something that grabs their attention they are more likely to stop and read it. This ad caught my attention as I quickly paged through the magazine.
First thought I got when I looked at was sex sells. This ad is targeting young teenage men and women. It is implying that if you are the girl and wear Silver Jeans you will get the guy, and vise versa. What kind of message is the media trying to send through magazine ads? Every teenager must have sex to be cool right?...Only according to the media.
Simple: The teenager looks seductive.
Simple: Silver Jeans fit a person just right.
Compound: The girl is pulling the guy’s pair of jeans and the guy is pulling the girl’s pair of jeans.
Compound: The magazine this ad has high contrast and grabs the reader’s attention.
Compound-complex: They are pulling the jeans and holding the door shut so the old lady can’t get into the store and get what they have.
Compound-complex: It seems to be that the girl is looking at the reader implying that she gets what she wants because she is wearing the jeans.
To Maxim magazine, sex sells. In the ad, there is a woman with an amazing physique and appearance. She is wearing short, unbuttoned shorts with a white, ripped shirt which is tied just under her breasts. Makita tools are the product being advertised but in this ad specifically the target is the jack hammer. The woman's legs are spread and the jackhammer is strategically placed inbetween them. She appears to be sweaty and dirty for the allusion of a sexy contruction girl.
The top of the ad says, "Because the Best Things in Life Cost Money." Since when does happiness cost money? Today in society people feel that they can buy happiness when in reality they can only buy pleasure. HAMMER TIME could be a reference to MC Hammer and the song "Can't Touch This" and an image of guys having sex with the woman in the ad. HAMMER TIME is posted right above the article which goes on to explain why men in particular should buy this Makita jackhammer. The article explains, "Need to rip up that driveway but lack the time and energy? Toss the lightweight Makita HM1304b Demolition Hammer to your girlie and tell her to get a-crackin'. It's a mere 35 pounds and sports an enlarged grip that's ergonomically designed to reduce fatigue. The mini-jackhammer also has a low vibration level, so she won't even have to worry about wearing a bra...The powerful 13-amp motor and pneumatic compression system will let you deliver 1,450 blows per minute into whatever needs obliteration. So whether it's resurfacing that driveway or putting in a new dungeon the beast will turn you into a one-man wrecking crew, in a different way that your body odor and personality do." This ad has so many sexual innuendos.
First of all, wouldn't the fact that a woman can take charge and use this tool mean the men are losing their "man-hood"? The next line camouflages that way of thinking by bringing attention to a woman bouncing up and down braless. Maxim isn't stupid they know most men will get off by this ad, which brings in the next line; The powerful 13-amp motor and pneumatic compression system will let you deliver 1,450 blows per minute into whatever needs obliteration. Wording a sentence like that with an ad this appealing is indicating a different kind of blow to women that need annihilation or domination in the bedroom. The last line could be referring to some kind of fantasy in which the girl is so wild and feisty she needs to be caged by a dungeon.
The ad targets all men. Subconsiously all men want a fantasy of a seductive woman doing the actions they desire. This ad makes woman out to be nothing more than a sex object. Tool: the oject being sold and the person buying the object. Men can be tools and today woman have just learned to accept the fact some can be shallow enough to believe ads like this one. Horny, womanizing tools are in line to buy this tool.
Simple=The men want Makita tools.
Simple=Maxim promotes sex.
Compound=The ad is sexual and catchy.
Compound= Makita tools are the best and most productive.
Complex=I ran because he was trying to sell me Makita tools.
Complex=As I watched men reading this ad, I noticed there smiles and awe.
Compound-Complex=Because he bought it, You need one or the job isn't done.
Compound-Complex=Makita tools makes you confident and undeniably, makes you wanted.
Shad Smith p.3
The ad that I chose was from a sports illustrated magazine. It is of a sexy model in a bikini with an arrow saying her elbow is too pointy. In the lower right of the page it has a GMC pickup. This ad is saying that the pickup truck is absolutely perfect unlike the women’s elbow. But according to GMC close to perfect isn’t close enough. This ad is suppose to get the mans attention and it does a great job right when you turn the page you can’t keep your eyes off of her. She is in her early 20’s with smooth tan looking skin, any guy would dream about being with. She is in a baby blue swimsuit which really gets your attention because the color is so bright. Also on her bottoms she has a silver chain connecting the front and back looking like chrome. This is probably a really expensive swim suit and top of the line. GMC relates the women to the truck making it obvious that the truck is as good as money can buy. Also in the background she is laying on a hammock. This also relates to the truck because we all know how comfortable hammocks are. If you by the GMC Sierra Denali you will be comfortable in each and every way and it will make you seem like your laying on the beach in a hammock. But when you look at her closely her elbow doesn’t look to pointy. The ad is trying to make the reader think that even with a girl as perfect as she is there is always something small wrong. But buying a new GMC you wouldn’t have that problem, there is nothing wrong with it and the truck is all you will ever need. The ad also attracts young women. They think if they had the truck maybe it would make them sexier, hotter, and all around better. When you look at this ad you don’t exactly know why GMC would make this ad but analyzing it in and out you truly understand.
*My advertisement was for Toll House cookies. On the top half of the page it has a mom hugging her daughter who has just come home. They are standing in front of the door and look so happy to see each other. On the bottom of the page it has stacks and stacks of delicious cookies. *The cookies look so tempting because they are all golden brown, yet full of lots of melted chocolate chips.
Between the two pictures it has the words, “Who Would You Bake Some Love For?” *Then in small print it talks about how a mother’s daughter came home from college for the weekend so she baked the cookies she has always loved. The Toll House sign is beside the writing.
I think everyone can relate to this ad because we all love our Mom’s chocolate chip cookies. It suggests baking with their chocolate chips equals baking love for someone. My mom always bakes cookies to take with me before I go on any trips so I related to this ad myself. I think eating freshly baked cookies would make everyone feel loved and happy. *That is why this ad could have been in any magazine, it would appeal to a very large audience. It has a large age range also. Moms would like it because it would remind them of kids. Kids would like it because it reminds them of their moms.
*= My four types of sentences.
A man is laying down, his head resting on a clean, pure white pillow while the walls in the background are completely white as well. The pillow looks fluffy and the man looks very comfortable resting his head on it. The tip of a baby's foot sits upon this man's nose. The possible father's eyes are closed but there is a sign of delight in his facial expression with the baby's toes between his eyes. Lighting is coming from above the baby and the dad and is shining down on the smooth delicate looking skin of the baby and the flawless skin of the dad's. Above the father's forehead and the baby's toes are the words that read: "would you trust this touch" in bigger letters, and, "to just any deodorant bar soap?" in smaller letters. Under the cut-off of the pillow under the man in the picture, there is a small paragraph that finishes off the advertisement, along with a bubbly Lever 2000 soap bar picture to the left of the paragraph and the brand name and slogan to the right. The paragraph goes as follows: "With more skin hydrators than the leading Dial bar, you can count on Lever 2000 for a refreshing clean that leaves skin feeling softer, smoother, and more refreshed. For a touchable clean your whole family will love." The slogan under the brand name states, "Because every touch counts," in all caps.
I think that this advertisement could possibly be sending the message that if you use this Lever 2000 soap bar, you will then achieve skin as soft as a baby's, or soft as a pillow. The smile on the man's face could symbolize how happy using this soap bar could make you. It could give you pure joy. Another way to look at it is, if you use this soap bar, then you may become more close and in touch with your family and you would become a more cleaner and perfect family. Hense to the them saying, "For a touchable clean your whole family will love," which might strike a person's inner longing to feel better connected to their family. Also, the white all over the advertisement really helps with sending a message that if you use that bar soap, you will become super clean.
Simple = The baby tickles the man.
The man small the baby's feet.
Compound = Dial's soap bar is good, but Lever 2000 is said to have more skin hydrators.
Lever 2000 seems to be the best soap bar; Dial needs a little work.
Complex = As the child slaps its toes at its dad's nose, the dad just smiled and slept.
The dad smiled because the baby was trying to tickle his face.
Compound-Complex = Because the baby tickled the man's face, the man smiled and laughed a little.
Because the family is all cleaned up with Lever 2000 soap, the family does more activities with each other and has more fun.
I decided to choose a old spice advertisement for two reasons. One they are very easy to talk about. And two there pretty funny. I chose this one of a woman simply eating a ice cream cone. Why is she eating this ice cream cone? According to this advertisement she is only eating this ice cream cone because it "it tastes good and it is hot where she happens to be."
with the help of old spices scents and cleaning products you will always be hot which will cause beautiful and attractive woman to consume cool and refreshing ice cream in front of you. what else could you really want? All you need to do is go out and buy this product and some of your most wildest dreams could come true.
Now i work at DQ and i use old spice deodorant. And not once has a women ever came up to me and started eating ice cream like that in front of me. Not saying that it could not happen but advertisements are lying straight to our faces just to sell there products. and it works people give into this bologna.
personally i believe old spice is a great product and it does smell pretty good. there commercials are what get me though i will admit that commercials do have a big part on how a specific product will sell. like in this advertisement in the bottom right corner there is a bottle of green body wash and right above that it states "keep clean." inferring that if you buy this product.. and use it... you will get sexy woman to eat ice cream in front of you seductively. what man wouldn't want that?
Ads make individuals feel a certain way about themselves either consciously or self consciously. For my ad I've decided to use a Dove Clinical protection add in the 'Seventeen' Magazine. This add is very ‘simple’ or so it seems on the surface before putting on those critical thinking lens. The slogan reads "At last. Clinical protection that tackles sweat with some ladylike class." This not only is telling us that if we use this product we will become lady like, its kind of telling us that we smell. This appeals to more than once sense. As a female, I certainly don’t want to smell, and if they tell me I will without this product it makes me want to but it. I might be a little biased because I use Dove myself, but I do think it works. The script is written in very feminine lettering. It is appealing to the eye and extremely feminine.
Not only does the add use a feminine script, it is also very simple. It appeals to me by saying that simple can be beautiful too. Maybe that is just me thinking too much into it. Below the big script writing, there is a smaller print that states this Dove clinical strength extra perspirent is cheaper and will moisten your skin making it look even more beautiful then before. You WILL look fabulous. The background of this ad is completely white but shaded to make the 'bottle' stick out more. The bottle of anti perspirent also has a very f dove on it. Not only is a Dove the name of the product but, it’s a very special animal, it’s supposed to represent innocence and beautiful nature.
Its amazing to me how many symbolic references you can find in such a small ‘simple’ add. Its scary how much they can persuade you through just a glance at something that you don’t think you are thinking about.
www.msmagazine.com/summer2007/images/OLDSPICE.jpg
A woman eating an ice cream cone and looking attractive while she is doing it, is that what old spice is trying to say will happen if we use the product. It is how where she is at or are they implying that she is hot and therefore men will be able to get girls like her if we use old spice body wash. This ad would mostly just be for men who would want an attractive girl who looks good with an ice cream cone out on sunny day.
It may say keep it clean but how clean does the ad really make it seem. Maybe it has some sexual meaning and the ice cream is just in the place of something. Why would they not even include a man in the ad. Maybe they are suggesting that the product is for both women and men. It is simply a picture of a woman eating a vanilla ice cream cone, I doubt it. Old spice is suggesting more than the ice cream cone with this ad although it could also be promoting ice cream saying that it looks better with an attractive lady eating it.
Under a feminist lens they would probably say that this is a very sexist ad and maybe that would make women not attracted to men who happen to use old spice and then the ad will have done nothing at all. Maybe feminists then would be attracted to guys who use tag or right guard or axe or any of the other deodorants or body washes that they have in the world. What would the ad be like if they put an unattractive lady in the ad. It would probably be not as effective at getting men to buy the product. But then again women may argue that it just says that everyone enjoys ice cream and that it is just a woman eating ice cream and it has no sexist meaning at all. To decide whether you want to use the product or if you want somebody who uses the product would all depend on which way that you interpret this ad.
My advertisement was on budweiser!The history of Anheuser Busch brewery started in 1860, when Eberhard Anheuser took over a brewery that was already located in St. Louis but want a fomous company at the time. Through the years, his family strengthened the popularity of the company, and today the brewing company is one of the largest producers of beer in the world. Budweiser makes many ads with beautiful woman on their bikini, witch grabs the attention of man immediately. Man are tinking about sex 24/7 so when Budweiser put bare skin and a red bikini our eyes jump out and stare at the image. This ads are trying to say that if you drink thier beer you will have smoking hot girls with you. "yeah Right", and why did they choose red because red is a color sticks out, and that grabs people attention. Also red mean love, passion blood, so if your drink their beer you will get that and also be drunk.
Bowflex. The At-Home Fitnes. Redefined. When I look at this ad I just get disgusted of how they take one of the most muscular men and one woman and put them on the "machine" and have them flex their mucles as much as possible, while still smiling. the ad definately sticks out with the red clothing, writing, and background. This ad I found in HOTROD magazine, which is probably on of the most 'manly' magazines, at least for those interested in muscle cars and power. In the ad it reads "INTRODUCING THE BOWFLEX REVOLUTION HOME GYM" which is kind of weird considering the fact that Bowflex has been around for a handful of years. It also points out that you can "Transform your body in just 20 minutes a day, 3 times a week. We ALL know that is B.S. Working out for an hour per week may help you get more muscle, IF you 1. don't work out now 2. don't eat anything except health/power food or 3. don't listen to the hour per week rule they made up. Also in red lettering is a price "as low as $42/month*." Notice the (*). At the very bottom in hard to read font, they define the (*). It reads as follows, "The advertised payment is based on a promotional minimum payment of 1.5% of purchase price. The amount of your total Minimum Monthly Payment will depend on additional purchases and account balances." To me, me being an average human being in the correct state of mind, this is just a stupid way of saying your price will be higher than what is shown on the ad. We only put $42/month just to get your attention, and we did. The people making the ads sure do a good job of LYING! There is also a picture of one of the 'weights' which is a new, redesign gear that uses torque instead of pure weight. The picture shown is supposed to make one feel good about it but if you look close enough, it seems to be an animated picture, as if from a computer designer program. The ad does what it is meant to do, make people feel good about working out, keeping it easy and simple with a small but effective machine.
One other aspect here is how the people are wearing skin tight clothing, which for the guy, is just a pair of shorts and the girl, white spandex and a red sports bra. The man is looking at in muscular arms and chest. the woman is looking forward, hands on her hips, sucking her stomach in and pushing her chest out to make in look nice, because guys, especially in America, love boobs. no doubt about that. Comparing the two people here, the man's ridiculous pecs seem to be almost as big as the woman's boobs. In my mind that's not right! and finally, down in the lower right where you last look before flipping the page to the next ridiculous ad, it says, "Experience the Revolution! CALL (800) 956-1651 TO REQUEST A FREE DVD OR TO PLACE YOUR ORDER TODAY." The only motive here is to make kash, not to make an effective machine at a low price. Kash. Kash Kash. What else is America so indulged in?
I picked Luscious Pink Mariah Carey Perfume.She is not really looking at the camera. She wants people to look at her,because she's beautiful and famous. She obviously just got done showering and her hair is all messy so she hasn't combed it for a while her hands are probably not in the most appropriate place, so she wants to be noticed as well as sell her perfume. She probably wants to sell her body as well from the way she is posing in the photo. This ad is saying if you buy Mariah's perfume you will look,smell, and be like her. She also has her other perfume's logo on the ad as well M. I can't say she's a great role model, but I still like her. I relate to her in many ways. Except I'm alot quieter and more reserved than she is. Embrace the Ethreal? What does that mean? It's also apparent that she likes butterflies but why?
Mennis_6
The ad I chose was from Cosmo. The ad is bebe. Its a lady in a dress. She is standing around trash bins, and the look as if they are old and worn, the blend in,but because she is wearing the dress she stands out in any group of people. She is the "star" because of the bebe dress. Everyone will know her by the end of the night just because of the brand of the dress. She is standing in a slutty ish way. She is standing in a twisted way that will make men want her. The way her body is posed makes her look long and thin which in todays society is prosumed to be true beauty, everyone is prosumed to want that. The sun is shining right onto her so she sticks out. The dress is blue so it could mean that she is cool/refreshing, or that she has a fresh start. The sky shows that it is evening so its setting the "romance" mood! :)So bebe is telling you if you dont bye there dresses or products you wont stick out.
I chose a Bud Light ad in an old Sports Illustrated. In the advertisement a woman is holding a Bud Light bottle in her hand while leaning to one side. It only shows the woman from the abdomen up. She is wearing a skimpy pink shirt. After looking at the woman’s hair that flows down, your eyes are led down and they focus on the woman’s enhanced breasts. On her wrist holding the bottle there is a white bracelet. Her facial expression is that of seducing, lonely, "i know I’m hot", tease. For words on the page there is the Bud Light logo and then "life is good...Live the good life with Bud Light!" The background is dark blue that looks like it has water droplets in it.
In this advertisement i think bud light is trying to portray that if you drink bud light you might be able to land some pretty woman like this. The bracelet on the woman is big and looks somewhat like a rag or rope with buttons on it. To me it looks like a shackle that could signify a sexual fantasy in which someone is being tied down. The pink shirt is very eye attracting and the woman's breasts hanging out in plain view make it even more attractive. Because breasts are show, men will be attracted by human nature.
There is also water condensation on the bottle which could represent a cool refreshing aspect or that if you drink but light you could have hot sweaty sex with someone hot like the woman. If you are swimming in water like the background you feel as if you are weightless or free. The marketing group that made this ad maybe hinting that if you drink Bud Light you will be free and weightless without anything holding you back. This may also have something to do with the words. The words make you feel like without Bud Light your life is crap. To having a satisfying life you have to drink beer and the beer you drink has to be Bud Light. They make you feel that if you drink Bud Light you will have a more successful and happier life.
Because the woman in the ad is thin and attractive, women that glance at the ad may think that if they drink Bud Light they won't gain that beer gut and they might become more attractive to other men.
Simple
1.) I chose a Bud Light ad in an old Sports Illustrated.
2.) Her facial expression is that of seducing, lonely, "i know I’m hot", tease.
Compound
1.) The pink shirt is very eye attracting and the woman's breasts hanging out in plain view make it even more attractive.
2.) To having a satisfying life you have to drink beer and the beer you drink has to be Bud Light.
Complex
1.) Because breasts are show, men will be attracted by human nature.
2.) If you are swimming in water like the background you feel as if you are weightless or free.
Compound-Complex
1.) Because the woman in the ad is thin and attractive, women that glance at the ad may think that if they drink Bud Light they won't gain that beer gut and they might become more attractive to other men.
2.)After looking at the woman’s hair that flows down, your eyes are led down and they focus on the woman’s enhanced breasts.
Fliping through the magazine "Teen Vogue", I came across an atricle for a shaveer the Venus Embrace. In the article Right away a girl jumping on her bed while playing guitar grabs your attention. Isnt alot of young girls dreams to become a rockstar? So atomaticly this advertisment grabs the young girls bettween 12-14 year olds. The enviroment she is in looks just like a regular teenagers room, which young girls could relate to.
The text on the page reads "NEW VENUS EMBRACE. For a whole new level of smoothness. 5 blades surrounded by a ribbon of moisutre hug each and every curve. Get passionate about embracing your inner goddess". In this paragraph they use variouse of words that would grab the attention of a young girl. For instence the use of the word "ribbon", Doesent all girls love ribbons? Anouther word that stands out to me is "hug", all girls love to hug. With The last sentence "Get passionate about embracing your inner goddess". When a young teen thinks about who a goddess is, they would think they are; very beautful, powerful, strong, independent, isnt that what a young girl wants to be? They say that frase twice in this article. The second time it is the biggest letters on the page and it says, "GODDESS OF PASSION". The Goddess of Passions name is Freja. Freja is described as a woman who loves all things that give pleasure, she indulges in love, romance and lovemaking - always walking in harmony and beauty.
Looking through my Feminst lense i would be apauled that an atricle in a teen magazine would be influsing this into teenagers minds. But it just goes to show that sex is always on our minds, maybe not consely but also subconsely.
I chose a gillete ad in a sports illustrated magazine. In the add it shows Matt Ryan standing in front of a bunch of camarea men and women for an interview. The way the adds looks it tries to show people that they can can be a better person using gillette. Because Matt ryan is an up and coming quarterback in the NFL he is a good person to choose.(compound complex)
The messages that are coming from this add are that if you use this product you will be a better, more handsom, talented, and liked man. All the people are agound Matt and want to talk to him and be just like him. Another thing being advertised is the NFL itself. There is a couple of objects in the ad that have the NFL logo on them. This is a technique to say to NFL fans that to be a true fan of the NFL or NFL team that you shld use Gillette products all the time.
Matt Ryan is a good young person to use in this ad.(simple) He is very clean cut in the add and represents what you could possibly become if you used the products he is advertising. In the add they having many objects that point up to his face. In the add he is very clean cute and clean face. by using all the objects to lead to his face it is showing the reader what time of skin they could have. another thing that surprised me was that in Matt Ryans locker that they show there is no football equipment but all gillette products. This shows that you dont need football to be like Matt Ryan You just need the products he uses. This ad was very well put together and that it was in sports illustrated it will reach a lot of men and it is usefull at reaching its audience with out using sex or girls.
I was browsing Google under "compelling ads." I found this ad about Trojan Condoms that really popped out at me. It had pigs on it! I didn't quite understand at first, I had to take a second look at it to realize what really drew me to it. The ad is taking place on a nice, local beach.
The text on the page said, "Evolve. Choose the one who uses a condom every time." This sort of made me laugh. All the pigs in the picture are meant to be men that don't wear condoms. They are gross and provocative. In the front of the picture, there is a girl reading a book called "No time for swine." It is a romance novel. The title is very ironic because of what the ad portrays. Next to this woman, there is a pig, smelling her hair. She is giving him an "awkward" sort of look. I would be a little crept out if some random guy came up and sniffed my hair.
Another scene in the picture is a girl sunbathing, next to her is a pig snapping a picture of her on his phone. I'm sure this happens a lot to girls with good genetics, and guys that consider her an object and not a human being. I also think that if a guy wanted a picture of a girl, wouldn't he want to talk to her and get her number too? But no, they just want something to look at.
In another scene further down the beach, there's a pig squirting suntan lotion on a girl's back. She looks like she wasn't expecting it and looks very disgusted, as most girls would if a man didn't use a condom. This picture could also be very awkward because suntan lotion is white, so there is a sexual reference to not using a condom.
On the other side of the ad is another scene, there is a girl bending over to pick up a volleyball. Two pigs are sitting behind her and pointing and smirking. Obviously they are too inconsiderate to care about her feelings or her self image. There is also another pig checking her out in binoculars from a distance, which is kind of creepy.
Out in the water, there are also many pigs. Some surfing, some tubing, and one chasing a girl out of the water. I wonder if he was hitting on her or trying to remove her bathing suit, like any man (pig) would love to do.
Then in the middle of the picture is the "perfect couple." They're holding hands and looking deeply into each others eyes. This ad is emphasizing that if you use Trojan condoms, you will be in a happy relationship. You would not have to worry about pigs chasing you and you would also not have to worry about little accidents.
*I chose an ad that is about body wash.*(S)In the add there is a man and a woman. The woman is wearing a green tanktop that shows most of her back and the man is wearing a blue dress shirt. *The man has his eyes closed and is nestled close towards the woman, but the woman is facing outward and smiling so we can see her face.*(CD) The man's shirt is slighty unbuttoned and the woman is touching his bare chest. Oh, and did I mention they are both soaking wet? On the lower half of the page the ad reads "BEAUTIFUL MOMENTS ARE BORN IN THE SHOWER" and the words "BORN IN THE SHOWER" are bolded. Now if this is not a sexual innuendo I do not know what is! I mean maybe if she was alone in the ad you could take that as the beautiful moments being when your skin becomes beautiful, fresh, and clean because of the use of this product. But since there is a man in the ad many people will look at the add, read the sentence and immediately think sexually. The body wash is pictured on the lower half in the lower right hand corner with a little area next to it where you can touch the paper and smell the scent of the body wash. *Because the add says so people will touch the circle and they will be able to smell the scent witout having to go to a store.*(CD-CX)
The setting of the add also adds to the sexual thinking. The man and woman appear to be in a jungle. This to me represents how they are probably all alone, and the animalistic characteristics of the jungle bring out the sexuality of this ad. *I think this because the add is suggesting it.*(CX)
This add is not only selling a body wash, it is selling the promise to be wanted. This ad is showing women: because the woman in the ad used Nivea's Touch of Happiness body wash, this man wants her, whether that be in the shower, or in the middle of the jungle. He just wants her, plain and simple. So women think, okay if I buy this product, I will be wanted by sexy men too? We all know this will not be the effect. All ads do to people is give them empty promises
The Toyota Tundra is “a non-typical monster” according to an ad in Field and Stream magazine’s September 2009 issue. The ad states in bold black letters “A non-typical monster.” It also claims it is “The truck that’s changing it all.” The truck is shiny and clean which seems quite impossible beings the truck is plowing through a huge mud pit. Attached to the truck is a trailer with a brand new ATV. As it tears through the mud the small print above catches your eye. This ad includes words that make the truck human. The Toyota Tundra will make you a sex monster. It is “A dominant truck in any neck of the woods, this beast packs a huge combination of muscle and acceleration. The available 4.6L V8 produces 310 hp and 327 lb.-ft of torque.” This ad might as well say if you drive the Tundra your package will be muscular and give you extreme acceleration and pleasure. This truck is truly “Unlike any truck on the road.”
The ad is full of lies and misconceptions. Driving a nice truck can get you all the ladies and increase your muscle and acceleration! We all know that a truck cannot increase your muscle or your acceleration but the Tundra does make you look more masculine. The ad shows only the hand of the driver on the steering wheel. This automatically lets men believe that there is a man driving the truck. If they were to show the driver of the truck and it were a female the effect of this masculine truck would go way down. I on the other hand love trucks and this allows me to think that a woman could be driving although it is unlikely. The truck in the ad would no longer appeal to men because they must be the dominate sex. All trucks seem to be the icon of masculinity. The Tundra is changing it all because it is the only truck for you! That is exactly what this ad portrays to its consumers.
The Tundra is a sleek sexy truck. Driving a Tundra will make your sex life better. You will have ample amounts of torque and acceleration for your pleasure. This truck will change your life. No other truck can change your life or increase your sex drive. Be a non-typical monster and buy a Toyota Tundra. Your life will never be the same again.
The add I chose was from the Cosmopolitan Magazine for bebe. There is no other text then the "bebe" so as not to draw the attention away from the product(s) and the name brand. There is a woman wearing dark skinny jeans, black leather boot covers, stilletos, and cropped jacket with a bunch of jewelry and no shirt on under the jacket. She is leaning on a pedestal, implying that she's a goddess. The fact that she has no shirt on under the crop jacket is implying that she is such a Goddess and she doesn't need a shirt, plus it also shows that she has an ubber amount of confidence, the confidence to show ones body off, the confidence to say "the hell with the rules, the hell with being the girl-next-door, I'm going to do and wear whatever I feel like and no one is going to stop me" some brassness that many women lack and want to have, because it attracts men, feeding off the fact that every woman wants love and these clothes, indirectly will help with that. The toplessness also shows her porcelin skin. Like she is fragil like a doll, but also saying that if you buy bebe you can be a bearutiful, fragil goddess. She has dark hair and dark make-up around her eyes. Her eyes are sultry and seductive and her lips are full, attracting any man. Also a hidden message that women want to look like that and in order to do so, they have to buy these products. The black leather boot covers look like the knee-high hooker boots at first glance. In the ad, her leg closest to the "viewer" is against the pedestal, whereas the other leg is bent at a 45 degree angle, drawing the eyes to the pelvis where there are necklaces hanging that draw your eye up the stomach, to the chest area where all the other necklaces end and where the jacket is, to draw your eye to the product(s) that bebe is selling. She is holding onto the pepestal as if she's afraid she might fall over, giving the whole damsel-in-distress vibe, and eventually to the sultry eyes.
Now, please tell me, what woman wouldn't want to look like that. She's the fragil, beautiful goddess-in-distress look going as well as the come-and-get-me eyes, sultry lips and the position that's kind of closed off but saying, i might let you in. Basically she's got the girl-next-door look as well as come-and-get-me-cause-I-want-you look.
SIMPLE: Her eyes are sucking you into the ad.
SIMPLE: Her hand is clutching the pedestal.
COMPOUND: The bebe ad tells woman that you can be beautiful and it also sells sex.
COMPOUND: Woman buy bebe clothes to be beautiful and they spend a lot of money.
COMPLEX: Woman by the clothes because they think the clothes are beautiful.
COMPLEX: They wear heels to look taller and they accent the ankles.
COMPOUND-COMPLEX: Because this woman looks beautiful, I want to buy these products.
COMPOUND-COMPLEX: Because the woman in the ad is daring and beautiful, a lot of woman want to be like her by buying the product.
I chose a Emporio Armani Diamonds for men ad. Emporio Armani Diamonds for men is a man's cologne. The picture is in black and white, giving the picture an old school Hollywood effect. The main focus of the advertisement is a Mario Lopez look alike. There is paparazzi in the back round taking pictures of him. The Mario look alike has women pulling off his suit jacket. This ad for this cologne is telling you that if you buy this cologne you will be hot and irresistible, just like the Mario look alike. The ad can also suggest that you will be more manly for wearing this cologne. It could suggest this because the Mario look alike has facial hair, which is a symbol of manhood in its own right. The expression on the woman's face, the one tearing his suit jacket off, is an expression of aw and amazement. You can tell she wants to be with him because he smells nice, thanks to Emporio Armani Diamonds cologne. One odd thing about this ad however, there is a guy "creeping" over the Mario look a like's right shoulder. I think this could be a envious on looker wishing he had Emporio Armani Diamonds. This ad would be frowned upon by the feminist readers, but yet it would be applauded by the Freudian readers because it has the sexual appeal. This ad says if you are a dull and unattractive man you should buy this product so you can become a Mario Lopez look alike.
For my add i chose a cigarette add, today i went into Mcs room and grabbed a sports illustrated. I was hoping to dig and find a better ad for a topic and when i turned to the center of this SI i saw a big "NewPort Cigarettes" ad and i was shocked at this, yes cigarette and tobacco companies advertise the hell out of their products and they are very effective at what they do. You can tell they are effective at selling cigarettes if you just read a statistic about how many people die every year because they smoke cigarettes. I wasnt shocked by the presence of the ad itself i was disgusted that the ad was in a sports illustrated magazine, little kids, adolescents and young adults are probably the most frequent readers of si and right smackdab in the middle of this si was a newport cigarettes ad. For a long time i have thought that the trend of cigarette companies using athletes or athletic representers as a canvas for advertisement had died out long ago i mean the only cigarette i ever heard of with an athlete was back in the 1950s in the "viceroy" magazine it depicts micky mantle smoking a cigarette obviously using his superstar status and his sheep like followers in order to sell product. This was probably more common back in the era of the 50s maybe into the late 80s but in the recent 15 years or so their have been commercials on radio and tv that say how cigarettes are deadly which they are so this really woke up our country, there is a reason why so many times cigarette companies and their executive and advertisers have been labeled as merchants of death because well they simply are dangerous to the youth of our country.
The add i looked at was a newport cigarettes ad and it shows 3 guys and 1 girl sitting on a picnic table outside, all are smiling bright and have unusually almost unaturally white teeth, the newport cigarettes wants you to think you can have these friggin pearly whites even if you smoke them, not only that but one man is holding a cup of coffee which furthers that you can smoke newport cigarettes and drink coffee and your teeth will stay white as snow still i mean gosh its so ridiculous. Aside from the teeth and external qualities of the ad it shows the people outside laughing with big smiles all holding cigarettes all dressed sharp as a razor, its trying to say smoking is a way to socialize like hey bud wanna go have a smoke and a couple laughs pshh, this whole ad is ludicrous and a danger to kids. A young kids mind is like clay it can be molded and it can be easily manipulated, the people who coordinate cigarette advertisement know where to put the ad and what "image" they want cigarette smokers to have.
Mc this is probably a terribly formatted paragraph with just sloppy sentencing and chalked full of grammatical flaws but i couldnt really concentrate on that i was too zoned in and kind of frustrated with this ad.
The ad that I’m analyzing is about being ready for pop quizzes. Now as I’m saying pop quizzes, one would probably think about school and subjects. This ad is actually about Always Dri-liners pads for girls for the time of the month. Because you wear this pad, you will be more smart, unique, and all in style. I found this ad in a Cosmogirl magazine and if filled a fourth of the page that I found it on. It was on the side filled with purple. On it it says, “Be ready for life’s pop quizzes.” It has a big pad on it’s in the middle. In the corner of the pad, it has a girly school bag with books underneath. On the end and bottom of the ad, it says “Always Dri-Liners have unique, visible side barriers to help save you from surprises everyday.”
Putting my feminist lens on, The first thing that attracted me to the ad was that it was purple and in a girl’s magazine. You would obviously not see this ad in a boy’s magazine because it doesn’t pertain to them whatsoever. The color attracted me to it because on most of the page its white and it leads my eye to the purple side and makes me want to read it with the cursive white writing on it. The thing I don’t agree on this ad is that me wearing it, is going to make me smarter? I’m going to be more prepared for school and quizzes because I wear this pad? Sure it will maybe help with certain feminine needs but how will this make me smarter in any way, shape, or form? Another thing I noticed about this ad is that at the bottom it says that this pad is unique and has side barriers to help save me from surprises. What kind of surprise do I get from a pad? I’m going to be more unique with this pad? How is it different from any other pad? It annoyed me that they related school with girl’s having their time of the month. Instead of them showing pads in this kind of way, they should show the benefits to having a pad on and why this kind of pad works the best compared to other pads.
I chose to analyze L’Oreal Paris’s Infallible plumping lip gloss ad. They’re slogan, “Because you’re worth it,” is clearly portrayed by a glowing Eva Longoria. Her skin is flawless, along with her plumped up lips and neatly pulled back hair. She has a sophisticated, intelligent look with her had placed neatly beneath her chin. On her wrist she is wearing a bracelet that has a clock with the number 6 on it, showing that the lip gloss lasts a full six hours. They make it look as if your lips will be shiny and plump for that long of time. It’s ridiculous. The actual lip gloss is shiny, smooth and glittery. It catches the eye and tempts you to purchase the product.
As one of People Magazine’s most beautiful people in recent years, Eva Longoria was a perfect choice to represent L’Oreal Paris products. Many women would die for her beauty, which dramatically increases the sales of what she supposedly uses. Many
women around the world watch her on ABC’s Desperate Housewives where she is
always looking amazing. Because of her stunning looks, Eva has been seen as a modern day sex symbol. She has been on numerous magazine covers, including Maxim. But yet she is classy enough to be seen as a natural woman on a L’Oreal add.
There is also a very clean, yet girly color scheme. The most important words are in silver/gray. The others are in a reddish pink. The background is a faded pink. The lights are all sparkling off the right places. Her eyes are sparkling in the camera light along with the very enlarged lip gloss applicator. It is an ad that is definitely aimed towards women.
Simple:
-It’s ridiculous.
Compound:
- Many women around the world watch her on ABC’s Desperate Housewives and she is always looking amazing.
Complex:
-Because of her stunning looks, Eva has been seen as a modern day sex symbol.
Compound-Complex
-They make it look as if you lips will be shiny and plump for that long of time.
i chose a truck ad [simple]. it has a girl laying in a hammock and she has one elbow propped sideways looking at the camera. this gives her a amazonian look [simple]. in the background of this picture is a beach and a ocean. the text in the ad has an arrow pointing at the girls elbow and it says too pointy. this is funny because the girl is almost perfect like their truck but she's not because of her elbow. it shows that girls are not perfect at all and looking at this through a feminist lens i think it would be that ya, women aren't perfect but they dont have to be, but being a man is perfect and thinking that the truck is perfect is a sexist way to look at this girl.[compound complex]. this ad shows that men are better and if you have this truck you are a true man and only then are you cool.
The ad I chose is for Nivea moisturizing body wash. It is orange blossom scent and bamboo essence. It has a picture of a woman looking over her shoulder in a man’s arms. She is wet as if she just got out of the shower. He has his eyes closed, and the ad makes it look as if he is sniffing her and enjoying the luxurious scent. This ad implies that if you use this body wash, you will get a hot guy to hang onto. On the bottle it says “Touch of happiness” which is basically telling you that if you buy the product, it will make you happy. This is unreasonable. Another thing it says on the ad is “beautiful moments are born in the shower”. This is insinuating that this body wash will get you not only soft skin, but also a good-looking man. It is giving you something to look forward to when you use this product. However, you may be disappointed because you won’t get what the ad promises just by using body wash.
I think that most ads have lies in them, including this one. Yes, you might get softer skin, but it is very unlikely that this product will get you a guy and make you happy. This ad, along with most others, is sending out bad messages to their readers. There are probably people out there, though, that buy these products based on what they say will happen. I got this ad from a Seventeen magazine. This ad fits the readers because most people that read this magazine are teenagers. And don’t most teenagers want to be happy and have an amazing guy to show off?
Simple: It is orange blossom scent and bamboo essence.
Simple: This is unreasonable.
Compound: And don’t most teenagers want to be happy and have an amazing guy to show off?
Compound: This is insinuating that this body wash will get you not only soft skin, but also a good-looking man.
Complex: This ad fits the readers because most people that read this magazine are teenagers.
Complex: It is giving you something to look forward to when you use this product.
Compound-Complex: He has his eyes closed, and the ad makes it look as if he is sniffing her and enjoying the luxurious scent.
Compound-Complex: Yes, you might get softer skin, but it is very unlikely that this product will get you a guy and make you happy.
i am analyzing an ad that came from a maxim magazine. it is a Crown Royal ad the background in this ad is totally black except when you get closer to the bottle then, all of a sudden you start to get brighter more elegant looking, making it seem like its the best around. In this ad also it says that for every king there is a crown. Could this be strictly a ad for men or does this include women? To me this ad is targeting men not only because it is in a maxim magazine but also because it says king not queen..also could it be placed there to make men think that if you get this bottle of alchol could you get a women of that stature for a night? for a life time?
From the December 2005 issue of Seventeen comes an advertisement for TAG body spray. It says “WARNING: the makers of TAG body spray will not be held liable should your attraction to your TAG-wearing boyfriend cause you to engage in behavior that grandma may consider ‘unladylike.’” The ad depicts a family at a Christmas gathering. Also a teenage female is trying to pull her boyfriend’s shirt off while making out in front of her entire family. Grandma looks absolutely terrified, and mom drops here plate of holiday cookies on the ground in shock. Because her father is so bothered by his daughter’s actions, he knocks the entire Christmas tree over while trying to place the star on top. Dad covers little Joe’s eyes.
Now that the setting is established, we may begin to dig deeper into the hidden messages relayed to the seventeen year old reader. The bottom of the ad says “this holiday season, give your boyfriend the gift of TAG.” Red and green colors are numerous in this advertisement; the body spray is in a red and green container. This makes the body spray seem more appealing and fitting for a Christmas gift. The idea of only spending 8 dollars on your boyfriend for Christmas is also appealing. When your boyfriend decides to wear the fragrance you bought him, it will benefit you as well. You then get to smell your “sexy man candy” whenever you please.
This advertisement speaks to the rebellious teen in many ways, and it promotes nonconformity to those who are not yet rebellious. While the other family members are dressed in the classic Christmas sweaters, the teenage girl is in a rather revealing pink top, a mini skirt, and pink pumps. It is telling us to spice up your boring Christmas dinner we have every year by dressing sultry. It’s ridiculous. The couch upon which the devilish act is being committed just so happens to be white. Is this a sign of innocence; purity? This would be the part that speaks out to the virgin, church going type that TAG is trying to reel in. Because star is not yet upon the tree, this indicates complete chaos and that this is no regular Christmas for the Cleavers.
Simple: It’s ridiculous. Dad covers little Joe’s eyes.
Compound: This advertisement speaks to the rebellious teen in many ways, and it promotes nonconformity to those who are not yet rebellious. Grandma looks absolutely terrified, and mom drops here plate of holiday cookies on the ground in shock.
Complex: Because her father is so bothered by his daughter’s actions, he knocks the entire Christmas tree over while trying to place the star on top. When your boyfriend decides to wear the fragrance you bought him, it will benefit you as well.
Compound complex: Because star is not yet upon the tree, this indicates complete chaos and that this is no regular Christmas for the Cleavers. While the other family members are dressed in the classic Christmas sweaters, the teenage girl is in a rather revealing pink top, a mini skirt, and pink pumps.
the previous was meagan donovan sorry!
The ad I chose to analyze was a Victoria’s Secret ad from the Christmas catalog. The item shown for sale is a hot pink lacy nightgown slip, along with a hot pink kimono wrap. The slip is selling for $48 while the wrap is $42. The model in this ad is probably 5 feet 10 inches tall and weighs about 125 pounds. She is leaning with her arm on the wall and her body leans over, showing all her perfect curves, thanks to a personal trainer, special diets and some help from photo shop. The slip goes down to about half way down her thigh and the wrap is draped over her right arm and falling off the side of her left arm. Her eye makeup is very dark and she has a seductive look as her runs her fingers through her long brown hair, making it more tousled and sexy.
I think the most provocative part of this as is the text. It reads, “Don’t expect many silent nights. Silky. Lacy. Lovely. All dressed up with a reason to stay in.” The text almost leaves you speechless with what it implies women will be doing in this dress, or better yet, what they will be doing after they take it off. It seems crazy to me that women would spend almost $100 on something that they don’t’ really plan on wearing very long. Is this how we are supposed to dress in order to get men to want us? I hope not. It seems very unreasonable that average women wear something like this to sleep in every night, especially when its 10 degrees below 0 in the middle of winter.
I believe that this ad is really selling a fantasy lifestyle. Almost all women would love to have their hair and makeup done by a professional stylist. This ad makes women think that we have to look like this to get men. Wearing this slinky slip will make you look more attractive. So when an average women tries on this slip and has more than an ounce of body fat on her body, she will instantly feel self conscious. How are average women supposed to compete with the high expectations of what men have seen from the Victorias’s Secret models?
I selected an ad from the July 2009 issue of Seventeen magazine. The ad is for Ban deodorant. The overly-pink ad shows four dressing rooms. Three of the rooms show one girl's bare legs, while the fourth dressing room has a girl's legs and a boy with jeans being pressed up against the wall by the girl. The biggest words in the ad say "Vanilla girls obey. Twisted Vanilla girls play." In smaller print, you read "New in our line of invisible solids Ban Vanilla Twist solid is anything but Vanilla. This new scent keeps you 3x cooler and fresher while you turn up the heat on your not-so-vanilla life."
This ad fits the teenage girls that are reading Seventeen Magazine in many ways. Almost all of the ad is pink, and pink is an obviously girly color. Often, readers of Seventeen Magazine could be fantasizing about things like being with a guy in a secretive and unlikely place like a dressing room. The ad also appeals to teenage girls because they enjoy shopping. Dressing rooms usually make you think of shopping.
It is interesting how almost all of the ad is pink and the Ban deodorant is a bright green color. Pink and green are contrasting colors, so the bottle of deodorant stands out even more when you look at the ad. Each of the four girls' legs look shiny and smooth; this could appeal to guys as well. The main words about Twisted Vanilla girls playing, instead of obeying, is not only a rhyme but it suggests that, without Ban deodorant, a girl will be boring and only obey the rules. The idea of a deodorant giving a girl confidence to play instead of obey is completely ridiculous. No amount of deodorant would help someone be more confident.
Other than the specific product, this Ban deodorant ad is selling the concept that wearing a certain deodorant will give you confidence to play instead of obey. Supposedly by wearing Ban deodorant a girl's dream of "getting some" in a dressing room will be fulfilled. What are the chances that a girl would "get some" in a dressing room? It doesn't seem like this would happen very often. The ad sends the message that, without Ban deodorant, you can be nothing but boring and rule-abiding.
Simple:
1. Ban is a deodorant brand.
2. Pink is a dominant color in the Ban deodorant ad.
Compound:
1. Girls are getting undressed in dressing rooms and one of the girls is with a boy.
2. Shoes are strewn on the floor and clothes are draped over the dressing room doors.
Complex:
1. Ban is a clever name for deodorant because it suggests the product will ban odor.
2. While the majority of the ad is pink, the Ban deodorant is green.
Compound-Complex:
1. The ad claims that while Twisted Vanilla girls play, Vanilla girls obey.
2. When you are in a dressing room, you should try on clothes, you should not be with a guy.
In most ads there is always someone or something trying to sell you something to be just like their product. It can either make a person feel good about themselves or make them feel worse as a person. I chose my ad from a Cosmopolitan magazine. In my ad there is a woman trying to sell fragrance for women. This fragrance is called DKNY which represents Donna Karan New York. In the background its green on one side and on the other it’s a deep red. It reminds me as if she is out in the garden or somewhere where there is fruit since she is holding an apple. This isn’t an ordinary woman that is trying to sell this fragrance. This woman is a beautiful woman with dark brown hair with a dark brown sweater pulled down over he shoulders. Her skin tone also blends with her hair and her clothes. As she is looking at you her eyes are deep dark green that goes with the apple, she also isn’t looking away from the camera, she is looking straight at it with her finger up by her lip. Another thing is, she isn’t smiling in this ad, its more like a serious face that is trying to grab your attention to buy the product. The ad is sexual in way since it says “BE DELICIOUS.” Its trying to say that if you wear this perfume it will make you attract men, especially since the womans sweater is pulled down over her shoulders and her hair is all messed up and some is in her face. Plus women might think that they will get satisfaction by wearing it Also the ad could be telling you the smell could smell like apples since she is eating one and there are some down on the bottom of the page. It is showing that it’s fruity and delicious by using the apples in the background. If any woman buys this fragrance they will think that they will just look like the woman in the advertisement and make you feel sexier than what you really are. Down at the bottom of the page where the apples are sitting there is one lonely apple that has New York buildings on them. I think that they use the buildings because that’s where it was first made and possibly if you use their fragrance in New York you will get peoples attention and then they will want to buy the same perfume that you are wearing. I personally think that just because someone is wearing a good smelling perfume isn’t going to change who they are or how they look. Also that some people may not feel ask sexy as the woman in the ad does.
Simple~ This fragrance works.
Simple~ Women like the smell of the fragrance.
Compound~ Women want other men to notice how they smell.
Compound~ Women think that this product will work on them so they buy it.
Complex~ Women need the satisfaction by wearing DKNY to make them feel sexy.
Complex~ Both men and women will get the satisfaction out of the product.
Complex-Compound~ Since this ad says Be Delicious women will think they will be delicious when they are around men since they are wearing the fragrance.
Complex-Compound~ Men can also buy this fragrance for women because they might think they will get something out of the woman since she will feel like she is delicious from the fragrance.
The ad i have chosen to blog about is a car ad for Lexus. The ad's key feature is the dual climate control feature in the car. But this is'nt the real thing they want that catches your eye as your flipping through the magazine. The ad is cut into two halves by a seatbelt worn by a white, large-breasted women wearing a partially ripped tank-top. .The humor factor is used partially in this ad becuase on one side of the seatbelt the girl is clearly "cold" (nipping out), and on the other she is more warm. . hence dual climate control at work.
This ad is clearly geared towards guys and was most likely used in a variety of magazines from car magazines to sports magazines. Also at the bottom of the ad, not nearly as highlighted, is the text- "The All New Lexus 330GS" followed with a small picture of the car. This ad is vary provocative because half the ad is a picture of a womens breast. . Also it is interesting to the reader not only because of the women, but because of the humor.
If you were to put on your Feminist lens' for this ad you may be quite offended in the way that the ad is trying to sell their car using a women's looks. The ad could definitely be selling the belief in men that if you purchase this car, you WILL get beatifull women to ride in it with you. I found this ad funny and I'm sure others would as well. (compound) This ad most likely works. (simple)
The ad I came across in Sports Illustrated stands out in many ways and I have never heard of the product in my life(CD). The ad is for Svedka vodka(S). There isn't much text but a clear message is given to the reader. The text says, "Svedka, the vodka of champions"(S). But that wasn't what caught my attention. The ad has a female robot with attractive attributes, as far as robots go, standing over the 50 yard line of a football field with SVEDKA stamped on her right thigh as if the company owns her and the robot is doing it's duty of looking attractive and promoting the product(CD-CX).
The robot has robotic heels on, big breasts, long, sexy legs, eye-catching curves, and an inviting look off into the distance with a fancy wine glass in her hand reaching out in a way of asking, "Want a drink?". Her face is delicately sculpted to make any average joe do a double take at first site. I noticed that there is metal covering her private area in the shape of a thong. The metal shows off a V shape over the area. I think it implies that this robotic goddess of beauty is ironically a virgin. This beautiful creation is standing in a wide stance. A reader with Fruedian lenses on may imply that she's ready for sex. Since it's a robot, it would have to do whatever the "master" would say. The robot is pretty much a stepford wife. All the reader has to do to make this robot his complete fantasy is add the hair color and skin complexion. This robot has no hair and is all metal, but because of being attractive, that wouldn't matter to the "champion"(CX).
"Svedka, the vodka of champions". There are many ways I can interpret that quote by looking at this ad. The robot is standing over the 50 yard line of a football field. That implies that the drink is masculine, confident, respected, and socially accepted. After all, isn't football everyone of those things to most men in America? The saying also implies that ONLY champions drink this vodka. So OF COURSE one has to be successful in order to have a drink of this vodka. Another way how this saying is interpreted is that champions dominate whatever the task is set forth for them. The beautiful robot with many sexual innuendos is maybe dominated by whoever drinks the vodka. The saying, "One drink leads to another" holds true to this ad. People do what they usually wouldn't when they're hammered. So this ad is making women look like tools. For women, this ad is implying these rules: look attractive, drink vodka, get dominated by champions. Plain and simple. This ad dehumanizes women in that way. Most men who read this magazine and flip through the ads may just simply look at the ad and say "thats awesome" and move on(CD-CX). If those same men were questioned on whether this ad dehumanizes women, they might ignorantly say no because they're in denial or they just don't want to say so. Or simply say "I don't know, I guess it does a little bit". When the reality of it is dramatic.
Most alcoholic beverage ads have the reminder of "drink responibly". Interestingly enough, this ad says "play responsibly". That raised an eyebrow for me. That makes this ads message crystal clear to me. Drink the vodka of champions, and then "play" with a sexy robot who's ready for sex whenever and wherever. In general, women who are drunk are more apt to having sex. By drinking the vodka of champions and dominating a drunk, helpless, innocent girl, you become a "champion" in the eyes of this ad. Do men really need alcohol to be a "champion", confident, or accepted? The answer is no. Anyone can be any of those things by having the right attitude and by making wise decisions(CD). Drinking in general isn't a wise decision.
This ad is simple and yet very complex depending on how the reader looks at it(CX). The hidden message is very clear to me now and the quote is catchy. Put 2 and 2 together and you have an intellectual ad promoting the drink of champions. Reading in between the lines can accomplish more than one may think. This ad is a very good example in my eyes of doing so.
MR. C THIS IS LARYSSA'S ANSWER! i forgot my password! oops!
The ad I chose was a Secret deoderant ad. The ad shows a woman skateboarding. It is an action shot and shows her going through the motions of skating down a railing. Secret's motto is "because you're hot", so maybe the woman skateboarding is a fantasy of some men? or is it just showing that woman can do anything with that deoderant on?
I think Secret is trying to throw many theories at us. They're trying to appeal to all crowds. The athletic crowds would enjoy this ad because it shows that even during physical activity, you can still be beautiful and smell nice! It also appeals to the materialistic girls, I doubt they'd skateboard, but it gives them the confidence to do anything they want! The woman featured in the ad is wearing a red dress. Coincidence? No. Red appeals to the eye more than any color. You can't simply skip the ad, you'll be drawn in to at least take a quick glance at the product!
Also, her facial expressions play a big role in the ad. At first she's timid, wondering if she can do this, but she goes for it anyway! This is saying that Secret gives you the confidence to do anything! Girls skateboarding is rare, therefore this ad makes woman believe in themselves. As she travels further down the rail, her face gradually turns to a smile! When she finally lands, she has a face of relief on. She has conquered what no one thought a girl could do, all with the help of Secret keeping her dry and fresh!
But does Secret really give you the confidence to do anything? Probably not, Secret won't guarantee confidence, but it could keep you fresh smelling, making you less worried about things! The ad makes it look like once you put on the deoderant, you're invincible.
Simple: Secret makes you invincible. You'll be happier with Secret deoderant!
Compound: Secret will make you hotter and it makes you fearless! You'll stay fresh with Secret, and never have to worry again!
Complex: You'll be fearless when you use Secret. Woman can do any activity because they use Secret!
Compound-Complex: Because woman are less likely to skateboard, this ad reaches out to woman saying they can do it all with Secret. While most deoderants don't protect scent during activity, Secret produces a fresh scent even under extreme activity!
Again, This is Laryssa, Not Natalya!!
Mandy Tschetter pd.6
The ad I chose was a Harajuku Lovers Fragrance perfume. The ad is very colorful. The colors are an attention getter. The perfume bottle are like little Japanese dolls which represent playful. The lady in the ad is more of a girl. She is colorful (mainly pink), and looking away from the camera. The girl is wearing a pink teddybear shirt with a black jacket, pink bows and flowers, and pink pantyhoes. She is wearing no pants and very highhealed tennishoes. She is trying to look seducing yet playful. Can you really pull that off while wearing practically all pink? It looks trashey and she looks to young to be showing off for the ad. But then again when you look at alot of ads most have young women and teenagers. Most perfumes go with the look for seducing and can pull in off with darkclothing or even no clothing at all.
The ad which is titled 'The World of HARAJUKU LOVERS FRAGRANCE' is in the middle of the page and in black bold letters. The ad is introducing five new scents. Each sent has its own doll. Each doll has different hair styles, different clothes, but all have the same face on. It is a plain serious looking and almost a boring face that can be the difference on wether the product will get sold or not.
The ad, the look, the style, and the people in the ad make the product sell. Depending on the person depends on the product.
Emily Gardner_7
My ad was from a Cosmopolitan magazine. It is showing this hot guy coming out of the water with his white shirt unbuttoned and dripping wet. In the background there is a sailboat and in the distance there is some mountains. This ad is advertising a new men’s fragrance. It is called Nautrica Oceans, One With The Water.
On the side of the advertisement it says eco-friendly. So obviously they are trying to attract the people who are environmentally conscious. Since they have it on the ad those people will pay more attention to the ad and could consider buying it. It also says water based. So some people may not know what they mean so they will keep looking and reading what “water based” means. The water based means the formula is kinder to the environment and our skin. This ad is a breakthrough of water based fragrance, in the picture the guy looks like he is “breaking through” the water he is standing in. When looking at the advertisement, it’s hard to see the cologne bottle. The bottle is a small silver container. It is off in the corner of the page so it is kind of hard to see. The look on his face is very seductive. It is like staring you down and telling you to buy the cologne without even talking. The colors in the ad are all relaxing colors. They are light blues, white, and silver. They are very calming colors.
I think they put this ad in more of a women’s magazine because of the guy. When girls are flipping through the magazine they only stop when something pops out at them. When they see a hot guy of course they will stop. They will look at the ad and consider getting it for someone because of the guy.
I think that this ad is selling more than cologne, its selling sex. The way he is looking at the camera and the way his body is positioned makes people look twice. I think the message that is being sent out is also sex. They are making it look like if you wear this cologne you will be “hot”. I think that ads can say a lot of things without even saying anything. With ads you can imagine and believe what you want to, it is never black and white.
Simple-I chose a cologne ad.
Simple- People will look at this ad.
Compound- Men will buy and wear this cologne.
Compound- Women will buy this and women will give it away.
Complex-Because he bought this he will be hot.
Complex- They buy this cologne because they hope it works.
Compound/Complex-Because the guy looks hot I want to look good too.
Compound/Complex-Because I like the cologne I will show my friends.
The ad I chose to blog is a Gatorade G-Force w “superstar” D-Wade in the center of the picture. He is holding a Spalding NBA official basketball doing a cut back move with no one around him. When he plants his foot into the ground, it cracks the concrete black top he is playing on. He is wearing the Miami Heat color shorts and a gray cut off shirt which has orange sweat around the neck line and the arm pits; showing he is sweating the orange sugary drink out of his pores. At the bottom of the picture, right next to his super-human foot plant, is an orange Gatorade bottle with the text “EXPERIENCE A BOLDER TASTE. Is it in you?” Is it trying to sell to you that Gatorade can make you fearless? Or that you have never experienced something like it before? I think this ad is trying to sell you to a dream of being able to dominate the court and that it will give you the energy in you to be strong, powerful, and heroic. Also you could think that since such a superstar is drinking this “G-Force”, that maybe after paying the few dollars this drink can help you perform like Wade himself. Why do they call it “G-Force”? If you drink it does it throw you back to your seat? When someone sees energy drinks lined up and they might select the one that appeals to them as being more powerful. Using a Marxist Lens you could say they are using a stereotypical athletic black man who is in amazing shape and can play basketball very well.
Simple – D. Wade is an amazing athlete.
Simple – He can fake out most players.
Compound – Men think that Gatorade will help them play sports and they buy it.
Compound – Young people may feel pressured into buying it so they can be like everyone else.
Complex - Some people believe this will benefit them because athletes endorse Gatorade.
Complex – Because he is so famous, Gatorade wants him on the cover of all there ads.
Compound-Complex – When famous athletes are on the cover, you should buy the product and you will feel awesome.
Compound-Complex – Because Wade is so gifted at basketball, while also being humble, he has a wide variety of fans.
While reading through Sports Illustrated, I noticed a very interesting ad about car oil. Yes, I know, ads about car oil are usually dull and boring, but the creators of these ads now days are getting pretty creative. The ad says at the top "Valvoline synpower offers 4X BETTER wear protection than mobil 1." By using all caps, they describe just how much more impressive valvoline is than mobil 1. The letters in this statement are also in racing letters and are tilted so they look like they are indeed racing each other to the margin at the side of the page. In the center, the background has a bottle of mobil 1 barely being visible in a dark shadow. Then in the front, there is a big bottle of valvoline with a spotlight showing its greatness. Using a spot placement like this, valvoline just looks like it is the superior oil for one's superior car. To finish off this creative ad, they put what the oil protects against. They have heat, deposits and wear in one thick black line at the bottom of the ad. They were trying to interpret that protection is their biggest priority, bottom line. Overall, this ad has brought some spunk and life to oil ads and has set a standard for the future.
Simple:
Valvoline is a car oil.
Mobil 1 is a car oil.
Compound:
I have Valvoline and you have Mobil 1.
Valvoline's bottle is silver and Mobil 1's can is black.
Complex:
I use Valvoline when I drive.
I think of the ad when I shop.
Compound Complex:
I travel by driving when I need to get somewhere, while Cody rides his bike.
I check my oil when it gets low so I prevent running out.
The ad that I chose for this blog was a 2009 Ford F-150 ad in the March 2009 edition of Field & Stream magazine. This ad is showing the new tailgate and box side step on the new pick-up trucks. The ad looks like this; in the middle of the two page ad sits a red Ford pick-up truck with the box side step and the tailgate step functional. Also, in the box of the pick-up, there are tools and a tractor tire. In the background is an old yellow tractor with a tire missing, which is located in the box of the truck. The text in the upper right hand corner reads, “ALL-NEW ’09 F-150. Hey, here’s an idea- DON’T GET A HERNIA. New tailgate AND box side steps give you amazingly easy access to payload.” Finally, in the lower right hand corner, is the “BUILT FORD TOUGH” slogan.
Obviously, since this ad is in Field & Stream (F&S) magazine, it is appealing to outdoorsy, hard-working, country men. Not only is this ad selling a truck, but also, it is selling a way of being a man. Not just any man; a hard-working, dependable man, just like their truck. When you look at the color schemes in this ad, you see that the red Ford is complimented by a yellow tractor. Also, the truck is twice the size of the tractor to not only draw your attention to the truck, but to show which of the two colors is dominant, red over yellow. Other than the red and yellow of the two vehicles, the only other colors are blacks, whites, and grays. This strategy is used to keep your attention on the product.
The time of year also connects to the colors in the advertisement. Since it is early spring, it is going to be muddy and messy. The grayish black ground could signify mud and the red and yellow could signify the new growth of plants in the spring. Also, one will need a tough truck to get the tires on the tractor fixed to get ready to plow the fields, like real men will be doing. This ad is full of different messages and strategies to get one to buy a new Ford. If only people could see this in everyday life, people would understand what is actually being sold.
Simple: Ford is the best.
This ad is showing the new tailgate and box side step on the new pick-up trucks.
Compound: Not only is this ad selling a truck, but also, it is selling a way of being a man.
This strategy is used to keep your attention on the product.
Complex: Obviously, since this ad is in Field & Stream (F&S) magazine, it is appealing to outdoorsy, hard-working, country men.
Since it is early spring, it is going to be muddy and messy.
Compound-Complex: When you look at the color schemes in this ad, you see that the red Ford is complimented by a yellow tractor.
If only people could see this in everyday life, people would understand what is actually being sold.
I'm doing an ad out of "Ducks Unlimited". It is an ad for "THE NEW 2008 F-SERIES DUTY WITH TAILGATE STEP". It's a two page (left side. right side) ad that shows on the left the Ford truck set in a farm like area with it's tailgate down. bags of concrete in it along with it's new added feature of a step under the tailgate and a pole. Then on the right side it shows the new feature of the step under the tailgate and the pole in a larger view. Above it is says "BECAUSE "HOLD MY HND WHILE I HOP UP THERE" ISN'T AN OPTION".
because of the colors and the setting is ment for men and by the saying above. guys don't have time to ask for someone to hold their hand while they try and hop up in the truck. if your someone that just wants to "hop" in the back of the tail bed of the truck you need this FORD Truck so you can do it all on your own with the help of a pull out step and pole to grab onto.
Danny Sellers Pd. 6
The add that i chose was about new Tipalet cigarettes. In the add there is a, what I think, normal looking man holding a Tipalet cigarette. He is looking into the eyes of a very beautiful younger woman while also blowing the Tipalet smoke into her face. The cigarette the man is holding points straight down to the beautiful womans busty cleavage. The man is dressed casually while the woman has a very low cut tanktop showing a significant amount of cleavage. Her face shows that she definately wants the man. In between the two on the top their is smoke from the cigarette that is seemingly drifting freely but it also seems to be connecting them. The smoke even looks like it could be the shape of breasts. The text in the add says, "Blow in her face and she'll follow you anywhere." This text basically means if a man blows Tipalet cigarette smoke into a very gorgeous womans face she will follow you wherever you want go. Most likely into bed. This ad is saying basically that if you smoke their product you automatically get sex. If you do not buy this product then you would not be able to get beautiful women just by lighting up. Not only does it say you can get women, but it also basically says that if you smoke this brand of cigarettes then you can further yourself in life and the world, and well be a better person. On the bottom corner in text it says, "Smokers of America, do yourself a flavor. Make your next cigarette a Tipalet." If you don't buy and smoke Tipalet you are not a true Amercan, and not being American is uncool and it means you wont be fulfilling your duties of being American if you do not buy this brand. In this ad it shows three different flavors of Tipalet. They are discribed as tangy Tipalet Cherry, grape-y Tipalet Burgundy, and luscious Tipalet Blueberry, with five cigarettes in each container. Tipalet is wanting you to try all of their different flavors by jazzing up their names and by saying how it will get women begging for you on hand and foot.
By Justin Gabbert
The ad I came across was an Axe Shower Gel. This ad was completely obsured, as an attractive young blonde woman is putting her hair into a spilled strawberry milk-shake. She is wearing a revealing shirt that shows off ur massive cleavage. The cleavage then picks up your eyes, moves them down her arm to her hand where you see her using her hair to clean the shake. The empty glass then guides your eyes to the axe shampoo container, where there are the words written "ANY EXCUSE TO GET DIRTY". If you take a closer look at her outfit you can find a button on her boob, next to her cleavage, that looks like a nipple. This girl has lip gloss on her lips to signify her beauty. Her hat is slightly tilted to give her that vulnerable yet ferrocious look. She has bright blue eyes to bring out her softer side, only to direct you from her hand on her hip, telling you that she isn't one person that you would want to mess with. She is dressed up as an ice cream girl, which I believe subconciously every guy wants some girl that he can put something on to lick it off. That's just my opinion. In the background there is this old man who is trying to run a register. He doesn't even seem to notice that this girl is in this ice cream parlor cleaning ice cream with her ridicuously long hair. Also in this setting there is napkins right next to the mess she is cleaning. Why does she use her hair instead of a napkin, because she is suppose to represent how people get dirty just to get clean. Another Axe qoute that could go along with this commercial is, "How dirty boys get clean" - Axe Shower Gel. The clock in the background indicates that the time is around 10:55 pm and she is cleaning up a mess that she created herself. Very few people get ice cream at 10:55 p.m. This ad obviously uses the sexually innuendo of men to pursway customers to buy this product. If everyman uses Axe Shower Gel then they too can have a smoking hot blonde cleaning up their sticky messes. Sex pund intended.
sellers_7
I chose a 'got milk?' ad from a Cosmo magazine. I find this ad fairly provocative because a 'model mom' is advertising this ad. This 'mom' is wearing a low cut dress and she has a slit up the front that shows off her legs. Her high heels are shown at the bottom of the page also showing her provocativeness. This is like saying she is getting undressed because of the milk. This model is used in hopes of alluring the reader to follow what the ad is saying.
In the ad it says "From the runway to my driveway, there's one look that's always in style. Milk. It's nature's wellness drink -- naturally nutrient rich like no other beverage. For me and my family, that's what I call the perfect fit." This is basically saying how milk is an important part of a mom's life, or it has an important part in a model's life. Therefore, milk is a perfect fit for anyone. Also, it is showing how milk is a healthy item that provides nutrients for everyone and it is required for anyone who wants a healthy lifestyle. Ultimately, this is stating that milk is a universal beverage needed by any type of person. Also, in that statement, it says 'there's one look that's always in style. milk.' This is showing that no matter what, milk should and always will be a beverage that will be popular among people of all types and ages.
At the bottom of this ad, it states "Drink Well. Live well. Got milk?" The 'Drink Well' part of this ad is practically persuading a customer to drink the milk. The 'Live Well' part is entertaining the fact that if you drink milk, you will live well. This statement also goes along with the statement in another part of the ad saying it is an important nutrient for everyone. Finally, the 'got milk?' portion is telling the reader to now get their milk in order to live the same lifestyle as the woman described as a model and a mom. Altogether, this ad is attempting to persuade the reader to get milk, drink the milk, and then the reader should be guaranteed a life of happiness and healthiness.
S = I chose a 'got milk?' ad from a Cosmo magazine.
CX = I find this ad fairly provocative because a 'model mom' is advertising this ad.
CD = This 'mom' is wearing a low cut dress and she has a slit up the front that shows off her legs.
CD-CX = This is basically saying how milk is an important part of a mom's life, or it has an important part in a model's life.
Drinkin milk is a necessity in our life as we all know it is full of nutrients that our body craves more than any drug. But what exactly can drinking milk do for you besides making you healthy? obviously it can make you a star, and not just any star the number one star! As i was reading my sports illustrated in class i came along a very common ad that milk puts out the ad is always some famous athlete/celeb/musician with a milk mustache with the simple but amazingly brilliant slogan "got milk?" Apparaently Chauncey Billups has milk and so should you! As simple as this ad looks it is actually very inticing for young people such as myself who have grown up adoring sports figues. When i examine the ad the first thing that comes to mind is how Chauncey is standing on the court but its dark in the background and he is standing out which gives him a god like presence, another thing that really grabs your attention is the steam flowing from his body.. this ads to his superhuman/godlike affect. Earlier in my post i said how you could be a number one star if you drank milk and you can be chauncey is! Him wearing number one was also intended for the ad when we see people who wear number we automatically associate them as stars because the number really does speak for itself..Chauncey also has the type of body that almost all americans would kill for he is tall cut with very nice facial features..could all this be mine if i HAVE MILK? Probably not but the milk companies arent going to mention that in their ads. The last thing about this ad that draws our attention is right below the end of his shorts (sexual??) it has Perfect rebound. then under that it follows with "How do i cool down after a hot workout? I bounce back with lowfat milk. The unique mix of nutrients helps refuel my body and the protein helps build muscle. It's an assist i never miss." that really is a brilliant last line because anyone who knows basketball knows Chauncey doesnt miss assists often. If refueling our bodies and building muscle is as simple as drinking a glass of milk then we should all never miss that assist and we can in a way be like Chauncey Billups.
Simple:
Chauncey Billups plays basketball.
Milk is full of nutrients.
compound:
Milk builds proteints and it refuels bodies.
complex:
Chauncey Billups drinks milk after he plays
Chauncey Billups plays basektball preceding he drinks.
compound-comples
Chauncey Billups creates assist and makes three pointers then he drinks.
Milk enfuses your body with nutrients, is creamy white and replenishes.
I choose to pull apart an ad for the 2009 Cadillac Escalade Hybrid. This ad is a three page ad using black and white. (classy, elegant) This ad shows the beastly front of this suv on the front cover; flipping inside you see a elegant pearl white side view.
This ad boasts it gets better city fuel mileage than a Mini Cooper S. Its highway mileage, not mentioned on this add, is a measly 21compared to the mini’s 29 mpg. This is an example of Cadillac purposely choosing their facts to make their product better than the competition. When a consumer reads this, they get the feeling of “I can buy this vehicle and haul 8 people and be smarter than my neighbor who bought a mini and can barely squeeze in 5”. This gives the consumer a false sense of accomplishment. Something else not mentioned in this ad is the 73,000 dollar price tag, compared to the 38,000 dollar Mini. Cadillac fails to mention this 35,000 dollar difference. You could almost buy 2 for the price of one! If you bought the mini though, you would not be getting the name Cadillac. This ad is obviously saying that without a Cadillac Escalade you are not classy. This is the car you need to say “look at me, I am superior to you”. This ad was found in a Sports Illustrated magazine. I am fairly sure Cadillac wants to promote the manliness of this big bulky suv. This ad is eye catching and really screams “look at me!”
This ad claims “limited quantity”. The statement saying “if you want one, comes get one before they run out”. I think the main reason for stating that is so when a consumer sees it they think “I better go get one now”, hence not having time to even consider “do I have enough money to pay for this?” The consumer goes and buys his new Escalade and he feels superior for a year until the new model comes out and he is inferior again. By this time the loan he took out on his vehicle is setting in. He regrets his decision, but he was already coned. Cadillac wins.
Simple- This ad was found in a Sports Illustrated magazine.
Simple- This ad claims “limited quantity”.
Compound-“I better go get one now”, hence not having time to even consider “do I have enough money to pay for this?”
Compound- The consumer goes and buys his new Escalade and he feels superior for a year until the new model comes out and he is inferior again.
Complex- If you bought the mini though, you would not be getting the name Cadillac.
Complex- By this time the loan he took out on his vehicle is setting in.
Compound Complex- This ad shows the beastly front of this suv on the front cover; flipping inside you see a elegant pearl white side view.
Compound Complex- I think the main reason for stating that is so when a consumer sees it they think “I better go get one now”, hence not having time to even consider “do I have enough money to pay for this?”
Joey Brannan P.5
Bud Light, the better life. Bud Light made an advertisement where a woman is holding a Bud Light bottle in her hand while leaning to one side. It only shows the woman from the abdomen up. Her hand leads down to the neck of the Bud Light bottle which is between her legs makeing a sexual referance that if you drink Bud Light you to can have attractive women like this. Her facial expression is that of seducing, lonely, "i know I’m hot", tease. For words on the page there is the Bud Light logo and then "life is good...Live the good life with Bud Light!" The logos in this ad signal a great happy life, where hot sexy women will come at you in all ends if you drink their product. The bracelet on the woman is big and looks somewhat like a rag or rope with buttons on it. To me it looks like a shackle that could signify a sexual fantasy in which someone is being tied down. Because breasts are show, men will be attracted by human nature. Thus making Bud Light more apealing to men. A feminest would absolutly flip over this add, it shows women as easy targets and very suductive and will do anything for men with Bud Light.
There is also water condensation on the bottle which could represent a cool refreshing aspect or that if you drink Bud Light you could have hot sweaty sex with someone hot like the woman. If you are swimming in water like the background you feel as if you are weightless or free. The marketing group that made this ad maybe hinting that if you drink Bud Light you will be free and weightless without anything holding you back. This may also have something to do with the words. To having a satisfying life you have to drink beer and the beer you drink has to be Bud Light. They make you feel that if you drink Bud Light you will have a more successful and happier life.
Because the woman in the ad is thin and attractive, women that glance at the ad may think that if they drink Bud Light they won't gain that beer gut and they might become more attractive to other men.
Simple
1. Her facical expression is that of seduction.
2.Bud Light the better life.
Compound
1.To have a satisfying life you have to drink beer and the beer you drink has to be Bud Light.
2.The braclet on the women is big and somewhat looks like a rag or rope tied around her wrist.
Complex
1.They make you feel like if you drink Bud light you'll be sucessful and you'd be much happier with it.
2.
The ad I chose is a footjoy ad that was in sports illustrated by a golf article. At first glance it is nothing special. But if you look at the way the incredibly ripped and handsome model is swinging the club you realize it is near impossible to hit the ball like that. Why would he be swinging like that? To make the club look like an extension of his genitalia. In big print next to the hunk it says "FEEL IT". What is this ad trying to say? That these gloves will somehow turn you into a strong/big/handsome/confident golfer/person. The ad goes on to say "Feel the performance. Feel the Power. Feel the Confidence. Footjoy's tour-proven StaSof and SciFlex gloves give you better performance where it matters most. At point of contact." Obviously a sexual innuendo of some sort. Also notice that the words Power, Performance, and Confidence were incorrectly capitalized to make a point. This ad is feeding off of America's obsession of sex. That having confidence provided by large genitalia will make you into a "smiling Bob" that will have 50 women lining up to sit on his lap. How would a mere golfing glove make you into a ripped sex machine with an abundance of confidence? I don't know, but that is what the ad is incinuating. To say that your golf swing or your other "swing" makes you a better person/man is absurd. But that is how American's think.
Simple:
Footjoy is a golf company
Golf gloves make you better at golfing.
Compound:
I swing and you watch
Footjoy's gloves give you the power and it gives you the confidence to golf well.
Complex:
When I golf I use Footjoy products.
I think of this ad when I vomit.
Compound Complex:
I use these gloves when I golf so I do well.
These gloves have improved my confidence so when I when I golf I am much better.
Volcom Brand Jeans have road-tested denim. To be honest, I can believe this. Is it the ad brainwashing me to think this? The three page fold out on the inside of my Skateboarder magazine features a dude by the name of David Gonzalez. He knows how to shred on the skateboard. With him standing in the street, arms behind his back and AC/DC shirt on, it is evident that he likes doing his shredding in these jeans. I don't see a conspiracy behind this. Volcom has been a faithful company to both skaters and skateboarding itself. They aren't out there to target one type of crowd. The homie skaters who like their bright colors are fans of this brand just as much as the hardcore skaters. The ad tells me that these jeans are road-tested by showing Gonzalez doing a massive kickflip over a handrail down to a slope that he gains immense speed on. Being a skateboarder, I know that having jeans that will last you more than a week of skating is important. I can trust that Volcom makes quality jeans by how long they've been around and by my friends and the skaters who sponsor them. If a skateboarder buys a brand of jeans that rip instantly on them, they won't touch that label again. This ad wants to flaunt Volcom's ability to be around for so long and let the buyers know they're here to stay. A viewer can tell by Gonzalez's stance in the street as well as his insane ability on the skateboard, and for a starting skater, they're going to want this brand. I think advertisements like these appeal a lot more to the inexperienced middle school skateboarder than to the seasoned veterans. Like I said, I don't see any subliminal images or messages in this one, but i can however, see it being meant to appeal to the young-uns. By showing them the great pros that sponsor these pants, the kids will think, "If they wear 'em, the threads have gotta be awesome." I do have to say though, I would prefer an ad like this compared to some hot preps making out all over my magazine.
Simple: My dad eats hot dogs.
My dog is really mean.
Compound: Yngwie Malmsteen shreds; he knows it too.
I doubt Yoko Ono shot Lennon.
Complex: Since Courtney's been home, she's done absolutely nothing.
After I leave the hangout session, I'll go home.
Compound Complex: When Tim runs, Grandpa shouts about farm work and Mom chills.
Once Chris stops drumming, he'll clean up the basement and we will arrive.
OLSON pd6
My ad is about Kool cigarettes and how smoking the filthy cancer sticks makes you "BA" or in other words cool. The company's name is relating to the term Cool by just switching the k and the c around, But do they actually make you KOOL? Located in the ad,the phrase, "Kool gives you extra coolness." trys to promote you that smoking their product would cause you to become awesome!!!
In my ad, a man with a manly physique is pictured smoking the product while sitting on is totally cool awesome motorcycle gazing off away from you. He demonstates the cool as if you would smoke the cigarette. I think they relate this ad to bikers mostly showing that cool bikers smoke cigarettes, i mean Kool Cigarettes.Most women would most likely find him attractive with his masculine facial expression and his blonde hair, blue eye combo.The reality is though i dont think this devilish product really makes you cool but un-attractive.
S: Kool cigarettes are cool.
S: "Come up to Kool."
CX:If you smoke these cigarettes, you will become cool.
CX:Because these Kool cigarettes, i am cool.
CD:The guy smokes a cigarette and sits on his motorcycle.
CD:Smoke these cigarettes and you will be cool.
CXCD:If I were to smoke these cigarettes, the ad is saying i'd be cool and i'd be manly.
CXCD:The man is staring off into the distance and he chills on his motorcycle all while he smokes his kool cigarette.
When scanning through magazines, it isn't hard to realize what the majority of pages hold–advertisements. It isn't odd to go from article to ad to ad to ad to ad to article etc. Sadly, the advertisements dominate the actual content of the magazine. I chose my ads from Cosmopolitan magazine. Most of the advertisements in Cosmo target women in their 20's and 30's. Of these advertisements, all have women shown with passive-aggressive behavior and/or, the embracing of objects. In an Olay cosmetic ad, a woman closes her eyes and gently caresses her face, displaying her passiveness, while pastel colored bubbles around her palm and face feature her smooth skin and touch. The ad creates the desire for flawless skin like the models, and the belief that they too can acquire perfect skin by purchasing the product. The list of ads in this category from Cosmo dominates the majority. With my feminist goggles on, I find it ironic that a magazine claiming to advance “behind closed doors in the lives of average women” falls prey to gender stereotyping. In another ad I analyzed, Scarlett Johansson is modeling for Dolce & Gabbana's "The One" perfume. In the ad, she's looking off into the distance, gently resting her hand against her cheek and her index finger is placed between the edge of her lips. Johansson is barely wearing any makeup except for her vibrant red lipstick (which catches the readers eye). Her look is beautifly simple and innocent. Her almost all-natural makeup technique makes the consumer believe that they too, can be naturally irresistable with the help of Dolce & Gabbana's new scent. They can become "The One".
Simple:
-I chose my ads from Cosmopolitan magazine.
-Her look is beautifully simple and innocent.
Compound:
-Johansson is barely wearing any makeup except for her vibrant red lipstick.
Complex:
-In an Olay cosmetic ad, a woman closes her eyes and gently caresses her face, displaying her passiveness, while pastel colored bubbles around her palm and face feature her smooth skin and touch.
Compound-Complex:
-all have women shown with passive-aggressive behavior and/or, the embracing of objects
-Her almost all-natural makeup technique makes the consumer believe that they too, can be naturally irresistible with the help of Dolce & Gabbana's new scent.
Peterson, Pd. 1
Brittany Tull
[IMG]http://i45.tinypic.com/21zqd4.jpg[/IMG]
“If you hate dating HOLLYWOOD HUNKS don’t buy Energizer Advanced Lithium, because with it’s fabulous power, you’ll be able to take up to 4x more photos, striking 4x more poses, working it 4x more often and looking like a gorgeous supermodel celebrity 4x longer. So when Hollywood Hunks see you, they’ll say, “Hey there, Hot Supermodel Celebrity. want to date me?” wonderful? sure. but not if you hate dating hollywood hunks.”
We can all tell who the pink bunny is with a drum, wearing flip flops and sunglass, who just “keeps going, and going, and going,” he of course the energizer bunny. Yes he is pink in color, but not very often do you see Energizer batteries ad’s directed strictly towards women. With cool font, pink in color, no wonder it catches your eye. When you put the work hunk in big bold letters at the top of a page, its gonna catch the eye of a young teen. Im not sure what there getting at with why young girls need batteries, not much is run on batteries any more besides remotes, digital cameras, and such, but they were very persuasive towards a certain age group and type of person.
In this ad they say that if you buy these batteries they’ll give you the power to look like a “gorgeous supermodel celebrity 4x longer” but they imply that if you don’t have these batteries you are maybe incapable of this. They imply that with these batteries a Hollywood Hunk will see your “gorgeous supermodel” body in South Dakota, but only if you use there batteries in your digital camera. I know that there obviously not just thinking about South Dakota, these magazines go to other states yes. But this is completely unrealistic. They are targeting young girls, by saying that they will look better with Energizer Advanced Lithium batteries in the camera taking the snap shot. This ad gives complete false hope. I’m not saying the ladies in South Dakota aren’t beautiful and could never meet a “Hollywood Hunk” but it’s just not very realistic. I don’t see how a battery could reel in a “Hollywood Hunk.”
I’m sorry but I don’t see how a pink bunny wearing flip flops and sunglasses is ever going to introduce me to some hot hollywood movie star hunk. I don’t think i’ve ever heard of any one taking a trip to wal-mart just to get Energizer batteries, when you hear of people going to the store to get batteries I don’t think they have it down to an exact kind that they must get, there batteries, not tampons.
I chose an "Always" ad. In this ad, there is a lady with a magic wand in an all white suit, magically making an always pad appear out of a hat. Everything on the this page is white..expect for her hair. This lady’s hair is red. Coincidence?!..i think not! There’s also a reason why they used all white - to basically say "if you use always infinity, you’ll always have white clothes, and you will never leak"
I found this ad in a seventeen magazine. Obviously this product is going to try to get women/teenager's attention because it’s a feminine product, and the seventeen magazine is for girls. In the ad it says "A pad that pulls its own disappearing act? It's no illusion. It's Always Infinity. The unbelievably soft and flexible pad made with an incredible material that absorbs four times more than you may need. It’s so amazing. it makes fluid seem to POOF! Disappear. Just like magic." Apparently it "works like magic.” There are two other pictures and it says now you see it, and another one that says now you don't! This ad wants women to think that Always can prevent any and all leaks. I think they over-do it a little. This pad can't be so amazing that it makes fluid seem to POOF! I think that's how they get reader's attention, by overdoing this whole picture. What if you do leak? Is it going to disappear? Once again, this is not going to happen.
Another thing it says in this ad is to “have a happy period.” Ok, you may have “a happy period” by using Always, but I’m sure you will have just as happy of a period when using tampax pear, or even a Wal-Mart brand. All of these product are just as good as the other. In the ads, they just want to make them seem better in stupid ways by saying “This works like magic!”
Grape-nuts, take that in for a moment and see what you think of, if it's cereal than you're right on. If not, you're like most other people in the world that have never eaten this cereal. The ad is a picture of a man fishing on the ocean, which is a extremely “manly” thing to do according to this ad. The background is a purple color and the box of cereal is in the corner in white. The wording on the ad says that he is reeling in a 20 pound trout only to release it and that's why those crunchy grape-nuts came in so handy. He is in the boat arching his back with the rod coming right out of his genetalia region and he is gripping the rod with both hands as he fights this monster of a fish. At the bottom it states a website for TheGuysManual.com for three fishing tips that you should know, as I look at this through my Feminist lens I wonder why cant women fish. Why does the website have to strictly point out that it is only for men? I know a lot of women that could out fish me any day of the week and have landed bigger fish that I ever will in my lifetime. It also states that grape-nuts are the one-of-a-kind nuggets that keep you going. Is this another sexual reference that is strictly pointed towards men? Nuggets could possibly be male testicles that are suppose to be full of testosterone and will land that 20 pound fish for you. A feminist critic would be extremely angry and the site of this ad, knowing very well that possibly even they could land this fish. How mad can the feminist critics really be though? I mean there are plenty of ads that put men in the ad just as objects for the women. Granted that there are not near as many they are still out there but no matter what the critic would try and twist it to show that women are the prey or are being made to look weaker than men in the article even though the ad would not be anywhere near that fact.
S= The background is a purple color and the box of cereal is in the corner in white
CC= At the bottom it states a website for TheGuysManual.com for three fishing tips that you should know, as I look at this through my Feminist lens I wonder why cant women fish.
CD= A feminist critic would be extremely angry and the site of this ad, knowing very well that possibly even they could land this fish
CX= The ad is a picture of a man fishing on the ocean, which is a extremely “manly” thing to do according to this ad.
I chose a Bonnebell makeup ad found in the November 2005 issue of Teen People. This ad caught my eye because it is different from most because its encouraging the reader to "Be whatever you decide. It's beautiful" rather than saying that you need to be a certain way in order to be accepted. The girl in the ad has darker skin, dark hair and is very naturally beautiful. She's not wearing a lot of make up, in fact you can barely tell that she's wearing any. A small paragraph at the bottom tells you what she's wearing by the Bonnebell company from their new fall line. On the other side of the page, it says, "Fall in love with richer colors" and goes on to describe some of their new line. "Rich espresso browns. Dazzling sweet plums. warm starry nights. These are the inspiration for this season's eye colors. Colors that stay true and blend beautifully." The imagery of the words easily capture your attention, as you can imagine the beautiful colors. pictured next to the words are some of the make up itself. At the bottom of the page is the website of the product, making you want to see what else they have. While the ad is encouraging you to be whatever you decide, they really want you to decide to wear their make up, because then you'll be really beautiful. This ad fits the readers of the magazine, because they're teenage girls. Teenage girls often want to look beautiful without wearing too much make up and this ad says and shows them with the naturally beautiful model that they can look beautiful without plastering layers of make up on their face everyday. This ad tell you that if you use their make up, you will look naturally beautiful.
As we go about our everyday lives, running, walking, stretching, or even kickboxing as shown in this ad, we women are thankful for tampons. They allow us to handle a very personal part of our lives, secretly. We can go from activity to activity without having to worry about leaking. ( Simple )Playtex Sport has an ad with a woman going from kickboxing to a night out on the town. ( Compound) This shows women that they can exercise to stay healthy, while still being able to have a bit of innocent fun.
A night out on the town, in a short dress, dancing the night away; what could be more fun that? A feminist would be appalled to see a strong, independent woman, being conformed to fit society’s standards. It could be seen as sexual by the provocative dance moves the woman is doing, and by the short dress that she is wearing. Dancing is often associated with drinking, which leads to impaired thinking. One night stands are notorious for happening after having a few drinks. Society expects women to go out with their friends and have drinks on the weekend. It is all over television shows, movies and commercials, but when women go out there tends to be too much drinking. Which leads to random sex with men.
Playtex Sport is selling the idea of having fun and fitting in. They are showing every reader or Vogue that partying and kickboxing are attractive, and that their tampons will perform better with the task at hand. Their product will last longer and protect better against leakage compared to other leading brands, such as Tampax Pearl. Playtex Sport will help you kick box better, dance harder, and have more fun on a night out. It is persuading you to be care free and open minded.
The company wants women to believe that their product is the best, that their product will make them better. This way, they sell more products and change woman’s lives. Whether you’re a kick boxer or dancer, this product will help keep each woman’s secrets. A woman can take pride and power in knowing her secrets are safe with Playtex Sport.
As you look at the full two page ad of the "seductive" Pontiac G8 GT in the winter 2008 edition of the Sports Illustrated (SI) swimsuit edition, you see a beautiful black car, cromed out, sitting on a ocean beach, with the words "TOTALLY HOT AND UNDER 30 (years??)" printed in the calm ocean sky. The ad "says" the Pontiac GT G8 is a smooth, breath taking beautiful car. But at the same time, the waves crashing into the sandy beach makes one think how intense it would be to drive this luxurious car.
As you open the ad even more 8 young, sexy women are introduced to the reader. Coincidence? I think so.This explains why the words, "HOW FITTING", are shown in the middle of the whole ad. Looking back to the front of the ad you see, "TOTALLY HOT AND UNDER 30." Pontiac tries telling us with the purchase of a Pontiac G8 GT comes 8 beautiful women under 30 years old. Also, these ladies are all wearing white bikinis maybe symbolizing they go good with anything. Anything, such as a rich, insecure, bookworm, dreaming for affection. This ad may be directed to men like that. Being in a magazine that most men are quite interested in scaming, skiming for beautiful women just like those in this ad. Pontiac cleverly put sex into this ad everyway they could. The description of the car says, "It was designed to seduce. In every possible way." And goes on to say, "So yes, the G8 is truly at home within these pages." This goes back to my comment of how they purposely put this certain ad in here to show off the car and the women which are both "Totally hot and under 30."
Austin Sumner
Swenson_7
The advertisement I chose was a Revlon lipstick add in a Cosmo magazine. There is Jessica Alba lying in the background on a black leather couch, propped up with her shoulder wearing a little black dress. She has curled, wavy hair flowing down, red lips, and red fingernails. Across her chest it says “The little black dress has met its match”, “Discover Super Lustrous Lipstick. The widest range of fabulous, fashionable shades for soft, smooth, sexy lips. It’s as essential as the little black dress.” Below the text down across her stomach is a larger tub of red Revlon lipstick twisted up and out all the way. Below her arm across the side of the leather sofa there is a row of different shades of Revlon all twisted up with a gold middle and “REV” across the tube. Then, in large white capital letters on the bottom of the page it says REVLON. The add fits the readers of Cosmo because most of the women who read the magazine like fashion, celebrities and the new trends. So it fits all of those aspects; having a fashionable sexy black dress, the newest coolest lipstick, and a beautiful celebrity promote it.
The message to the consumer is if you buy this lustrous new lipstick and you have a little black dress you will be found irresistible. You will be twice as fashionable with your little black dress and the new amazing lipstick. The look on her face with the pouty, bright, red lips, and curly hair might slightly imply a sex factor to the add, a come and get me look. Plus the tight, form fitting, black silk dress grabs the attention of the reader. One could say the larger red tube of Revlon that is rolled out all the way and placed in front of her stomach/hip area is symbolic to male genitalia, implying that if you look like this and use our lipstick men will be turned on by the sight of you. Same with all the smaller tubes lined down below her arm, they are all rolled completely out with the only the word “REV” showing. Its selling the myth of the necessity of a little black dress; they are making it seem that the lipstick is as necessary as the classic little black dress is to every woman.
Simple
“She has curled, wavy hair flowing down, red lips and red fingernails.”
“Across her chest it says” the little black dress has met its match”.
I chose an advertisement for Crush by Curve, a women’s perfume. This article is out of a Cosmopolitan magazine which attracts many teen girls and women. This magazine is known for its relationship, sex, beauty, and fashion tips so many girls are looking for the perfume that will get them the hot men. The background of this advertisement is hot pink that attracts the eye as you are flipping through the pages. Across the top it says “Curve for Women” and there is a guy who is very fit with no shirt on. The guy is the typical tall, dark, and handsome guy that any girl who was looking through the magazine would stop and take a quick peek at. He has perfectly sculpted abs with the runner lines that form a “V” that makes you want to look even lower. He is wearing blue boxer shorts that are slightly pulled down on one side. The blue boxer shorts show that he is manly. He is also wearing a snorkel on his head. He is lifting up the snorkel from over his eyes and is staring straight at you. The snorkel is saying he’ll go “down under” with you. The guy also looks sweaty like he just got done going “down under” with someone. Also, around the guy on the page are the words guys, sex, and more. These words are bold, capitalized, and white so they stand out on the page. The word sex is bolder, and larger than the rest of the words on the page. This ad is suggesting that if you wear this perfume, you are guaranteed guys, sex, and more sex. Also, across the guy’s lower region, there is a white banner with bolder purple words that says “CURVE FRAGRANCE FOR WOMEN. SEE WHERE IT TAKES YOU” which is suggesting that if you wear this you will be taken somewhere with this guy. There is also a bottle of the perfume at the bottom of the page that is strategically located near the guy’s manhood. This ad is not just selling the perfume; it is also trying to sell the “effects” of the perfume. They want you to think just because you’re wearing this perfume, you will get the hot guys. This was designed with colors, words, and a guy that stands out and almost forces you read the advertisement.
Henderson_7
There she is, smiling back at you, she’s in skimpy cloths, and she’s hardly wearing a thing. The background is in a bedroom or a lush beautiful backdrop. Her hair is fluttering down her body, dangling there down toward her breasts, showing as much cleavage as possible, making the first thing you look at are her bulging breast popping out of her skin and tight lingerie. The little cloth she is wearing greatly shows the contours and curves of her sinful body, a tight fit for her tinny figure. She is undoubtedly a model, no imperfections, put in the magazine to strike you down. Love her, love the product, buy the product and love you life more.
She is intensely beautiful, almost has a blinding affect, you can’t take your eyes off her. Memorable as she may be, she is there for one reason, to sell. She stares at you and you at her, this is what the companies aim for, their goal, a deceptive goal. They dupe you into buying their product, like you were under a trance, a mindless puppet, controlled by the ads.
A combination of her perfect tan, lack of cloths, stunning lingerie, and divine perfection make her the perfect seducer, for men and women. It seduces women because they want to have the perfections of the model, to make them feel hot, luxurious, sexy and glamorous. Women believe in looking the best possible, to make all the other women stop and stare with envy. These ads seduce men in the sense that they want a woman such as the perfect model they see before them, hot, glistening with beauty, radiating perfection women.
The truth is, this isn’t on one specific ad, this could be describing almost all ads. Isn’t that a shame? This is how we advertise, sex first, because it is most appealing to both sexes. She is beautiful, I want to be beautiful. She is hot, I want my wife to be hot, then I would love her more and take her places.
There is a perfect body image for both sexes and no one can achieve it. Some have won the ‘genetic lottery’, but by the time the pictures are photo shopped they look nothing like the original. You can view every single ad and somehow incorporate sex into it. We as a nation look, love and admire sex in our ads.
The ad that I chose is a perfume called, "so...? kiss me" The background of the ad is various shades of pink. Also in the background, there is about 20 men staring to the center of the ad. In the center of the ad is a shadow of a young woman blowing a kiss. The slogan at the bottom is "Fragrance with Attitude."
This ad was in the magazine called, "Seventeen." It pertains to many of their readers, because most of their readers are young teen girls trying to act like young women. The ad is saying that this perfume not only will attract at least 20 good looking guys, but also that you will recieve a kiss from them. As we know kissing will eventually lead to sex. This magazine is telling young teen girls that having guys flaunt at you is a good thing; telling them a guy's attraction is the most important thing in life.
The ad is also showing girls what they must look like to get gorgeous guy's attentions. The shadow is of a stick thin young woman with about one inch around her waist total. She also has ridulously long legs with a short mini skirt to show them off. She has a belly shirt on as well, showing girls beening half naked is not a bad thing. The shadow also has an angelic glow around her entire body, saying you will be glowing from this perfume and that everyone will have to notice you, even if they don't want to. Lastly, the ad shows the girl as a shadow because they want to show that anyone can be that girl, including you, if you just buy the perfume.
S:This perfume is angelic.
S:The men are attracted to the beautiful woman.
CD:I keep in shape by dancing and I dance four times a week.
CD:I need to clean my room and my mom needs to pay her bills.
CX:The teenager screams at the sight of a spider, while a child goes and plays with it.
CX:Because the little girl got a new puppy, she smiled with happiness.
CD-CX:If I bought this perfume, I would be confident and I'd be sexy.
CD-CX:I know to do my homework, but when it's sunny, I go play outside.
Lexi Fontana Pd. 6
The advertisement I chose to analyze for this blog is an ad for Wet’n Wild cosmetics. It came from an issue of Seventeen. Countless, blue and purple dots make up the background of the ad. The main focus on the page is a beautiful, young woman wearing a black tank top. She has a glowing beige complexion; lustrous black hair with stunning spiral curls; and intense, impenetrable brown eyes. She is wearing shimmery, bronze eye shadow, black onyx eyeliner, and jet-black mascara. Dauntlessly and constantly, she stares at you from the page. The woman is confident because she wears Wet’n Wild makeup. The bottom right corner of the page reads, “face it, nothing is more beautiful than confidence. Ultimate Sheer Tinted Moisturizer & MegaGlo Illuminating Powder make sure you have the confidence to discover your wild side.” The brand name is written in large letters at the top of the page, under that is the slogan which commands, “discover your wild side.”
The purple and blue coloration in the background have hidden meanings. Purple is associated with royalty, wisdom, dignity, independence, creativity, mystery, and magic. The color blue symbolizes trust, loyalty, wisdom, confidence, and intelligence. Power, elegance, and mystery are the hidden characteristics the black tank top symbolizes. All of these are qualities that women strive to possess.
The woman on the page is seen as bold and beautiful. Her eyes flaunt the confidence that the makeup gives her. But if it were not for the makeup, would she still be confident? Ads containing women who are “perfect,” or rather, enhanced by the use of computers, are part of the reason why women of all ages believe they need to constantly look amazing and do, or use, whatever they can to get “the look.” When you think of the word makeup you think cosmetics, right? Take it farther than just that. Is it makeup or made-up? The first version of the word is when you use eyeliner, foundation, blush, mascara, etc., but the second version means concocted or falsely fabricated. Women, myself included, use makeup to enhance our appearances to look like the models in magazines and ads. We may not consciously try to do this, but it is certainly what we do. Ads influence women by making them believe they should look the same way models do. We need to create new attitudes by teaching young women to accept their appearance and appreciate their uniqueness.
Simple: 1)I chose an advertisement for makeup. 2)The brand of makeup is Wet'n Wild.
Compound: 1)I use makeup, but I do not use this brand of makeup. 2)The woman in the advertisement is pretty, but I think she is wearing too much eye makeup.
Complex: 1)If you use this makeup, you will be confident. 2)The woman is dauntless because she is wearing the makeup.
Compound Complex: 1)Although I do not like the idea of women trying to look like models, I like makeup and use it. 2)Since the makeup gave her confidence, her stare is fierce but not too intense.
Shannon Minihan
In a specific American Eagle Advertisement found in the April 2005 issue of Seventeen magazine the over all image says ‘Buy this, look cute be happy, and live life to the fullest.’ Clothes can turn your life into an exciting carefree adventure . . . right? Not so much.
Other than selling the clothes, this advertisement is trying to sell the consumer a dream of the blissful happy life that all teens desire. The advertisement looks up on a beautiful teenage girl riding a bike with two cute teenage boys on either side of her. Having the feeling of looking up at some people through an ad somewhat breaks down your self esteem and automatically puts into your mind that they are better than you . . . because of their clothing. They all are exceptionally excited to be riding their cool old school bikes in this imaginary paradise place (complete with palm trees) while wearing American Eagle clothes; so excited in fact that one of the boys is popping a wheelie with an ecstatic grin on his face (wouldn’t doubt it if he is showing off for the girl).
The intense colors grab your attention and the teenagers elated smiles tug at your emotions. Advertisers attempt to grab your attention and then grab your emotions. Once they grab your emotions they get you to care about what the ad is about and possibly, get you to care about their product. Many advertisers use sex appeal to do this. Shockingly, the American Eagle ads are clear of any excessive cleavage and/or booty shorts that are small enough to be belts.
Another way American Eagle used bright colors to get your attention is in their catchy simple short slogan “Live Your Life.” Printed in large capitalized yellow bold type right across the ad, the text stands out but doesn’t overtake. The txt also utilizes the American Eagle trademark as the “I” in “Live.” This is a subconscious way of saying ‘Live Your Life’ with American Eagle in it. The general audience of the Seventeen magazines are the teenage middle class Americans. This audience is tremendously impressionable and leans more towards the preppy type teenage girls. If a teenager leaning more towards the gothic style saw this advertisement it would have NO appeal to them by any means.
Simple-
Ian rides his long board to school.
I am in need of a back massage.
Compound-
I wanted to swim and Erika wanted to sleep.
Fredrico the Great likes to climb mountains and his wife likes to swim in the ocean.
Complex-
While I waited for my score to be tallied, I put my sweat pants back on.
We went to Cold Stone after watching Transformers Revenge of the fallen.
Compound-Complex-
Kylie Mishay accepted her medal and she smiled delightfully on the podium because she won first place.
After Wendy left, she realized that she forgot to start the dishwasher, so she started it when she returned home.
My ad is a Calvin Klein ad. It shows a man standing with his shirt off and with a six pack and having a gorgeous Latino womean standing there straddling his back. The background is bright but uneventful to emphasize the two celebrities standing there half naked. The ad stars Eva Mendez and Jamie Dornan, and once you see them you want to want the product. It depicts these two extremely sexy people having a passionate embrace after a insinuated activity that has caused them to sweet profusely. Eva is completely nude, showing all and showing the buyer just how sexy the result can be. Klein is trying to sell a false hape and a false dream with this ad. They are trying to say that if you buy "Body" that you'll automatically get super sexy and have even the most gorgeous of women fall for you and give all they have to you.
advertisement I chose came from the December 2009 issue of Cosmopolitan Magazine. The advertised cologne 'stetson' however is less than the main focus. Actually, if it was not clearly stated that the ad was for the cologne, you would never have guessed its meaning. The ad itself, a handsome, attractive man 'Tom Brady' is wearing an animal skin jacket with slightly messy hair, a seductive stare and a slight sexy stubble of facial hair. Although the main focus of the picture, Tom Brady is also accompanied by a female, though hardly in the picture at all, what you see is beauty and is leaning against Tom and wearing a cowboy hat as if to show that she needs the man, and if you wear this cologne, you will get the girl. The cowboy hat adds some country western flair to the image, also it may have underlying sexual references. The man being the focal point of the image, alludes to the fact that he is using the female as an accessory, or a toy, or something to accentuate him and his handsome-ness. The ad also has written 'starring tom brady' this could convince the reader/viewer that if they buy and use this product that they will be more like Tom Brady and get more attention from girls. The background is a blurred view of trees, showing untamed wild adventure. The cologne bottle placement in the ad is also strategically placed by designers. The woman leaning against the man, is looking downward, toward the man but yet at the same time drawing the viewer's eye to the bottle of cologne.
The basis of this ad is to grab the attention, consume and captivate it. The reader sees the attractive, appealing, beautiful, and 'ideal' people in the ads and wish they could be like them, they become upset, realizing that they are not, feel horrible about themselves, and in turn get sucked into buying the product promising to make them better. This however, is a very vicious approach to advertising, because knowingly and/or unknowingly, the designers use/create unrealistic looking people, and call them 'ideal' then people strive for what they cannot achieve, thus adding to the epidemic of depression, self hate, negative body image, eating disorders, and self destructive behaviors among regular ad viewers. I think that ads should portray all people as real or at least what is attainable, nothing impossible, that is just a set up to failure and easy marketing at the expense of the people.
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katelyn christensen pd 6
I choose a truck ad. Its a big F-250 Ford. It has and extra object on it and it's there to help you get in and out of your truck bed. It is added on the tailgate and once you open the truck bed there is a little handle you pull up to help ((you get)simple) in it pops up and the off the bottom of the tail gate there is additionl two steps that pop down. for older men or even little kids to get up into the truck bed. Poeple hate you have to jump up and into the bed so this could be handie to many people in the world. And in my eyes ford trucks are very sweet trucks. They are the first of tucks that i have to seen to add a pair of steps and a handle to help get into the truck. These steps could also help keep your truck from getting scratched by your pets. The steps will make it so the dog or animal doesnt have to jump up into your truck bed.
My ad has a woman wearing a white dress jacket and a greenish tie, she's advertising a tequila named Patron. Now to me she looks like she had one wild night with a guy and she is now wearing his jacket and tie.(compound) This ad tells me that she drank the tequila and next thing she knows is that she's wearing this guys jacket and tie. She is also wearing no bra or shirt underneith the jacket so you can just about she her chest. This tequila ad makes it seem that if you drink the tequila you're going to end up having one crazy night and possibly in another persons clothes. The ad could be selling you the idea of being able to have intercourse if you and another person were to consume this tequila together, am i wrong?(complex) I don't know about you but i know that a good lump some of people would go out and purchase this tequila and attempt to get in bed with someone, that's how a lot of people in americas society act today.(compound complex) All they have on their mind is sex.(simple) I am willing to bet that a lot of people took a second look at this ad to just look at the babe in it and go, dang! That's what i did at first than i really looked into it.
My ad has a woman wearing a white dress jacket and a greenish tie, she's advertising a tequila named Patron. Now to me she looks like she had one wild night with a guy and she is now wearing his jacket and tie.(compound) This ad tells me that she drank the tequila and next thing she knows is that she's wearing this guys jacket and tie. She is also wearing no bra or shirt underneith the jacket so you can just about she her chest. This tequila ad makes it seem that if you drink the tequila you're going to end up having one crazy night and possibly in another persons clothes. The ad could be selling you the idea of being able to have intercourse if you and another person were to consume this tequila together, am i wrong?(complex) I don't know about you but i know that a good lump some of people would go out and purchase this tequila and attempt to get in bed with someone, that's how a lot of people in americas society act today.(compound complex) All they have on their mind is sex.(simple) I am willing to bet that a lot of people took a second look at this ad to just look at the babe in it and go, dang! That's what i did at first than i really looked into it.
Chris Kujawa My add is on a video game called borderlands. It has a raider (at least that is what they call them in the game) with his fingers up to his head shaped like a gun. A huge eye opener to this is on the other side of his head it has almost like a blood splatter showing a scene from the game itself. This ad depicts a post apocalyptic world with imagination that just makes you want to play it. "Borderlands is going to absolutely knock you on your ass", a quote written right on the ad, everything you could want and better. It also says it has bazillions of guns which can really make people wonder what that actually means, enemy torching revolvers, rocket-launching shotguns.. ha sold.. Its also got a mature rating which i think subconsciously quite a few kids like to purchase games like that to see why, how bloody, goury, violent, sexual, how much swearing, everything that is supposed to be bad. Also they have is rated as an RPS (role-playing shooter) which makes anyone that plays RPG's and/or FPS's how they combined the two, did they do a good job/bad job. All in all there will be a lot i can write about and it will be very interesting and it will enlighten all who read it.
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