What is your thesis statement? Is it arguable? Could there be a counterpoint? Is it clear and direct? Is it a statement and not a question? Is it your most profound declaration? A good example: Advertisements like Old Spice's "Get noticed" body spray make men think they can/will be irresistible to women; this creation of false bravado leads to objectification of women and, moreover, distorted notions of what healthy relationships should be.
WHAT TECHNIQUES ARE BEING USED DURING THE SUPER BOWL? ARE THESE ADS EFFECTIVE? (ADVERTISERS SPENT $2.7 MILLION TO GET 30 SECONDS OF TIME DURING THE COMMERCIAL BREAKS!) THESE ADS PROVED EFFECTIVE FOR GODADDY.COM, WHICH SAW A MAJOR BOOM AFTER THEIR PROVOCATIVE SUPER BOWL ADS AIRED WHILE MILLIONS WATCHED.
