Click on a few of the sites under "Advertisement Analysis Links" on the right hand column of this class blog. Select two that are particularly enlightening and interesting. To earn points, type 300+ words describing and summarizing what you found. Also, discuss how and why these two links are enlightening and interesting--especially to your paper and your group's work.
Furthermore, search for links like these and post one web address for us to follow and be enlightened. What about this link that you found is enlightening and/or interesting?
103 comments:
When looking through the Advertisement Analysis Links, one that I found particularly interesting was the website on Images of Girls and Women as Portrayed in the Media. In this website, it opens your mind asking: “What makes a woman beautiful?” and “How does advertising shape these images?” This website helps in opening and looking at ads by making us see different things in the ad by breaking it down piece by piece. I think this website could definitely help our group and my ad that I’m writing my paper on. We’re doing our group presentation on Shampoo and most of the magazine ads we picked are of shampoo with certain types of woman on there. We need to analyze why the magazine chose these women and what makes them the way they are needed for the image. Another website that I found that was very interesting was the website on Popular Culture in America. This website talks about ways of special attention to questions of desire. When People make magazines or commercials, they are going to look at what attracts Americans most in order to make them. They figure out what creates pleasure, disgust, satisfaction, and fear to make the magazine or commercial better. The website also has different readings that our group could benefit from or read from to make our project better. A website that I found that was interesting was www.beinggirl.com it has girly colors that attract young teens and has different fun things like quizzes and polls to take. This website could benefit my paper into making it better because it’s about tampons and so is the website and it also has questions from teens about their time of the month and how they can feel better about themselves and be the best they can be. It also can benefit our group because it has a section called hair tips which is all about herbal essences and that’s what our group is doing.
One the first site I chose, Sex in Advertising, the first thing it did was as a question about sex. How does the simple word “sex” get a persons attention. Because we are naturally curious about sex. This is why advertisers use sexual references or sexual pictures in their ads. A person’s attention will be drawn to what is being played or seen because of their curious nature. Although sex is not the only thing advertisers do to get our attention to sell us products, it is a very huge part of advertising. Everyone is curious about sex and what it has to offer, and how it makes us feel. The website also asked to ask students how to define sex in three ways: biologically, emotionally, and spiritually. Biologically sex is a mechanism to reproduce. Emotionally sex is a way to bond to another person. Spiritually sex is an eternal connection between two people. The site asks to look at the roles of each individual in the ad, whether their dominant or overpowered or innocent. On the second site, Media Propaganda, they want a project done that is similar to the one we are currently working on. The major difference though is that they want to be told the problems with the ad, not just analyze what is going on and being done. It also asks to take notes on how it tells lies. Advertising uses a lot of lies to get a person to buy their product or service. If a person will believe the lies they are being told then they will most likely buy the product or service. The site asks to explain why a certain company or brand would want to expose problems with products. It is because they want to make their product to look better, also, a person should be able to know what risks they are taking when using a product or service.
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The first link I chose was Pop Culture: Sports. I chose this link because, browsing through the list, it had the word sports in it, which is going to be appealing to most any guy that is looking through that list. Once I clicked the website, the first thing that popped out at me was all of the read in the Nike ad against the white background. The red really sticks out, and red is the most eye-catching color. After examining the Nike ad, the red swoosh points upward, which leads your eye to the top of the page to the blue border going around the top of the website and along the left margin. Directly above the Nike ad is the menu tabs that you can click to take you to different parts of the website: Home, American Studies, and Contact Us. Follow the blue border left you see the title of the website, and then going down you have a list of every topic in the ad: Forms, Issues, Analysis, and Resources, with sub-topics under each major listing. The second link I chose was Gender Objectification: Harmful? The opening page of this website is actually very boring; it is just a list of different topics of interest that you can click on to find more information about. As you scroll down, there is a list of all of the topics listed above, with a few long paragraphs describing what each topic is about. The thing that really stood out in this website was the blue banner about halfway down the page depicting the website and a few people in distorted pictures. A website that I found that is very interesting to me is this one: http://www.aber.ac.uk/media/Modules/MAinTV/analad.html. This website has a red background with what looks like a notebook which relates to students, keeping their attention. There is a list of everything in the website in bright yellow lettering, which stands out very much against the red background. This website is very enlightening and will help me write my paper because it asks more of the same types of questions given to us on the blue piece of paper such as: What is being advertised, Where and When did the ad appear, Why does it appear there, and What key inferences must the viewers/readers/listeners make to make sense of the ad? These questions provide filler for the paper and allows a student to go a little more in depth on some important topics in their paper.
The first website I chose to look at was the Sex in Advertising Lesson. This link had a lot of useful facts that can be related to my ad analysis paper. Considering my ad has “sex” written all over it, this website helps me look at things in a different way. The experiment was to show a group of student’s different words/phrases and see what they say when they first see that word or phrase. One of the words was “sex” and they wanted to know why that word gets your attention. They said that it is human nature to be curious about sex. Advertisers know that if they put sexual references in an ad, that people will most likely stop and look at it when flipping through a magazine because they are curious about it. This site also looks into why women tend to be sexualized more often than men in ads. The site brought up an interesting point, that a man's hand placed on a woman's shoulder might not be sexual, but it may indicate dominance and control. This just makes you think harder when looking at your ads. The second site I found interesting was the Gender Objectification site. This ad brings up a very interesting fact that companies treat people like fools by turning products into sex. They make women look like they are less-than-human-objects, humiliated and subjects of violence. They dehumanize people in their ads. This website has a lot of really good links that can help write your paper. It breaks things down so if you are looking for what it might mean if the people in your ad are gazing off into the distance, it will tell you what that means. A website that I found is http://www.kon.org/urc/v5/greening.html it talks about Objectification and Dismemberment of Women in the Media
I read the article from the 'Masculinity and Advertising'. This article "enlightened" me by showing me how other people too have annalized that advertisements tend to make the men in them more macho while they make the women look all delicate and weak. (some of them) Some advertisements have created the image that all women 'should be' thin, slender, and gorgeous while at the same time being weak, dependable on men, and vulnerable. Men in some advertisements, have been made to appear strong, macho, and the center of attention. Along with these views, most of these same advertisements have really "sexually objectified women and their bodies" and "are objectifying men in the same way". For 'decades' women have gone on diets to become the thin and gorgeous people they have seen in advertisements, while over that time men have been gaining a similar "anxiety and personal insecurity". Supposedly, according to advertisements, men are suppose to have amazing muscular'ed male bodies, which puts men in the same 'boat' as women. This is interesting, because it is thought to women that men didn't ever have those kinds of insecurities and that they were tough guys that could never be hurt in that way. But in reality, they can be hurt that way.
The second one I chose was the MSNBC: Gender-Bending. In this article it talks about a guy who sometimes feels like he is a guy so he dresses up like one, and sometimes feels like a girl, so he dresses up in a more feminine way. He likes the freedom of being what ever gender he wants to be from day to day. This is what is apparently called "gender bending". It is thought that this behavior is caught on by seeing the media and advertisements and commercials and somehow makes some people want to be another gender? Anyways, this was enlightening just because it is a strange thought to think that someone wants to be another gender so much that they go to the extents of trying to look like the other gender.
A website that you could go to to read up on how some advertisements are very sexist, go to :
http://www.medialit.org/reading_room/article41.html
I thought that this was interesting, because it talked about some of the details on how advertisements are sexist. For instance, this article goes on to talk about how women are sometimes seen just for their bodies and not for who they are... kind of like 'who cares about who they are? they have a nice body so nothing else matters'-type thing. All in all, a good article.
When I looked at the Ad Analysis Links, I found the What's Wrong with Stereotypes? PowerPoint interesting. Stereotyping might have been useful in the past but when they stated to get just plain nasty, they should’ve been stopped. But we still use them today. Rich people are snobby and stuck up, poor people are dirty, blondes are dumb bimbos, brunettes are brain surgeons, Caucasians are crimeless peoples, African-Americans are bad guys and Mexicans are in gangs. No matter what happens, we’ll always use stereotypes and they sure as hell aren’t good.
The way you dress signifies what you are, whether you are a tramp who shoes off her cleavage, legs, or both, or a virgin that wears clothes that go up to her neck and down to her toes. Those two stereotypes are totally untrue.
Not everyone in any individual group is the same. Not all blondes are dumb, not all brunettes are smart, not all Caucasians are law-abiding citizens, not all African-American citizens are murderers, etc. My point is, just because we look a certain way, doesn’t mean we act at all alike.
There is no such thing as the perfect family, house, person, anything. No matter what decade you’re living in.
“I don’t have any explanation for stereotyping other that it’s easy…it’s sign language. It saves the writer the ultimate discomfort of having to think.”- Harvey Bennett, Producer, The Bionic Woman and Six Million Dollar Man.
Stereotypes are cruel and incorrect, they shouldn’t be used. But you can’t change the human races’ minds’ natural way of thinking things.
The second Ad Analysis Link I chose was the Sex in Advertising lesson. It goes into details about why sex is used to sell, how it sells, and how it’s used in everyday life. Sex is something that has been taught to us since an early age, we might not have known it, but it was.
Sex has sold us just about everything we’ve every bought, or our parent’s bought for us.
In the advertisement that I picked made by Downy, there is a woman in the front of the page, and the man behind her kissing her neck. Analyzing all of the other hidden messages in the ad, it is very obvious that the company wants this to appeal to women, probably middle aged women who are mothers and maybe “bored” with their lives. While writing my paper, I am going to highlight and stress the idea that the Downy cooperation is possibly being sexist and stereotypical, using the idea that the mother or the woman in the family always do the laundry, and keep up the house. I can probably go further with this because she looks as if she is being attacked by this man behind her, like he has total control and no matter what he will reach his ultimate goal.
Because I am using this idea as one of the themes in my paper, I looked up a college professor who teaches a Gender Race and Class in Popular Culture class. The professor’s name is Kay Armatage. In one her lectures (which are all on power points), she mentions stereotypes and how we perceive them. Usually, people in America see a stereotype as something that can’t or will not change, such as women doing the laundry or keeping up the house, however that is very untrue. There is more and more men in America that are taking over this role, and some people will not get over the fact that not all women “belong in the kitchen.” Dr. Armatage also mentions that a stereotype is usually a very oversimplified idea of characteristics, such as a woman just does the laundry, which Downy implies with their ad, not the fact that they can be very smart, and hold a job maybe more important than her male significant other. Not only does Dr. Armatage talk about stereotypes in her lectures but also the media and how they utilize women much more than men. This is not just a recent trend, but has been used for many years? Why? Even in products made especially for women use women to advertise. Dr. Armatage mentions that it’s the psychological effect that women have on people. Not just the product, but the look, you can look like or have this woman if you purchase this product. It is absolutely ridiculous. I see the media as being sexist in this aspect.
Another website I found aimed at the effects of advertising on women was rather interesting. This website focused on some astonishing statistics with some studies done by very smart professors in America. The website mentions that because women are used as accessories, many young girls feel subservient to men. Along with this theme of the women serving the men, the website mentions that women in the in the 70’s were in advertisements 21% of the time, and in a study conducted in the late 90’s this number has jumped to over 40% of the time, while men are still ahead in this statistic, they utilize women in a different way and look that makes them seem more needy or use qualities and things that portray them as less than men. There are many more interesting things in this article. If you want to check it out the website is http://www.albany.edu/~aw5959/ .
The first website I found rather interesting was this http://www.genderads.com/Gender_Ads.com.html .It lets you click on what you want to specifically know about women in advertisements. From strippers to The masculine ones. It gives you very good details on what too look for when reading into advertisements. I will use this for help on my advertisement for sure. This website also gives you the men, kids and also couples in advertisements, I think this website is a good place for people to look at so they know how to interpret ads. The second website I found enlightening was the Sex in Advertising in my ad there is a guy laying on a bed off in the background looking up at his girl possibly is wife or maybe his girlfriend. He has the look that he wants her because she looks so good in her jeans that she can finally wear again since she is using the Nivea my Silhouette gel cream. This website talks about how sex gets peoples attentions and how “sex sells” which I know is very true. This website I found is help not on giving information on my specific topic but on giving information on all advertisement in general in tells you all the little secrets advertisement companies use to try to make and ad stand out and attract the potential consumer. http://www.advertisingsecretsuncovered.com/ . This shows how they capitalize certain letters and bold others and underlines the next, to grab your attention before they try to sell you there product. All of these websites will help me and more then one way in completing my final ad analysis paper over Nivea My silhouette Gel Cream. And I’m sure this blog will help many other students and ill use website other people have found to help make my paper the best it can be.
Megan Bly
Period 7
The first link I chose to visit was titled “No Homer Simpson?” The article, written in February of 2008, explains that Mumbai University in Maharashtra India has a new syllabus for their English department that many people disagree with. Without consideration from staff or students, the board of studies took out two papers- ‘Popular Culture’ and ‘Film and Literature’- from the final year BA English syllabus. As a result of the change, many second year BA students are reconsidering taking English as their final year major. Several current students had commented on the change, saying that they may opt out of the newly changed course, and take another class. A previous student, Nessie Mathew told the press that “it’s a shame this paper will be dropped. These two papers are the only papers in the final year of BA English that are practical and contemporary. Students shouldn’t lose out on that.” At the end of the article, the author states that many students will now take up subjects other than English as it now seems “dry”, “dumbed-down” and “laughable”. “Ambiguous replies form the Board, coupled with the confirmation from the watered-down new syllabus have led to the death of two popular papers. In an age where English departments are fighting to keep numbers up, enrolment may now take a beating”.
I think this article was interesting because it shows how valued this topic is. Students like working with realistic topics and learning things about life as it is now. Because the two papers were taken out of the syllabus, students no longer wanted to take the English course, which shows that it was a popular and well liked topic.
The second link I chose to visit was titled “Sex in Advertising”. This link takes you to a website that gives you instructions on how to teach a class how sex is used in advertising. The website has links to a handout for students and several links to ads that use sex to sell their product. The website has an outline of the lecture you can present to the students and also has an activity for students to do. It teaches the meaning of sex, how it is used in advertisements and how you can breakdown the meanings of the ads. This article was interesting and useful for the papers we are writing because a lot of ads use sex to sell their products and this website helps you learn how to breakdown the ad so you can analyze as much of it as you can.
masculinity. what is it? what role do women play in it? also what does the masculine man look like? well in university of north texas professor steve craig says, women play a eager role in ads, eager for men that is. but men also play a huge role, which is that of a virile, slim, muscular, and usually white role. this makes the women in the ad more attracted to them and want to be with them because they have a product that this ad is showing and it means they are a man. in our society today most women are sex symbols and are completely unrealistic. they are always impossibly skinny girls with gorgeous features which the average person is not or does not so it just shows that by having this product you will be more of a man and more people will like you, which is untrue, if things you have make people like you then they are not desirable people anyway so just stay away from them. but still, in most ads, like smoking for example, there are men shown smoking because women are more susceptible to find it gross but it makes men more manly so they are more attractive, even though smoking makes your teeth yellow and your breath stink which is not attractive at all.
Trase
Women and specific domestic roles have been solidified in our culture, especially in advertising. They are portrayed as domestic providers that are dependent on men and, most commonly, sex objects. They can also be shown as masculine or power hungry. Maybe this is an over-reaction to trying to sway away from only being the one who cares for children, cleans the house, or shops for groceries.
A study done on gender discrimination shows that offensive ads have declined, but women are still being viewed as domestic rulers. It is not only the women that suffer although. Men too have pressure to mold him into a "good-provider". They too have the stress of proving themselves to be a manly man. So does one suffer more than the other? Clearly women have had more struggles than men; but it’s important to note that we are not the only ones battling for self acceptance.
The human body has always been portrayed as a work of art. Sculptures and paintings by famous artists has always been respected; is this why people today are so accepting of sex and the human body in advertising? It’s clever and catchy that’s why the human body, especially god and goddess like physiques, show up everywhere. I feel though advertisers are abusing the beauty of women bodies. About 400 years ago a woman’s body was considered a temple, something to respect. Yet today women everywhere starve their bodies; making the motto ‘’beauty is pain’’ real. Advertisers have dehumanized the body through advertisement, it is no longer art. The main question is how do we turn it around? A question that will go on unanswered because fashions blinding show lights will take the spotlight for generations to come. Unless we all become a little less selfish, humanized instead of dehumanized, and realize that there are more important aspects of our lives than looking better than the person sitting next to you.
The first link that caught my attention was, “Sex in Advertising”. This link attracted my attention first because my paper is based on how sex in advertising is affecting America and the world in general. One of the first questions that they ask, is why does a simple word like sex able to get everyone’s attention? It grabs everyone’s attention because it is in our human nature to be curious about sex. Everyone knows this, including the advertisers. They know it so they are going to use it to their advantage in their advertising. Advertisers know that the more sexual their advertisements are the more people they will get to look at their advertisements. Sex sells. But what does sex really mean? You can define sex in three different categories: biological, emotional, and spiritual. Biologically sex is a mechanism to reproduce. Emotionally sex is a way to bond to another person. Spiritually sex is an eternal connection between two people. This article wants us to look at all the individuals involved in the advertisement. They want us to ask ourselves who is more dominate and why?
The second link that I picked was, “Gender Objectification: Harmful?” I chose this link because my paper involves the roles of men and women in ads. This site wants us to look at who is the dominant role in advertisements. Are men or women? They want us to think about why that certain person is more dominate than the other. This site helps me look at everything different when it comes to analyzing why things are a certain way in an ad. This site helps me see with all my different kinds of lenses, (Feminist, Marxist, Freudian). Using all these lenses I can see ads from all sorts of angles.
When looking at the advertisement analysis links i found it interesting that in most commercials towards men where aired during sports. And, feather more that most of the women in the ads where thin and sort of a prize to strive for. The men are espoused to go towards them and depending on the ad lust for them or just want them as a prize. And well looking a the women ads they have men who are in shape buff and are what women find sexy shirt off and have a six pack(most are air bushed). Its funny that people will look at that and say that's sexy and i want that with out even getting to know them. People who just go for looks are going to sourly mislead by people. Looks are not every thing they have a factor but not everything. I also find it funny looking a cologne ads that some of the time that the guy in the ad has his shirt off and making people think because you use this you will get ripped and have a six pack.
I find it interesting that are ads have not really changed all that much in the fact that almost all ads that you study have a sex in them. I mean look at Wonderbra its taken Wonder bread and made it into something that people look at and say wow that must be wonderful because its has the word wonder right in the name itself. Our ads have not really changed in the last 10 years the way i look at them however has. I wonder if they were to ban the ad companies from using this close to porn in there ads what would happen. Would they make there ads with some of the same sexual innuendos or, would they make them with more simple ideas just put the product on the on a blank background and call it good or would they go further with a saying that has sexual references still.
I find it interesting that so many companies use sex to sell stuff. I found on this web page http://creativebits.org/inspiration/does_sex_advertising_sell that so many of them may abuse it. It come to the point in Europe that they use nudity to help sell stuff for them. Or, they try to use it to sell something that doesn't have anything to do with what they have in there ad. Its so bad i hope the U.S. doesn't not go that far because once we do there will be no going back to the way things used to be with just sexual innuendos and all that. We need to at least stick with the people still having clothes on if not that many.
The first site that I analyzed was http://www.media-awareness.ca/english/issues/stereotyping/men_and_masculinity/masculinity_advertising.cfm. On this site they talk about when advertisements that are directed to male viewers are usually on during sports events. Usually men are the ones in the commercials and ads. Women usually don't appear in the commercials. But when they are, they are shown to the viewers in stereotypical ways. A North Texas professor Steve Craig thinks that the women are usually presented in the ads as "rewards" for the men if they use the product being promoted. Susan Bordo of the University of Kentucky states that the men are portrayed as muscular and powerful in the ads. Over the years critics have found out that women are usually sexually objectified towards males. But they are finding out that men are also sexually objectified towards female readers and viewers. The University of Wisconsin did a study in 2002 about how men react to such images portrayed in ads. These muscular men in the ads give men similar anxieties and insecurities that women feel when they see beautiful women in ads. This website is interesting because it shows how the world of advertising is evolving towards objectifying men and women negativeley instead of just women.
The second site that I'm breaking down is http://www.media-awareness.ca/english/resources/educational/lessons/secondary/ethics/sex_in_advertising.cfm. This site talks about how the simple word "sex" gets so much attention in advertising. This site explains the positive views and the negative views of sex. According to the site, sex can mean many different things. It can be biological, emotional, physical, or spiritual. From a biological view, sex is a reproductive mechanism. Sex is also a basic biological drive that exists in all species that is hormonally controlled. Sex is emotional because it represents a bond between two people. It's an expression of feelings for eachother like love, trust, and care. Sex is spiritual because it's an expression of inner human spiritual life. But those are the positive views of sex. The negatives are what advertisement companies tend to focus on more. In ads, men are usually portrayed as the ones dominating the females and having the power. Women are shown to be dependent, weak, and "easy". Traditionally, the women are the ones who are objectified to negativity. But in recent years, however, men have been portrayed in a similar matter. This site is enlightening because it shows how sex is portrayed to the various ages of the public, open for any wandering eye to see. It explains the positives and negatives of sex and how advertisements use it to promote their products.
The first website I choose to analyze is Images of Girls and Women
as Portrayed in the Media. This website really opens your eyes to how the media portrays the “ideal” body image instead of a healthy body image. A lot of ads use super skinny models or actress to advertise the product instead of using average models that normal people can relate to. Another interesting point this website made was that a lot of ads for weight loss products advertise to get you to look better instead of telling you to exercise to get healthy which is the real reason people should exercise. Our society has become obsessed with the way people look and how much they weigh. This website related to our group project because we did celebrities and perfume. A lot of the celebrities in the ads were tall and skinny. A lot of them also had an unhealthy weight for their height. Also a lot of celebrities used in advertising have had a history of an eating disorder. The second website I choose to analyze was Sex in Advertising. One thing I found interesting that this website pointed out is how we usually see woman having sex appeal, but companies are starting to use men as well to get the sex appeal across. This website also pointed out how a simple act might not be sexual in an ad, but it might show who has dominance and control. I also found it interesting how this website took one word SEX and changed it to fit a lot of different meanings and how they relate to advertising. This website related to our group presentation and my individual analysis because many of the ads we looked at had the model or models wearing very little or no clothing. Also many of the ads we looked at had the woman using sex appeal, but we did find that a few of the perfume ads did use a man in them, but they also usually had a woman in them and they were advertising for perfume and cologne. I found this link http://www.worldpaidshop.com/advertising/12040.php interesting because it shows another side to sex sells. It shows how if a company goes to far using sex appeal their company could be boycotted or even taken up by the state Senate. This website also showed how sex appeal sells, but only to a point.
The first ad that I chose was the website Images of Girls and Women as Portrayed in the Media. While looking at this website I saw some things that caught my eye, “What makes a woman beautiful?” How does advertising shape these images?” This advertisement makes you open your eyes and see what is out there and making it easier for you to read and understand. I think this ad could help our group in the scene that it is dealing with the size and by what makes a woman beautiful. It relates to the Victorias Secrete models and how the requirements are degrading. So this shows that you don’t have to be 110 pounds like the models to just to get attention. Another ad that caught my attention was “Sex in Advertising.” The word “sex” gets a lot of peoples attention and they always want to seek to see what that certain ad is about or anything else that has “sex” in the title. This is because mostly all ages are curious about sex no matte what age you are. Your attention goes to what is being played or what you are seeing about sex. I think sex advertisements are a huge part of our society along with other important ads. People especially teenagers are curious about sex and what it has to offer, such has how it makes you feel, and what will happen if you do have sex. Advertisers know that if they put sexual references in ads that it will grab peoples attention because they want to see what the ad all contains since they are curious about sex. In this ad students had to define sex in three words. Students responses were dealing with: biologically, emotionally, and spiritually. Biologically sex is a mechanism to have your body reproduce. Emotionally sex is a bond between two individuals, expression of profound emotional feelings, also physical manifestation of emotions of love, trust, and caring. The over look on spiritual is that sex is an expression of inner human spiritual life. It is also an ethereal, unearthly connection between the two individuals. Sex isn’t always positive like most peoples minds think it also has its negative side like everything else. When sexuality is used in advertising, certain values and attitudes towards sex are being “sold” to consumers along with the products. Personally I don’t think people should just go out and have sex because everyone else is having sex. Just because you haven’t had sex doesn’t mean your not popular it is just saying that you are waiting for that special someone. I thought these ads were very interesting in the fact due to how woman should feel about themselves and how sex seems to seek anyones attention especially if a title has sexual references to it because advertisers know that people will stop and read the ad before they keep flipping through pages to read other things.
The first website I looked at was Sex in Advertising. I thought this website was interesting because I never really thought the word “sex” had different meanings. Everyone has a different meaning to sex. People see sex in different ways. In ads guys and girls are portrayed WAY differently. Women in ads are more sexualized than those of men. In advertisement sex sells. Women wear less clothes and are objects to just to get guys attention and make other woman want the product. As the years progress we see young men portrayed in a more sexual way then in the past. More and more guys are posing with no shirts on. (Yum!!) Guys with amazing abs can grab any young girls attention instantly. That is exactly why companies do that too. They grab your attention with their sex related ads. This makes the reader stop and look at the ad. Then after looking at the ad they see what product it is trying to see. That picture then stays in there head and next time they see that product in the stores they buy it because subconsciously they want it because of that one sex related ad they saw.
The other website I found interesting is Images of Girls and Women as portrayed in the media. This would be a fun project to do. This project would open the eyes to many people. It wants you to think of what you think beautiful is. What does make a woman beautiful? In this project your suppose to look beyond yourself and your eyes. The media is trying to tell most woman they aren’t skinny enough or perfect enough. Advertisement and media shape this world. Most “beautiful” women have to pay to attain herself, mostly in harmful ways. This project makes you break down ads. They want you to open your eyes and see the real beauty in a woman, not just her physical beauty. Beauty comes from the heart. A woman could be physically beautiful but have an ugly inside. In fact that’s how it usually is. The other woman who aren’t physically beautiful have inner beauty. Inner beauty should be what counts not outer beauty.
The first website I looked at was Media Messages Webquest the website looked closer at VIOLENCE, SEX, ALCOHOL, TOBACCO, and PARANORMAL. Being a teen does media have a different effect on us then it does on an adult? How do teens view information given to us be the media. These questions made me start thinking. I don’t think that media has any different effect on us then it does on an adult. I think that just because we are teenagers doesn’t mean we view something different because I think everyone has a different view on everything weather your 19 or 50 a group of 19 year olds could go to the same speech and both take something different from it. Teens may read more of “cosmo” then an adult might but it’s still a magazine, probably some of the same ads are in it that would be in a different magazine. Adults listen to some of the same radio stations as kids or teens. Everyone is different, everyone get something different out of the same situation. I do think that violence could influence teens a little bit different then an adult. Teens are with friends a lot and if they get frustrated who knows what could happen, not saying anything will but its possible. But there is some adults out there that have the same mind set as a teen does. But if a teen get in trouble they aren’t going to jail its JDC which they might thinks is hard to go through but jail is most likely worse. Posters, billboards, and ads next to bus’s and subways goes back to who you are as a person. You are going to see the same thing you are just going to take something different from it. An adult could take and/or do the same thing as a teen does.
The other site was about “boi” or “grrl”. When a guy gets up and gets ready he decides whether or not he wants to be a girl or a boy. He says “as well as a celebration of oneself.” And he doesn’t want to be “tied” down as a boy. But what I thought was interesting is he decides whether he wants to be a boy or a girl depending on where he is going or who he is going to be with. So he can’t just be himself and feel comfortable about it. He has to be a girl if he is in a urban area. Does that mean that if you in a city, females get treated differently than males?! I think that the gender issue is a bigger issue then a lot of other things after reading this story I had a lot of questions in my head. If we could all be comfortable with who we are could that help cure drug problems? If you are a male cant you be happy with that and not want to be a female? In the story it said there is more teens coming out either gay or bi. What is the norm? Where is the line of going too far?! Have we gone far enough with gender issues? Is gender issues a bigger deal then we think it is?
Wright_7
First, I chose the Jean Kilbourne link. Upon entering the Resources page, I was flabbergasted to notice a plethora of topic choices and even more of a variety of links within each separate topic. Impressive, Jean. I ventured further under Government Action and Agencies to learn about the Federal Trade Commission (FTC). Soon after, I read about the FTC’s involvement in Identity Theft, Privacy Data and Security, and Internet Fraud and Safety. This link was interesting because learning about government and law is entertaining to me; therefore this reading caught my attention. Also, learning the basics of identity theft, internet fraud, etc. will be imperative to my financial safety later on in life. I am quite confident that learning about identity theft and internet fraud will be important issues for my group members to read as well.
Secondly, I chose the Great Advertisinig, Clever Ads link. I was amazed to view the 12 Apps of Christmas Ad by Apple iPhone and the Google Goggles ad by Google. After examining these ads, I am utterly convinced that these phones can do anything! They are astounding! These ads “opened my eyes” technologically. What will they think of next? I believe that it is only a matter of time before teenagers are entertaining themselves with virtual video games and our army is fighting with enhanced robotics. At one point during the Google Goggles ad, I pondered if the statements being made by the actors were actually true. If so, how is it possible to cram so many amenities into a single, profound phone? This would be an ideal link for me to refer to in my ad analysis paper, and my group members should do the same. I should show [my group members] this link immediately; they too will be impressed.
http://www.americanthinker.com/2009/04/modern_american_racism.html
This link was interesting to read, in my opinion. The author states that racism is an extremely powerful word, and should only be used when appropriate. [The author] continues to say that the word “racist” is overused/overstated in America and that the finger shouldn’t always be pointed, unless under extreme situations. Check it out.
Bendixen_6
Sex in Advertising I found was very interesting. In my ad there is a guy and a girl entering an elevator giving eachother "come-hither" eyes. It also shows that they are on the first floor. In the next scene, the elevator doors open and their hair and clothes are extremely chaotic and disheveled. They arn't looking at eachother anymore but have smiles on their faces. It also points out that they are now on the tenth floor. This website talks about how sex gets peoples attention and how “sex sells” which I know is very true. This website helps by giving information on my specific topic and on giving information on all advertisement in general and tells you all the little secrets advertisement companies use.
http://www.advertisingsecretsuncovered.com/ . This shows how they capitalize certain letters and bold others and underlines the next, to grab your attention before they try to sell you their product. All of these websites will help me and more than one way in completing my final ad analysis paper over VO5's Extreme hair care line. http://www.genderads.com/Gender_Ads.com.html .It lets you click on what you want to specifically know about women in advertisements. It gives you very good details on what to look for when reading into advertisements. I will use this for help on my advertisement for sure. This website also gives you the men, kids and also couples in advertisements.
I selected the “Media Awareness: Masculinity” link and followed the links to “girls and women”, then “sex and relationships”(compound). This link enlightens me by telling me the pressure women these days have from ads, TV, and movies. The pressure to be sexually attractive is mentally forcing women and young girls to get breast implants, plastic surgery, or go anorexic just to be “pretty.” Because ads try to reflect personal needs, women think a need is to be “beautiful” like the women in the ads(complex). “Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek legion.” Kate Moss is a great example(simple). She is desperately thin and she is famous for her waifish figure(compound). Also she is stereotyping women. Not all women are thin and tiny; there are many women who are large and big-boned. Beauty, in my opinion, is not on the outside, but is found on the inside. Also on this link I followed the “beauty and body image” This link enlightened me about how women are expected to be thin to have a good life. “Women’s magazines are full of articles urging that if they can just lose those last twenty pounds, they’ll have it all—the perfect marriage, loving children, great sex, and a rewarding career.” Many women are much more mature than to fall for the ads that tell you to be skinny, but are they “smart” enough to get the thought of aging out of their minds? Many times ads use aging to get into women’s brains. More women buy beauty products if they are insecure about their bodies or their age. “The American research group Anorexia Nervosa & Related Eating Disorders, Inc. says that one out of every four college-aged women uses unhealthy methods of weight control—including fasting, skipping meals, excessive exercise, laxative abuse, and self-induced vomiting.” Body image is more important to some college students then college itself (simple). Also the media produces images that are not even true. By using computers to generate Barbie Doll images women get the idea they can actually look like that; in truth, they cannot(compound complex). I also chose “MSNBC: Gender-Bending” it was about a teen who was male some days and female the others. He called it gender-bending. I think he can’t decide what he wants to be because society has made him think that if he is a male he need to be macho and manly. Because ads portray women as dainty, needy creatures sometimes this teen thinks in order to be feminine he needs to put on a wig just to act like that(compound complex). It is sad to be that people in the world think they must change who they are in order to act certain ways just because society has imprinted in our minds there is only one way to live or only one “right” way to live.
http://www.livescience.com/health/060403_teensex_media.html is a link I found about teens having sex because media prompts them to think that it is the “cool” thing to do. It is sad now a days children think that sex makes them cool and gets them into the in crowd.
When scrolling through the list i found a couple that caught my eye one was media awaraness: masculinity it was a website that talked about men in ads and what they were trying to portray and they anylized some commercials like in beer ads the choose a young man, a nice built, and no gut. All those pictures dont go with the real portray of a guy drinking beer usually a guy that drinks a beer is older and has a pretty good sized beer gut. To sell the beer though they need that handsome guy to to show that if you drink this beer you will not get fat and you will look handsome all at the same time and they also talk about how the woman are always eagerly awaiting to pounce on the opposite sex cause he is so handsome and sexy with that beer. Another website i found was a sex in advertising lesson it was like a lesson plan to talk about sex in advertising and most of the time sex does sell the items that they are trying to get you to buy like beer ads always have hot, promiscuious woman in them to try and get you to buy that beer and they are saying if you drink this beer you can have woman like this or wear these types of clothes and you will have all these woman after you but we all know that none of this is true but to the empty mind that wants that attention they put themselves into those places thinking that they are able to buy all these things so they can be like the men in the pictures and in the commercials. The website also has question that you can ask the class so you can have them think and get involved and it also has other websites you can go to and print these pictures out of these ads they are talking about and post them up
Martinmaas_5
Meagan Donovan
My first link of choice was the “Sex in Advertising Lesson” link. This caught my attention because of the word sex, and it turns out that is exactly what sex in advertising is all about. When we look at the front of a Cosmopolitan magazine we see “100 new sexy positions” and “sex tips he’ll die for.” All of these phrases attract the readers’ eye because sex is an uncommon word or taboo to talk about. The link expresses how to talk to students about sex; that it is not always a positive thing when it comes to the media. Sex is thought of as care-free with no emotional attachments when watched in movies, commercials, and television shows where the act is portrayed as OK. The overriding question that must be asked when deconstructing any advertisement, is "what underlying message is being sold by this ad?" Some advertisements go after the sexy-virgin, male dominance role, or pain is pleasure look. And advertisement gurus know that sex sells; it grabs our attention. I found this to be interesting because we talked about this subject in class, but not enough in my opinion; this is everywhere! I also found it enlightening because when doing our presentation on fragrances we saw a lot of sexy perfume and cologne ads. Nobody tries to feel sexy when wearing deodorant, and we saw that in the ads. All the sex appeal went with perfume advertisements because humans find it “sexy” when a male/female smell appeals to their senses.
My second choice was the “American Popular Culture” link. This is very interesting and enlightening for me. It describes a course in which college students will discuss how we are used by pop culture, how certain popular words get their meaning, and why we like the products we like. The popular words part really took my attention. Why do we say words and phrases like “that is so gay,” “that is juicy,” and “that’s ridonkulous?” Saying something is gay is hurtful to those who actually are homosexual; it implies they are not good enough for society and that the things they like are not either. Words like ridonkulous and juicy just have not real meaning at all, so why do we say them? Because everyone else says them. The course digs into why we like certain products as well. For example, why do we spend so much money on Uggs, Miss Me jeans, and Coach bags? I admit to having these things, but I never really thought about why I like them…I guess it’s because everyone else has them and I like to show off what I have…which sounds ridiculous. Exactly why I liked this link.
http://www.celebrityendorsement.com/article.html this link shows how/why celebrities are used in advertising. It is quite enlightening.
The first link I chose was The Images of Girls and Women Portrayed in Media. I chose this one first because in my group we analyzed perfume ads which all seemed to have something to do with the portrayal of a woman. The first thing that caught my attention on this website was how they said that the advertisers only portray one type of beauty. If you think about it, they really do. Each person is beautiful in his or her own way. Not everybody in the world can look, or smell in our group’s case, exactly the same. Why would we want to look exactly like everyone else anyway? The ads should be focusing more on how each person is different and beautiful in their own way. They should be boosting your self-esteem not trying to make you feel bad about yourself. The second thing I noticed about this website is that it gives links to other websites. On one of the websites it talked about www.askmen.com “subtle ways to tell her she’s getting fat.” This website sends the message to readers that not only is it practically the end of the world if your girlfriend puts on weight, but also that you will not longer be attracted to her. Really? If you are attracted to someone because of their looks and you dislike their personality, you need to find someone else. The other link I chose was Sex In Advertising. This website did a great job of using the word “sex” and giving it many different meanings. They are completely right! You can put sex into an ad it a bunch of different ways. Most of them aren’t even showing sex at all but get it to pop into your mind. Another thing that I found interesting was that they used to have mainly women in the ads. Now there are men in them, and sometimes men and women together. I think the reason for this is because women have become much more independent now and desire things just as much as men do. This relates to our group’s perfume ads because most of the fragrances have women in them. This is because a woman looking at the ad will think to herself that she too could be like the woman in the ad. When the advertisers use men and women in the ad it gets the men and women’s attention because they will both be thinking that they can attract a person of the opposite sex with whatever the ad is selling.
I found the website http://www.uta.edu/huma/illuminations/kell6.htm
It is interesting because it looks very credible. It gives it resources and it has analysis dating back to the 1970s up until today. They also give many different types of advertising and how use them to get you to buy their products.
The first ad I choose was Gender Objectification: Harmful? and the roles. This states that the roles of women in print advertising are stereotypical and limiting. Courtney and Lockeretz’s important analysis of magazine advertising (1971) indicated that women have been portrayed as domestic providers who do not make significant decisions, are dependent on men, and are essentially sex objects. Another study says that women were still seen as belonging to the private sphere of the home. Women in some classic readings related to sex roles. Why are women betrayed in only these two ways? In magazines women are the ones that are normally naked, or most revealing. Also in movies, women are always naked. Horror movies you can see all of women. No matter what, never men, maybe they have their shirt off, but women have them off way more or longer than men. Not only horror movies, but they have the most, but in any movies. What does this say about our society? We are sick and twisted. Or is it just a reality and should be no big deal. Then why do people make big deals about things like this? What is advertizing really saying?
The second ad I decided to choose, because it grabbed my attention is Media Awareness: Masculinity, link of girls and women, and then to beauty and body image in the media. Female bodies are everywhere, selling anything from food to cars. Movies, TV shows the actresses are becoming younger, taller and thinner. Some women would faint on set from lack of food. They have the perfect everything; they want to have that picture perfect body to go with the perfect marriage, loving children, great sex, and a rewarding career. Many women of all ages, sometimes men, turn to eating disorders. Barbie-dolls are what young girls subconsciously think that’s how women should be. Researchers generated a computer model of on and found that her back would be too weak to support her upper body, and her body would be too narrow to contain more than half a liver and few centimeter of bowel. A real women built that way would suffer from chronic diarrhea and eventually die from malnutrition. It is estimated that 99% of girls aged 3-10 years old own at least one Barbie doll. I believe that little girls should be taught on how that the barbie is not a normal person. And women need to come to terms that barbies are not how women really are and need to be comfortable in their own skin. If they are not comfortable do something about it, but need to be smart, and seek outside expert help to make your decisions.
The first website i chose to read was the MSNBC: Gender-Bending article. It was a very interesting article. It related to my groups topic of masculinity. I chose it because from the time we are born we are told what we should like and how we should act. Society has a perception of what a "man" should be. Like we said in our group project we examined what society thinks a man should be and what we should like. In this article the boys were expressing the kinds of things they like and they weren't all things like clothing and hair style that werent consider masculine they were more feminane. This article really made me think of what does make a man a man. We can come up with all these idea that sports, beer, women, guns, muscles make a man but sometimes it just seems like it will never end on what boys need to do to become men.
the second ad i chose was great advertising, clever ads. This ad shows me that companies will come up with anything to sell there product to men, women, and teens. This was a great technique to show the possibilities of the iphone but yet show that it makes a perfect christmas present. It reminds me of my ad that im writing about how something as simple as food can be sold by sex and how basically any product will be taken by a company and sold in a sexual manner.
I looked up a website that had to do with slogans for products. http://www.1000ventures.com/business_guide/marketing_advertising_slogans.html I choice this website because it really put into focus how much slogans affect us. We remember those slogans and we know what products go with them. Now everytime u go to the store and do some shopping you see a certain prodcut and know the slogan. I believe that a slogan is very useful and effective most slogans or short and to the point they are GREAT for our fast past american society. Slogans affect the way we shop and they also are very useful for a company.
The first site I chose to look at was Images of Girls and Women as Portrayed in the Media Webquest. This site makes you keep an open mind by asking in depth questions. The author poses these questions: What makes a woman beautiful? What are some of the dominant images of women in the media? And how does advertising shape these images? The media’s point of view on the factors that make a woman beautiful are much different than the average joes, yet the media continues to warp our minds into thinking that plastic surgery and over tanning defines beauty. Our group analyzed scent ads. Almost every ad included the media’s definition of a beautiful woman. Advertising agencies are tying to tell women that if they buy this perfume or deodorant they will be more beautiful, men will want them, and they will ultimately live a happier life. The second site I chose was Sex in Advertising, because my ad itself is quite sexual. This website is telling viewers that it is natural for humans to be curious about sex, and advertising agencies know this. They also point out that it is no secret that sex sells, and that sex is hidden subliminally in a good majority of ads. Also, the website states that sex is not always used positively in advertising. Occasionally sexuality can be used to dictate or be in command of another person. When sex is used in advertising, there are certain values and attitudes towards sex that are being sold to customers along with the goods. The website also asks us to ask ourselves: What underlying message is being sold in the ad? My ad in particular immediately set off my freudian views on advertising because there are many cherries in my ad. Cherries are considered the most passionate, sexual, and lustful fruit. Also, the woman in my ad is wearing an extremely seductive dress that reveals her back and mid section. There are branches wrapped around her almost as if she is part of the tree. Greek mythology states that a woman that is associated with any landform, such as a tree, is known as a nymph. Add an “o” you get nympho, which is slang for a sex addict. Subliminal sexual messages are hidden everywhere in advertising we just have to dig deep analytically to find them.
Emily Gardner_7
The first link I chose was Images of Girls and Women as Portrayed in the Media. One thing that surprised me in the article is how they talk about the perfect body rather then a healthy one. Many advertisements use skinny models rather than healthy models. Instead they should be using the healthy models because we can relate to them. We don’t have too fantasize about be skinny or famous or whatever were not. Another interesting fact I found was that one of the websites on the website talked about weight loss alternatives. Weight loss alternatives that including diets and weight loss people wanting to loss weight. There is such a thing as a healthy weight. Having a eating disorder for example, can be very dangerous for your life. Healthy weight is achieved by eating right and exercising.
The second link I chose was Sex and Advertising. In this website they have a lot of different facts that can be helpful. On this website they show some questions. Questions that help you analyze a particular ad. Questions like what underlying message or value is being sold by the ad, or which aspect of human sexuality is being appealed to? There are many questions that not just help with that assignment but with my paper as well. The website’s lesson plans wants the students to come up with things that pop into your brain when you see a certain word. A couple of the words are “Sex”, and “Power”. “Sex” is one of the words. Some questions they would ask would be, does it get your attention; another question would be why does it get your attention? It is human nature to be curious about sex, and advertisers know this and somehow incorporate into the ad. “Power” is another word. Sex is not always positive. It can be negative also.
This is a website I found that deals with sex and advertising.
http://www.gallup-robinson.com/tableofcontents.html
I found that the link Gender Objectification:Harmful? was extremely interesting. The link points out how ad breaks down body parts (like breasts)and use them to target people, men in particular.
Back in the day, men and women were photographed for their faces in order to sell items for the most part. But now maily women use their bodies as objects or bait. The website says, "A woman is told that she is no greater than her breast, and, similarly, men are told that the only thing that defines their being is their obsession with women's breasts." This absolutely shocked me! I don't understand how men assume that all women need to meet the standards for large breasts and an awesome physique. It's disgusting! In all of the images shown women flaunt their bodies off likes its just another piece of property. If they don't respect their bodies how on earth can they demand respect from other people?!
Also, "Women are not only portrayed in decorative senses in advertising (Wiles 1991), but too often they are portrayed as less-than-human objects—humiliated and subjects of violence." Because of these ads and images men think it is ok to treat women like objects and now I know why! Looking at these pictures really opened up my eyes on how men see us. As much as I hate to say it but I can't really blame them for seeing women as objects now that I have seen how much the women in these pictures degrade themselves.
This fits perfectly with my ad because the woman is using her body as an "accomplice" to the jackhammer.
Another link would be the Sex in advertising. Advertisers know it is 100% true that all men and women are intrigued or curious about sex. They use this to their benefits. Subconsiously sexual objects trigger our desired needs/wants. Its very interesting to see the lengths advertisers will go in order to reach their goals.
For one of my articles I chose the Masculinity in Advertising. I found it was interesting and informative. It talks about how most of males directed ads are shown during sports shows. The article also talks about how women in most of the ads are portrayed as objects that are rewards for men who choose the right product in the commercial. It also talks about that how males are portrayed in ads today can make men feel self conscious and have the same anxiety and self esteem issues that women have.
The other site I looked at talks about how women and men are portrayed in video games. I found it enlightening on how it talked about how men are portrayed as overly muscular and violent and moronic. The women are portrayed as being objects. They are over proportioned and are often ditzy or just playing supporting roles. Women in video games are very rarely the main character. If they do play the main role they are the picture of a picture perfect woman and un-realistic hence why they have to be created in a video game.
While looking at these sites on ad analysis I was very enlightened. I learned about how ads and our new modern day culture can affect men and women. It was interesting to find out that men today suffer some of the same anxiety and self esteem issues as women. Or how men and women are portrayed in video games and are often characterized as un-realistic prospects for people to copy and become.
The first link I chose was the story out of India telling of a major college dropping a pop culture analysis paper in favor of one on grammar. Apparently the school believes that the popular culture paper is counter productive to the message the school is trying to send to its students about the world. One student claimed that she was taking the English class solely for the paper so she could use that as a springboard to take more advanced classes, and make a career over, the same topic. Her future may now be in question. Even though the paper was only an option, an often considered the most thought provoking option, the school still dropped it. The reasons for dropping the option haven’t really been made clear by any representatives of the school. “The paper covered critical approaches towards the definition of popular culture. We learn that pop culture isn’t just aesthetic. Big industries dictate what is popular. At the undergraduate level, popular culture was the only paper that allowed us to connect literature and culture in our daily lives,” said one student, Akshat Nigam. As afore mentioned, the reasons for the change haven’t been specified. The chair person of the bored of education says that there is no modification and that the topics have been spread through the rest of the curriculum, but the evidence isn’t there. If you look at the possible choices for classes available none of them have the potential to cover popular culture as extensively as this one paper does. The chairman also denies complaint over the issue but numerous teachers and claimed to lobby the chairman to get the paper back in the curriculum. In my own opinion this could be forced conformity by the corrupt Indian government.
The second link I chose lead me to a site talking about how death can be used to sell. In my opinion this is the most despicable think I have ever seen in advertising. It is so outrageously disrespectful to people who have had loved ones pass away. Not only having to deal with the emotional loss of a loved one dying but also have some shallow advertisers rub it in their faces and use it to their advantage. Being someone who has experienced a death recently I honestly think something should be done about this. It is a despicable act on the part of a cruel and unusual society. The constitution protects us from a cruel and unusual government but nothing is in place to protect us from the unforgiving society that has been created by our greed and selfishness as a nation and as people. We have, as a whole, stopped caring about one another unless its convenient for us. We need to consider others in order to stop atrocities like this from continuing and really doing damage to a large number of people, unless we are too late and we’ve already destroyed our moral fibers and the difference between right and wrong.
http://www.genderads.com/Death.html
The first Advertisement Analysis Link I looked at was the “Great Advertising, Clever Ads”. This site had clever ads. I thought it was enlightening because if an ad is good, it gets me thinking more. There are a lot of though provoking ideas people have posted. This site would help us become better thinkers. I think site would help prepare us for years to come, whether in college analyzing ads or as a productive citizen. If we can decipher the ads meaning we will be smarter and more thrifty citizens.
The second Advertisement Analysis Link I checked out was the “Reading Pop Culture College Course”. I think this is an important link because it gives us incite into the next couple years. I think it is awesome we are doing the same type of work we will be doing next year. I think this gives us a big head start. This head start will give us a big push in the right direction. This class syllabus looks like a fun class. I look forward to taking a class like this in college.
http://www.medialiteracy.net/pdfs/hooks.pdf is the website I found that is useful. This site explains how ads target people and their techniques they use. For example they use low camera angles for dramatic effect, close ups to provide emphasis. They use color and backgrounds to enhance their product and make it seem cooler. They are also known to use popular music to relate to their customer and cross promote products. This site claims products are sold with one of three main emotions: fear, sex, and humor. I think this is a very good and 100 percent true statement.
As I made my way through, scavenging through the links, I found the gender portrayal and the gender role expectations quite interesting. I know that in reality, the women, or any people in advertisements for that matter, are not realistic, they are the picture perfect image of how amazingly beautiful or handsome a person could potentially be - mind it is one in a million shot...but "if you use this product"...it won't help you become a better person, just a psychological contentment or fitting in.
I also found the 'gender-bending' topic to be intriguing. I personally do not think that the roles each gender are expected to play have changed that much in recent times...although I may be wrong, there is hope that women will at some point be treated equally as men..OK, with our culture that will NEVER happen, we can always dream though! In a perfect world it would be that way, but this is an imperfect world so we must grow and blossom from the imperfections exposed to us.
It seems to me, that people in today's society are so heart set on not breaking the accepted, 'good' 'right' social mold of expectation that they will never be able to make the well deserved change in our world that is much needed! I'm afraid that if we keep depending on others for personal fulfillment and well being then the world will not only become more superficial and image-based, but we may not simply stay the same as far as gender-roles go, but it is possible that we may reverse our progress altogether.
Katelyn Christensen Pd. 6
All of those links are very interesting, but the 2 that stood out the most to me were the Gender Objectification: Harmful? and the Sex in Advertising Lesson. They both have very interesting arguments that gets everyone thinking. On the Sex in Advertising Lesson one of the first sentences is: It is human nature to be curious about sex. You know this and so do advertisers. This is an entirely true statement. People always wonder when it comes to sex. If they see an ad implying sex, the reader will be more interested and try to figure out more about whats going on, and of course about the product. It also says sex has many different meanings. For instance, it can stand for physical attraction, the quick lust that takes over people's bodies, or it can represent the love between two people. These are of course put into advertising depending on the age. Older people would like the more lovey-dovey version, as the younger people like the physical attraction aspect. The Gender website ads a lot of other ideas as well. They look more into what females and males are typically made out to be in ads. Most females are "slutty" in ads, or very sexual and vulnerable depending on the product. On the other hand women can also be exremely powerful and vicious in ads. Men basically have to be "manly". They go deeply in depth, and help you see things you wouldn't see by yourself. Everything is neatly organized too, making it easier to find what you're looking for. That's a big reason why this particular site appealed to me, along with the in-depth analyzing.
Hall_6
I lookd at sex in Advertising. it helped explain how beautiful women are used in advertisements in order to sell products. IN my ad for Fat Ass Tequila there is a beautiful woman that is suductively walking up a stair case which has nothing to do with alcohol except maybe that after consuming it people do crazy things. The "sex sells" page tells how women are objectified for mens pleasure just to sell an item. Advertisers use mens chemical make ups against them turning them into "swines" or "pigs" wanting slutier women in ads and it descrases America. But sex does sell its a proven fact that men will think about sex every 10 seconds so why shouldn't advertisers use that to there advantige?
http://www.advertisingsecretsuncovered.com/ . This shows how they capitalize certain letters and bold others and underlines the next, to grab your attention before they try to sell you their product. All of these websites will help me and more than one way in completing my final ad analysis paper over Fat Ass Tequila.
http://www.genderads.com/Gender_Ads.com.html .It lets you click on what you want to specifically know about women in advertisements. It gives you very good details on what to look for when reading into advertisements. I will use this for help on my advertisement for sure. This website also gives you the men, kids and also couples in advertisements.
I clicked on the link "Media Analysis Webquest" and clicked on the link "sex." It says "keep the following questions in mind when researching" - "how much of the information we get is staged or fake." I'm writing my paper on match.com. and alot of the advertisement, in my opinion looks like its staged and fake. Alot of their commercials of showing how the couples fell in love by using match.com seems kind of unreal. In one of the commericals they talk about how they click so well because they're so much alike. - false. i guess unless you're lucky. Opposites attract. A couple cant click if they agree with everything. You have nothing to argue about or be right about. It just seems unreal. They also say anyone is welcome, which is not true. they dont accept anyone who is disabled or gay. which is sad because being disabled or gay doesnt mean you dont exist. It doesnt mean you're not human. It doesnt mean you cant fall in love either.
Another question it asked is "what messages are being sent with the use of popular celebrities"?
Match.com used Dr. phil in one of their ads. which grabs your attention if you like dr. phil and possibly gets you more interested, but ironically dr. phil was married and is now divorced..
The next question it asks is "what is the goal of any given media production" Their goals are to get as many peoples attention by making their ads stand out and to make as much money as they can.
This website helped me think more about what i need to research on for my paper
Lindsay Dohrman
AJ Plummer Pd. 3
My first advertisement link I chose was Media Awareness: Masculinity. Most commercials directed at men are aired during sports programming. Women are hardly ever in these commercials and when they are they are less valued then men in the commercial. The commercials according to the University of North Texas professor Steve Craig says that women are being shown as "rewards" for men who choose that certain product. Craig noticed that men specifically in beer commercials are often slim, and white and that women are always "eager for male companionship."
Author and professor Susan Bordo of the University of Kentucky agrees with Craig but also points out that women are often shown as weak and vulnerable and always looking for the muscular and powerful man. These critics and others agree that with men now worrying about their body image more than ever it is causing men the same anxiety that women have had for decades about having the perfect body.
The second advertisement link I chose is sex in advertising. The media uses sex to sell a variety of products. The word "Sex" itself will peak the interest of many people. Most people are curious about sex. Advertisers know this and take full advantage of it. In the marketing world sex is used everyday to sell products. But what exactly is sex? When you want to define sex we must do it in four different ways physically, biologically, emotionally, or in a spirtitual viewpoint of what sex really is. Physical sex is simply th reproductive type. Biological sex means that you just have sex by nature. Emotional sex is controlled by hormones. And spiritual sex is the connection between two individuals.
Sex is not always used positively it is sometimes used to dominate another individual as shown in most sexual advertisements. When Sex is used in advertising values and attitudes towards sex are being forced upon consumers along with their products.
Jordan Meyers p.5
Site 1
This first website that I chose has to deal with advertisements and masculinity. Men and masculinity have become the same as women and their bodies. Men in ads that are advertising manly products are always “buff” or “ripped”. This website describes how men have become objectified just as much as women have been objectified in the past. Now that these ads have come to objectify men, men are becoming more anxious and insecure about their bodies. Men in ads are usually in position of using brute force or brutality to portray to other men what they should be like. Masculinity in ads has to do with my particular ad in the way that the man shown running into the ocean has to be a brute because he is running into large waves like they are nothing, not to mention it is stormy out on the ocean in the ad. I find this enlightening because I never really stopped to think about how men are objectified in today’s world. Men are always shown as the “thing” to want or the “thing” to be. No longer people, but plastic “things” with awesome pecks and abs… not evened human anymore.
Site 2
(I decided to just look up a site)
This site was about American society today. It explains how all Americans really care about is work, sex, drugs and alcohol. Americans are also very “uptight” about a lot of things and never really lighten up. There’s a longer list of things not to do on this website than what TO do in the American world. This has to do with my ad because of the fact that Levi’s are building Americans up, and we are pretty much a bunch of lazy uptight people, that or we are hard working uptight people. It has enlightened me because of the fact that they are telling you that being American is so AWESOME, but all we do is work or be lazy.
The first link under the Advertisement Analysis Links section that caught my attention first was the very first link, about an American Pop Culture class at Washington State University. This link takes you to the class website containing the course description, text used, and grading requirements/assignments. In the first few lines of the course description, one realizes how they are used and use the American public through popular culture. In the first paragraph describing the course, one is intrigued and curious about what they could learn about the advertisements they see every day. In this class, you can learn about many different and interesting ways to analyze advertisements. Some of these approaches are production analysis, textural analysis, audience analysis, and historical analysis. Not only will one who takes this class learn about these types of approaches, but they will teach other people over the internet by working on the resources web page for many others to view and be enlightened with.
AJ Plummer Pd. 3
My first advertisement link I chose was Media Awareness: Masculinity. Most commercials directed at men are aired during sports programming. Women are hardly ever in these commercials and when they are they are less valued then men in the commercial. The commercials according to the University of North Texas professor Steve Craig says that women are being shown as "rewards" for men who choose that certain product. Craig noticed that men specifically in beer commercials are often slim, and white and that women are always "eager for male companionship."
Author and professor Susan Bordo of the University of Kentucky agrees with Craig but also points out that women are often shown as weak and vulnerable and always looking for the muscular and powerful man. These critics and others agree that with men now worrying about their body image more than ever it is causing men the same anxiety that women have had for decades about having the perfect body.
The second advertisement link I chose is sex in advertising. The media uses sex to sell a variety of products. The word "Sex" itself will peak the interest of many people. Most people are curious about sex. Advertisers know this and take full advantage of it. In the marketing world sex is used everyday to sell products. But what exactly is sex? To define sex we must do it in four different ways physically, biologically, emotionally, or in a spirtitually. Physical sex is simply the reproductive type. Biological sex means that you just have sex by nature. Emotional sex is controlled by hormones. And spiritual sex is the connection between two individuals.
Sex is not however always used positively it is sometimes used to dominate another individual as shown in most sexual advertisements. When Sex is used in advertising values and attitudes towards sex are being forced upon consumers along with their products.
AJ Plummer Pd. 3
My first advertisement link I chose was Media Awareness: Masculinity. Most commercials directed at men are aired during sports programming. Women are hardly ever in these commercials and when they are they are less valued then men in the commercial. The commercials according to the University of North Texas professor Steve Craig says that women are being shown as "rewards" for men who choose that certain product. Craig noticed that men specifically in beer commercials are often slim, and white and that women are always "eager for male companionship."
Author and professor Susan Bordo of the University of Kentucky agrees with Craig but also points out that women are often shown as weak and vulnerable and always looking for the muscular and powerful man. These critics and others agree that with men now worrying about their body image more than ever it is causing men the same anxiety that women have had for decades about having the perfect body.
The second advertisement link I chose is sex in advertising. The media uses sex to sell a variety of products. The word "Sex" itself will peak the interest of many people. Most people are curious about sex. Advertisers know this and take full advantage of it. In the marketing world sex is used everyday to sell products. But what exactly is sex? To define sex we must do it in four different ways physically, biologically, emotionally, or spirtitually. Physical sex is simply the reproductive type. Biological sex means that you just have sex by nature. Emotional sex is controlled by hormones. And spiritual sex is the connection between two individuals.
Sex is not however always used positively it is sometimes used to dominate another individual as shown in most sexual advertisements. When Sex is used in advertising values and attitudes towards sex are being forced upon consumers along with their products.
sorry kept noticing a few mistakes
I was browsing down the way of the column of advertisement analysis links and i stumbled upon a particular link that poped out at me and that was the link- Images of Girls and Women as Portrayed in the Media Webquest. I exposed myself to the material that it was putting fourth and the summerization that i got out of it would be that we dont really know for a sure fact why the images of women attract us to certain ads but it works. It makes us question the reasons certain ads with women appeal to us and why others do not. It questions why we think the women in these are beautful, but they also enlighten us and remind us that these women probably had to undergo alot of hard work and pain to reach what they have, which makes it unreasonable in our society to expect all women to be similar to the one in the ad. All these reasons make the link enlightening and interesting because i have never really thought about what the women IN the ads had to go through to get to where they are! i just thought of the negative effects that her ad will have on all other women!The next ad that caught my attention was undoubtedly the- Sex in Advertising Lesson. It explains an activity to which students are suppose to think of how and why sex is used in certain ads. It pulled out many about sex and how it captures basically all humans attentions and it explains that we all know that and so do advertisers. That right there shows that advertisers are trying to be more superior to us and trick our minds into thinking alot about sex. But basically it was a link based solely around what our minds wander off to when it sees the word sex or when it sees something associated to sex. It was interesting to me and enlightening to me for those reasons once more. The link was demonstrating the reasons behind what we are seeing and why we stare longer at a picture with a mostly naked woman rather than a picture of a product by itself out in the wilderness. Both of these ads are going to help out alot in my essay because the explain some reasonings behind what i am actually writing about which will expand my horizons and help me make better judgements on what i am talking about.
http://inventorspot.com/articles/ads_prove_sex_sells_5576
this link may be a little too extensive but it has examples in it that are interesting because it is hard to imagin that these ads actually exsist and are out there, they are VERY VERY provocative, but interesting how easily our minds are fooled by the mere bit of sex in an ad or the extensive amount of it. BUT check it out...
DAN NELSON PERIOD 6
sellers_7
One of the links I chose was the "Masculinity and Advertising." I found this interesting because men are definitely found more popular when it comes to advertising in a stereotypical and masculinity way. Generally, these masculine commercials are aired during sports programmings. This makes sense due to the fact that sports programs are a popular choice for men. When women appear in these ads and commercials, they are generally portrayed in a sexually stereotypical way. Women are viewed as more of an 'item' of men when it comes to advertising. These women are used in order to provide a source of fantasy for the men viewing that particular program. This site also focuses on what makes a woman the fantasy type. A woman should have particular qualities such as being physically fit, attractive, and simply sexy. If a woman doesn't necessarily fit these ideals in a commercial, then men are less likely to be intrigued by it. On the other hand, men also have certain ideals that should be followed. They must show a muscular and fit body, which generally attracts women. It may be proven that these 'perfect' people in these ads are causing everyday people to become more insecure and self-conscious about themselves because they are trying to idolize those ideal men and women. The second site I chose was the "Gender Objectification: Harmful?." This link is very interesting because its categorizes the different possibilities in advertising for males and females. Females are generally portrayed as sexual figures. Many ads focus on the feminine body and their attractiveness. They are viewed as an item, rather than a human being. A few popular topics include strippers, dolls, and exotic figures. Men, on the other hand, are placed in ads as heroes or in violent scenes. Along with women, men in advertising are seen as attractive, sexual figures focusing on their muscles and their masculinity. Another interesting topic on this page in how they are placed together in ads. They are seen together in a variety of ways from marriage and competition, to sex and death. This creates a great contrast in advertising, which gets a viewers attention more quickly. These links are incredibly informational and go in depth on some things that you may not realize yourself.
I chose Images of Girls and Women as portrayed in the media, it was enlightening to see how they wanted thier students to write down what makes a woman beautiful. They are expanding the minds of their students by making them look at not just physical beauty but at what things emotionally or psychologically beautiful. Another item they had their students think about is the dominant images of women in the media. To me the dominant image of women in the public eye is skinny and beautiful. it is a discusting fact but all you need to be in hollywood as skinny and pretty to go far. the other site i chose was Sex in advertising. It describes how sexuality has many meanings. It also talks about understanding the ways that media twist the smallest detail to make it filthy just to sell a product. THey discuss how having values in this society is almost impossible with all the filth that goes into ads in magazine and on tv and movies. this will all help me on my paper as my ad tries to sell you water by placing a half naked celebrity holding a bottle of the water in the ad. Smart water is trying to sell me a product in their black in white, simplistic ad, with jennifer aniston wearing nothing but a tanktop and underwear neither of which would you truely notice if you only skimmed the page. in the world today everything from motor oil to drinking water is sold using sex and body image to get you to buy it. if you stuck a picture of a large woman drinking water on an ad most people would say a rude comment about how she should have been drinking more of it sooner intead of pop or how this is probably the first time she has tasted water. people are only open to what is marketed by the biggest celeb and what the latest designer is selling.
The first link that caught my eye was Gender Objectification under the link of sex, because my advertisement is about contraceptives. Basically this site says sex is in advertisement in pop culture. Mann people in the world are attracted to sexual innuendo advertisement. This link is against the sex promotion in advertising. They say how bad it is because it is promoted in a culture with rape, sexual abuse, and STDs. Sex promotion is also not a healthy way to advertise or sell products. Many of the ads are more targeted to teenagers. Because of this promotion more teenagers are pregnant at such a young age. These teens are way to young to be supporting another human being. Generally we do not talk about sex even though it is everywhere in society and everyone knows it. Humans are very sexual creatures and these corporations are using our sexual natures to their advantage. Having sexual ads may promote the wrong message to the popular culture (which it already has).
The second link that caught my eye was the media portrayals of girls of women. A lot of the magazines like Seventeen and Vogue portrays women as being hot and sexual. Women show more skin and have more sexual references than males do. In almost all ads that are sexual have boobs either showing or something close to seeing boobs. I have not had an ad I have seen with the male genitalia, and yet they can show a private body part of the women’s bodies. They portray women as a mans bling. Bling is considered an accessory to men in ads because the corporations that make these ads are telling these men how women should b treated and how they should be handled. Society makes women come across as a sexual item. This makes the average woman feel the need to buy certain products that would otherwise deem unnecessary but are compelled to purchase some products because of the mainstream media exploiting women by using them in a sexual manner to fit the fantasy women o\f men. This is why so many women have body problems and health problems.
Looking through the links, the two that caught my attention the most were: Gender Objectification: Harmful and Gender, Race, Class in Pop Culture. These links first caught my attention first just by reading them in the whole list of links because I find geneder studies very interesting. What I found in the Gender Objectification was interesting. It was interesting in that first of all this website blew up because of a powerpoint presention. This just goes to show if you do something you unique and you get a positive response by students wanting copies, that anyone can make a difference if they apply themselves and take their time--i know that is not what we are supposed to be talking about in this blog task but I found that interesting. Anyway, I like how the site has organized thier categories in areas such as ads with women playing roles-whether it be playing the role of a mom or homemaker, to the role of a temptress. this helps the observer to find what they want immediately instead of looking through 2500 images to find a woman playing a role in an ad. it is also very interesting how when you click on link there is a good chunk of information about the particular category--this website had to have taken a lot of time and effort to make!! but I think I could use this website in my paper by maybe clicking on a category such as when women appear edgy and daring, and then I could look at other ads that are similar to mine as well as read some helpful info about edgy women ads.
The other link I thought appeared interesting was the Gender, Race, Class in Pop Culture. Now as I click on the link the website is not as visually catching as the other one but it has great info. It is basically a lesson plan for Professor Kay Armatage about a class that is strictly based on women's studies. I find this interesting because I like how some people break down all of the symbolism in pop culture and how they analyze how women are viewed these days. Personally I think these days women are seen as pleasurers. Women now a days are not even given the time of day unless she is semi goodlooking. seriously what has the world come to? We have all seen the show American Idol. Half of the time they do not send people throught-even if they are good singers mind you-just because they do not "look the part" and if they are one of the lucky ones who gets sent through, but they are not really up to par, they change thier look dramatically.
http://feminism.eserver.org/
I found this website interesting
because it lets you choose on a wide variety of topics about how to learn about feminism-gender and sexuality, health, history, programs, theory, and workplace.
The first article I chose was the "No Homer Simpson" one. It stood out to me because I am a fan of the simpsons and enjoy watching it. The article basically states that Mumbai University is taking out two papers entitled "Pop Culture" and "Film and literature" out of their syllabus for the year. As a result a lot of students don't want to take the classes anymore. Pop culture influences a lot in our lives and it should be studied so that we can get a better understanding of what it is and how better we can define it. studying stuff like pop culture is important because it has to do with present day stuff. We can't always dwell on the past. It is important to society that we study present day stuff so that we may advance our minds beyond stuff that has happened in the past. Pop culture affects us today. The second article I read was entitled "Clever ads." This one also appealed to me because it probably was going to be humorous so I thought I would like it. One of the videos I saw was a holiday Apple Iphone commercial that related to the time of year. They used a christmas song to show off the features of the Iphone while using christmas related apps to appeal to the consumer this time of year. It was clever and I give props to whoever thought it up because I believe it was brilliant. The other video I saw was a Toyota Yaris ad that was banned and for good reason. It depicted a guy going to pick up a girl and her dad answers the door. They go back and forth about what the two of them are gonna do tonight and all the while they are secretly throwing out sexual references. Then they describe the car making it sound like it is a condom and is used as "protection." It is witty and clever but a little inappropriate for tv. It appeals to the humorous nature in all of us. Both of these ads are clever although neither relates to my ad or my groups except maybe the car one.
The first website that caught my eye was Gender Objectification. I chose this one because I am analyzing Victoria's Secret. A store that uses women as objects to sell their products. The site says that women are often used as objects in ads because our culture doesn't expect anything else from women. We expect men to be manly and women to be sexy. Exoticization of women is everywhere in ads. In VS ads they use exotic women from Brazil or Europe because American women are not exciting enough for men. Also on this website it states that ads use sexual women in ads to empower women in a way. It says that women can use their bodies to get what they want and that their bodies are their best assests. Ads like that show women as sex objects. Ads that would show a smart women wouldn't be as popular as an ad with a half naked-half brained women. I liked how this web site was organized. It had all different links that contained different information on different ad strategies.
The second site that I looked at was Media Messages. This website was basically a syllabis for a highschool mass media class. It was interesting to see another school doing a similar project. The site asks the question: What messages are being sent with the use of popular celebrities? I think that is a very important question because celebrities endorse the majority of products. Many people look up to celebrities envying their lives. Therefore many people buy a product just because a celebrity is pictured in an ad. It also asks How does media affect children/teenagers. This is a great question because the media almost shapes the younger generations beliefs, attitudes, and behaviors.
All of these sites contain valuable information that can help my paper.
Ashley Wise
Pd.6
The first site i chose was 'Gender Objectification: Harmful?', and then i went to body parts I. I found this website to be really, interesting because the first body part on a woman to be objectified was their breast. No suprise there. But what i didn't realize was how much advertisers use breast innuendos. This can be particulary helpful in papers thats show the curves of a womans body. It shows how the media is "shaping" how a woman should look, and literally making women feel obsolete because they're not "woman" enough. The next link i decided to choose was 'Media Awareness: Masculinity'. I actually was suprised to find that men could even begin to feel self-concious about themselves, because they have to live up to being a man, and it's stated clearly in advertisments. The fact that these types of ads were aired in sports programs show that these were definately not something a women is particulary going to cue in on. also as a way to get men's attention, they focus on what men want: sex. They put women in the ads ready to do as the man pleases. Men are always portrayed as mucular and powerful. This is probably a reason men always feel they need to work out in order to get tougher and buffer. This website definately opened my eyes to how the media not only objectify women but how they decided on what the definition of a man should be. This could be helpful in any ad that has a man, because i'll bet that the 'man' is doing something 'manly'. A website to go to is http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm becuase it breaks down into simplicity of how advertisers use these techniques to get consumers attentions.
Images of Girls and Women Portrayed in the Media
The media portrays women as these beautiful flawless objects but in reality women have many faults. Not all women are like Barbie with a perfect body, hair, and looks. When the media shows women as flawless it makes the real everyday woman feel like crap. She will see an image of a woman on TV or in an ad but she knows she looks nothing like that. Personally I dislike all the ways women are portrayed because I’m not a girly girl that is worried about braking a nail or running my hair I like go ride my four wheeler and get dirty. Yes I dress and act like a girl but I would much rather enjoy playing in the mud then hanging out with a bunch of catty girls. The media needs to show women that it is ok if you are different and its ok if you are bigger then what they show. No one is perfect so why is the media showing only the perfect ones?
MSNBC: Gender-Bending
In the news and media today it shows guys as a macho man and girls as girly girls. Truth is that not all men are the stereotypical jock, all that, popular guy. Girls are not always into going shopping, doing their nails, and gossiping about the latest guy crush either. There are some guys in the world that don’t like getting dirty. I’m not saying they are gay at all some men are just not into doing the normal manly things. Women are not always girly girl they can like to get dirty and hang out with the guys and that doesn’t make them butch. Men don’t have to always do “manly” things and women don’t have to always do “girly” things. The media should show that it is ok if a girl wants to play in the mud and a guy wants to go shopping there is nothing wrong with that what so ever.
First I chose the images of girls and women as portrayed in the media I thought it was very interesting in the fact that they ask you some very good questions. What makes a woman beautiful? How does advertising shape these images? Well I think it makes the women seem very provacative in the ads that my group analyzed. Many of these women were just in it for alot of publicity and money. Another thing I liked about the women media page was the fact that they want you to pick a certain role and report what it is like. They want you to keep track of your sources and stay focused on your specific topic that you chose. They give you examples such as body size or shape of your body by diet, drugs exercise, or surgery, many different kinds of makeup, and your important teeth. Listing other websites as sources also helps your chances of kind of understanding the situation better, thus not so confusing. My second website I liked is Gender objectification harmful? Yes I feel it can be harmful in many ways. Like barbie dolls they are harmful to both genders because they are all merely plastic figurines that are built perfectly and are gorgeous looking. Do you want your children to be influenced to look like a plastic doll? Animals they don't really affect me in any way, they can be very feminine as well as very masculine. I can't really say that they harm gender objectification in any way. They are a gift from God and they symbolize humans in many different ways. I looked at some pictures from google and really animals are no different than you or I. I can't argue that they are perfect like all of the barbie dolls or fake celebrities like Heidi Montag or Britney spears but they are all over the place in our world of advertizing and that makes them important in our lives. Mennis_6
The first website that I went to was “Great Advertising, Clever Ads”. This site offers a bunch of different ads to choose from, and has different commercials to look at. I am currently analyzing a Toyota ad, so on this site I went looking for car ads. As I scrolled down the page, I found an ad for the Toyota Yaris. This commercial was banned and if you watch it you can tell why it was banned. This commercial had a ton of sexual references. I found it interesting because I did not expect to hear about sex in a car commercial. The ad basically states that this car can offer a great time for you and your passenger. The Yaris is a tiny car, but it obviously has enough space to provide you the chance to do your business, and get on with your day. I also found it shocking! I am glad that it is banned because it would be extremely harmful to the youth of America. I also wonder if Toyota lost any sales on the Yaris due to the commercial before it was banned? When a commercial airs on the television, millions view it, and if the ad gets banned after the first time, it will stiff have a huge impact of the people that saw it when it aired. The second website that I chose was “Long List of Scholarly Works on Pop Culture”. My group did beer ads and the effect that beer ads get you hooked to buy their products. On this web site I found a lot of info about beer ads. Beer ads are everywhere! They are on television, billboards, magazines, and in our heads, witch is also not good for our youth because we do not need the image of beer in our kids heads.
I recommend going to Great Advertising, Clever Ads so you can see the ad for your self about the Toyota Yaris, and see how shocking it is!
The first website that I chose to analyze was the one about Images of Girls and Women as Portrayed in the Media. The open your mind questions help you to realize/analyze how women are portrayed in many situations. Most advertisements use women who have won the genetic lottery and are very thin. This causes many women in the world to feel insecure with their body images, causing eating disorders and depression. In my ad I am analyzing for my paper, the woman has flawless skin, perfect white teeth, and carefully trimmed eyebrows. It is for the Maybelline beauty products, which appeals to women and girls. It can be harmful because the women in the ads are always looking perfect. But perfection is impossible, so the consumer will never feel fully satisfied with the product. The horrible ways women are portrayed are brought on by the advertisers. It can be in movies, magazines, websites, and many other places. It is everywhere. Women are becoming less respected by males because of the way they are portrayed in ads. They are portrayed as sex slaves for men a lot of the time.
The second website that I chose was about the Gender Objectification: Harmful? I found it very interesting that when men and women appear in ads together, the women are often depicted as weaker than the male. When women appear in ads alone with the stereotype of the female as sexual, unintelligent and fragile. Males, on the other hand, appear as strong and cultured. Women are often seen as sex objects to the men. Also, I found it very interesting that the website had a special features category which included Abercrombie and Fitch advertising. It is something that I am very familiar with, which made that part much more interesting. It is disgusting how women are being portrayed vs. the way men are being portrayed in advertisements nowadays.
Gender Objectification: Harmful?
I choose to look at this site because it looked like an interesting thing to look up. Going through the different titles they have, they pretty much broke down every type of angle people use in the advertisements when it comes to males and females. It showed the different types of girls they use and the people they try to attract by using examples and pictures. They also use different type of males and who they just might appeal to. Also, this site gives a brief description before even clicking on any link to read about something else to state what each section is about. It’s very good to know what is the overall point is in each section so you don’t feel lost while reading what you have to learn. They also analyze every aspect that there is to making an ad and what parts of bodies and what type of symbolizism that they are trying to convey. It was really enlightening reading about all of this and it opened my eyes into why they have certain images in certain magazines and to what audience that they are trying to reach out to. If you read though some of the ideas that come from this site, you’ll grasp a better understand to what advertisements and trying to endorse and pull you in to what they are trying to sell. And looking though the different kind of models that they have, yes some are wrong and disgusting, but you’ll comprehend why people making the ads choose that certain type of person and the poses that the models are in.
First I found very interesting was the website about girls being portrayed as women. I agree that sometimes these views hurt people’s views and change how we feel. All of this is because they the creators of the ads and commercials show us what is beautiful in their eyes. The models that pose for the magazines are not average by any means but women still strive to be just like them. And what we see on TV is what people want to become, they want that feeling of being accepted and won’t settle for anything else. We see these types of ads EVERYWHERE. Not only in females but males as well. To men its being as manly as you can be with the biggest truck and muscles. Women is opposite, the smaller the better.
The second topic I found interesting was playing off what I chose first is the masculinity and adventure. It is funny to me how the media shows us all of these views when they know they are not just your average Joe. Women rarely appear in these so called man ads. Because if they did the product they were trying to sell would not live up to be as manly as they say it is. It says for decades they used women and their bodies as sexual objects in the ads to attract them to by the product. The ads are making men have anxiety about their bodies and how they are not muscular enough of chiseled enough.
Both these websites tell us that the media does not care about the conscious problems that come along with the ads they just want their product to sell. So along with that to make people feel better about them self they go out to the store thinking that some how this product will complete me and take the problems of not being good enough away.
By Justin Gabbert
While just glancing at the fancinating ads that were supplied to us I stumbled upon two ads of interest. My first link was Media Awareness: Masculinity. This was an interesting article, due to the realastic facts it portrayed. It said that most commercials were directed to male viewers during sports programming. The commercials contained mostly men doing what is considered to be manley in the eyes of the public. This includes a brode range of explosions, famous men, hard core in-your-face attitudes, and of coarse women. The women in this commercial are stereotypically played. They're good looking and from a males perspective good for other pleasures. Women are to be portrayed as rewards. All men like to finish first and be in the best position of control. A 2002 study has shown that men are suffering from the same lack of confidence as women are, due to the grotess people portrayed in these commercials. If we dont look like the people that we see on T.V. then we aren't good enough to grace the earths presence. And so to fit in with the world, we buy products to help complete are empty beauty.
The second post that caught my eye was sex in advertising lesson. This link was great, because it was an outline to what we did in class. It showed how sex sells. The deep subconcious mind of the human race is to multiply and supply. We MUST have sex. Sex is something said to complete us, we throw ourselves at the opportunity. The link talked about the obsured ads given to us by Calvin Klein, Budweiser Beer, Versace, and other considered "high quality" brands. Doctor Freud believed that everything could relate to sex in some form or another. According to him sex connects us to others. Sex may not come to the obvious eye, but subconsciously our mind sees more sex than we believe. There was an actual study that determined that men think about sex every ten seconds on average. Just think about how many times a day that some man fantasizes about a flawless woman that they've seen.
I went on an adventure of my own to find an ad that was sutible for our latest dicusion and this is what I found http://www.associatedcontent.com/article/439934/do_axe_products_really_drive_women.html?cat=69. This ad enlightened me by the fact that it talks about AXE products. A man named Steven Mottor conducted a study to see how women responed to AXE. The products say that with just a bottle you could have women all over you. His early studies showed that women actually enjoyed the smell. I found this suprising. As time continued he did the same study only to find that women were becomeing disgusted by AXE. The most exciting part about this is that men also were revolted by AXE. It;s funny how the consumers of the product are disgusted by it. Yet men still continue to buy these revolting products. The reason is due to the witty commercials sponded by the Axe Company. These ads are seen by thousands everyday, making men feel compelled to buy the product, all to the false hope that women will love them.
The first website I found interesting was the Images of Girls and Women as Portrayed in the Media. As a female this website interests me because I feel the media does portray girls and women the way they think they should look. Thin, perfect hair, flawless complection, and almost unrealistic. Even with this knowledge, many young adults and women still strive to satisfy the media and make themselves what the women in the magazines portray beautiful as. Conforming and becoming something you think will make you "fit in" or make you more confident is sad. Take barbie for instance, even as young as five years old children get the impression growing up to look like barbie. Women should not have to go on diets or spend money to fix themselves to become "beautiful" like the women they see on T.V. and in magazines.
The next website that caught my attention was the Pop Culture: Sports. In the world today men and sports for the most part come hand in hand. The more you are into sports the manlier you are. In sports advertisments they portray the atheltes to have unattainable strengths and status. On this site under Empowering Women in Sports it reads, "Women and girl athletes have yet to reach parity with men." I think this is true to a certain extent, but women have come a long way in the sporting world and have done some amazing things. Men are always portrayed as big tough athletes, but in today's world women are seen the same. You don't find as much gender discrimination as you would have before. Not so much the empowering women, but the sporting advertisements pertain to my paper and the Air Jordan ad I chose. Michael Jordan has been portrayed as a legendary NBA basketball player that has come a long way with his Air Jordan apparel. Ironically, he is a cheater and gambler. But the media and in the different ads he is in you do not see that Michael. Media can play with you and make the celebrities anything they want them to be. Whether it be sports advertising or an ad you see in a cosmo magazine. They are all the same, they give you false information and scam you into buying the products because someone famous is in the ad or they use sex appeal. The media studies us and knows what catches our attention and uses that to their advantage.
The first website is Masculinity in Advertising. According to the website commercials directed to men mainly portray men as burly cool guys. The words that they use are virile, muscular and powerful. They consider the muscular and powerful bodies to take up space and grab the attention of the consumer who only has seconds looking at the advertisement. When/if they have women in the commercials they are portrayed as "rewards". They are always women that are not normal in the real world. They tend to be ideal beautiful women that most men agree to be desirable. So desirable that people get out and buy the product.
The second website I chose was http://www.msnbc.msn.com/id/9556134/ On this website they talk about the mix of genders and how confused people are in how they should act around others. They say that people are starting to move into a "gray" area in their gender in which they don't know if they want to be a male or female or even both. I believe that advertisement companies are partially to blame for this. They try to push the comfort boundaries to make people notice their product. Being new and different these kind of advertisements create talk which is more publicity for that product. Any publicity is good publicity. They try and blend genders to attract both sexes. Also, in our generation more and more people seem to become freer with their sexuality. Advertisement companies target this new wave in trends creating a confusion of emotions.
I was intrigued by the "Great Advertising, Clever Ads" tab on the right hand of the blog. In this link I found a hilarious ad for Toyota. In the ad the father lets his daughter go on a date with a guy who openly says he is going to take his daughter's virginity; while she walks past him he stops and asks the young man if the car will protect his daughter. They cleverly use hidden messages when the guy is explaining that he has a Toyota Yaris to her father, and he describes the airbags and traction control system like having sex. Clearly this commercial got shot down, however this does goes to show you the lengths that marketing groups are willing to go to sell. These ads are very witty when it comes to how they deliver the message they want to get to the viewer; example: the father saying that the car can take a pounding in every direction, and the guy looking at him disgusted of what he just said. The second tab I picked was "Gender-Bending". This article covers grays spots in society's standards to what is acceptable for men, and women. I found it interesting that media groups are forcing this counter-culture; to me it seems that every time you turn on the TV to MTV they have a dating show with a game couple on it. "Gender-Bending" covers how teens and young adults have begun to dress like women on one day, and like men on the other. This article goes into detail how these people believe that they were supposed to be the other gender. Articles like this one relate to my ad because they show how are society has and is changing our belief system on topics like morals, and sexuality. Hansen_7
No Homer Simpson.
This reading was slightly on the confusing side in the sense that it had multiple names, some being foreign. It discusses that at Mumbai university, the board of studies changed the syllabus and dropped two papers, 'Popular Culture' and 'Film and Literature.' many students were upset about this and compared it to losing an icon in which one compares homer simpson to a foreign character like him. The students, and some staff, seemed to be fairly depressed that the board knocked off the two papers. The most interesting part, that I found, was that Mumbai University was EXPECTING a decrease in enrollment just because of the dropping of 'Popular Culture' and 'Film and Literature.'
LG chocolate. avatar
The makers of this ad must have been geniuses. Why wouldn't anyone want a LG Chocolate, touchscreen, especially when the phone is advertised in a promo of a well respected movie! that always makes the main product better that ever, well so america makes it seem that way. here's the genius part, I'm gonna advertise my product, while advertising another product(-ion) thus making my product look even better! The makers of this ad (lets say is was LG) probably barely spent any money to advertise their product, because they were paid by the makers of Avatar to advertise their product. This was so interesting to me how one company can advertise, on another companies budget. It is ingenius.
In relation to my Miller Lite ad, the selling of two products in one could move to selling the beer and maybe even the girl's swim suit (if you will please stretch your mind with me). The other analysis research study is related to the Miller Lite ad in the sense that if Miller Lite would take out two things of the brew, say hops or barely (whatever is in beer,) that may change what people enjoy about the beer, they would not "enroll" themselves in buying Miller Lite. (Please remember you MUST stretch your imagination in order to understand my thought processes!)
After selecting the Pop Culture: Sports link, I clicked on Empowering Women in Sports. It has been two decades since Title IX was enacted. It is a federal law prohibiting sex discrimination in federally-funded education, including athletics. Since Title IX, more women have received scholarships and opportunities for higher education because of that. Even with Title IX, women and girls are about one-third of interscholastic and intercollegiate athletes. Also, women in college sports receive less than 26% of college sports' operating budgets and less than 28% of college recruiting money. This is interestingly related to my ad because one of the most famous woman tennis players is the focus of my ad.
A second link, Images of Girls and Women as Portrayed in the Media, is a Web Quest for a Media class. The media are everywhere. The professor says the media shows up in CD's, TV, music videos, movies, magazines, and newspapers. The media images portray the world and affect how we feel. False media images of beauty can sometimes hurt people and they often depict only one type of beauty. Serena Williams is not only a professional tennis player, but she has beauty and strength, too. This makes the ad more appealing to teenage girls.
http://www.diversityinc.com/content/1757/article/4812/?Women__Sports_Hannahs_Journey_Through_the_Storm An ESPN SportsCenter anchor, Hannah Storm, talks about how women have a place in sports.
One of the websites I found enlightening and interesting was “Images of Girls and Women as Portrayed in the Media Webquest”. It talks about how the media is everywhere and affects how we feel. It is hurtful when the media portrays only one type of beauty. It makes it seem like you have to have certain clothes, hair, and body size. This could be useful in my advertisement because my advertisement is for body wash and has a lot of hidden promiscuity in it, including a beautiful woman. Another website that I found enlightening and interesting was “Sex in Advertising Lesson”. This talks about how sex is used in advertising. It says that sex catches people’s attention and actually does sell. You are more likely to see women sexualized in advertisements than men, although men are starting to appear more often. It also talks about how there can be dominance between couples in advertisements. If one of them is maybe closer to the camera, or if one has their hand on the other’s shoulder, this could be considered dominance. This website could be useful in my advertisement because there are a few sexual references in it, such as “Beautiful Moments Are Born in the Shower”. A website I found was http://www.frankwbaker.com/alcoholads.htm. It talks about how kids are exposed to alcohol advertising and how it affects them. Researchers saw similar ads of soda and alcohol that used themes like humor, relaxation, and outdoor adventure. Alcohol advertisements try to link alcohol with things like happiness, wealth, maturity and other good qualities. Misuse of alcohol usually diminishes these things, but they are getting the message across differently. This website is useful to my advertisement because just like my ad, it implies happiness if you use the product. It is unlikely that body wash will make you happy; therefore it shows false fantasies just like the alcohol advertisements.
The first site i chose was the Gender Objectification: Harmful? site. I chose this site because it was well organized and i could find what i wanted to read about very quickly by looking at the side bar thing. Also I find the whole gender thing interesting in how women and men are both objectified to some extent. We are treated like objects just to sell a product and for many other reasons.
The second site i chose was Media Awareness: Masculinity. I found it interesting that most ads geared towards men are played during sports programs. It is kind of common sence but i never really thought about it until viewing this website. also when they said that in most commercials to me women are seen as "rewards" for men that use the "right" product.
Ashley Mork
The first link I clicked on was the "Images of Women and Girls as Portrayed by the Media." It started off with some questions such as how are women beautiful and some others. The one that really caught my attention was: Do movie stars and fashion models influence the acceptable standards for beauty that we see in the media? Who else influences these standards? I think they do. So many girls are influenced by how gorgeous a movie star is or how skinny a model is. They try to compare themselves and of course never come close because images of celebrities are air-brushed and photo-shopped to perfection. This is what leads to girls having eating disorders and becoming depressed. People begin to think that if you're not as pretty as that actress or model, then you're worth nothing, which is completely not true. The other people who influence these standards are the people who make advertisements. If they put average, normal non-airbrushed people in their ads, i'm sure there'd be a lot less depression in girls today, a lot less obsession over how much they weigh and even how they look too.
The second link I looked at was "Sex in Advertising." I thought it was really interesting the different ways that sex was defined. It was teaching that sex could be used in many different ways. In most of the ads you could go to from the site pretty much all were of women. some had both men and women, but the majority of them were women. I think this is because women are easier to make look sexy than men. I mean it can be considered normal for a man to be standing there without a shirt on, but if you put a woman in an ad with just her bra on, that would probably put more sexual thoughts in the viewer's mind.
I found this link that talks about women in advertising and the effect advertising can have on women: http://www.albany.edu/~aw5959/
The first site that I chose caught my eye and that’s why I chose it. The site was called Media Analysis: Masculinity. When the browser actually came up, there was a lot of pink which was unbelievably surprising and shocking on account that the page was about masculinity. As I read the page with the pink border, I discovered some interesting things. For one, I learned that media mostly tries to influence men by displaying male products commercials during sports programs. In these commercials, women are usually not portrayed unless they’re displayed in a stereotypical fashion. Blonde, Big boobs and beer. It’s safe to say that the letter “B” is definitely most men’s favorite consonant. In these commercials designated for men, women are typically displayed as a “reward” for a man and are usually seen holding a cold beer for their man-based audience. It’s enlightening in the sense that every time I myself watched a sports program I have noticed the phenomenon that this website had mentioned, but upon reading it, it enlightened me to what I was actually watching; and how sneaky and clever the commercials can be.
The second website I chose was labeled Gender Objectification: Harmful? On first glance I notice that the layout of the site is black, has a few pictures scattered around it, all of advertisements of the two different genders. Upon reading what the site had to say, I learned that the website was created by Dr. Scott A Lukas who crafted the site for the sole purpose of providing educators and students a resource for analyzing advertisements. Some of the things mentioned that were certainly enlightening, talked about how almost every woman in a commercial are portrayed at a nymphomaniac (Also called a sex addict.) Thinking back on the commercials I watched today, I realized that that statement is so true! Women are always in commercials lustfully looking at men. This fact alone interested me because my final project involves an ad with a naked woman in it, which doesn’t in itself mean that she’s a nymphomaniac but it’s not a long stretch.
After some searching, I found a website, http://www.medicalnewstoday.com/articles/121742.php, which involves a group named the Antiabortion Group, who have created an ad bashing Obama which features a woman who survives a botched abortion. This sight in enlightening and interesting in the sense that America today gives so many opportunities for the public to openly criticize and state their own personal opinions about anything they want.
Katie Lindner
one of the first links i clicked on was sex in advertising because the companies these days do a wonderful job in incorporating sex or sex appeal into their ads. Sex Sells. The next one and probably second in the popularity is Masculinity. men are usually portrayed as muscular and powerful,their powerful bodies dominate space in the ads. For women, the focus is on slenderness, dieting, and attaining a feminine ideal.
SAM SEYDEL PERIOD # 1
The two links i went to that were related to my group and that i thought were interesting were:http://www.utoronto.ca/filmwoman/courses/NEW271Y/271sked.htm, and http://news.indiainfo.com/2008/02/24/0802241213_homer_students.html
The first link mostly shows examples of gender and racial profiling and has some interesting articles, the second link talks about paper(s) that are about popular culture that are being dropped and some feel the papers should still be written for the courses, this link is mostly arguments and points for each side so it gives you the ladder.
the first ad i chose was pop Culture: sports this ad caught my eye because i myself like sports and everything about them. this ad uses big bold red letters to get the readers attention. it also doesn't just talk about just men sports but also women sports and all the other leagues of sports so it just doesn't enforce one topic but all to get a better concept on the other sports. mages, Tv show's, and other networks are also concentrated in this ad to get the main vibe of all the all around sports leagues.
The second ad i chose was the sex ad the main reason i pick it because the world 'SEX' it just stood out and made me start thinking about what its talking about so you have to check it out. It specifies in wonder bras, calvin kieln, beer, and perfume all the things that are sexy and make you feel better about yourself just to be happy for a little be longer just so that can get through with life everyone does it even me.
The first site I went to was Sex in Advertising. It had many hyperlinks that gives us information about the topics listed. It gave pictures for analyzing and comparison. It then went on to mention what they thought about brands, one specifically was Calvin Klein. “Calvin Klein-(the message that innocence is sexy - the concept of the "sexy virgin" - most often through the depiction of young people in provocative poses.” This will be very helpful to me because the ad I am analyzing is a Calvin Klein perfume ad. Also, on this web site are helpful questions that one could ask themselves while writing the paper. One topic that stood out to me was to look at couples and their sex- role messages. After the topic it included questions and a check list. This will also be helpful because I am analyzing an ad with what looks to me like a new couple. Are they taking things slow? Or do they seem to be moving a little too fast? Who seems to be in charge? These are all question I need to put into my paper somehow and then answer them.
Another web site I found interesting was the web site about how Images of Girls and Women are portrayed in the Media. It starts off telling us that the media is everywhere and how it is affecting young girls today. “Female beauty is a good thing, but media images of beauty can sometimes hurt people when they are false and when they depict only one type of beauty.” The web site also gives a list of questions and help one open their mind towards the topic. Questions like: “What harmful diseases might be linked to media portrayals of the ideal feminine form?” With this question one would be able to go deeper into eating disorders young girls have today. Another question was “What makes a woman beautiful?” This could be a very controversial question. One could say that plastic surgery makes a woman more beautiful...or does it make them attractive. Or is it natural beauty. Is it what guys expect a girl to look like; are ads just showing us what the perfect opposite gender would look like? This was a very enlightening site. It opened the mind and got me thinking, what is there to beauty these days? What does it take to be beautiful...should we be going to ads for assistance? ...NO
From the hyperlink Images of Girls and Women are portrayed in the Media I found this website http://www.wsu.edu:8080/~taflinge/badads.html I found it very enlightening showing different ads and telling how they most likely caught ones attention.
The first link that caught my eye was, "No Homer Simpson". It talks about Mumbai University deciding not to have papers on "Popular Culture" and "Film and Literature" for their final year BA English syllabus. Supriya Singh, a sophmore at Wilson College, says that she wanted to study English for popular culture in order to pursue studies in cross-cultural communication, but might opt for Economics or Psychology instead. I think that teachers should use popular culture to help teach their classes because if students don't understand something then they can just watch or read about a show on that subject.
The second link that caught my attention was,"Popular Culture:Sports". It tells you a bunch of links that you can use for different types of sports. It even has it broken up into catagories like: General Sites,Online Articles, Leagues/Associations etc.,and Magazines/Networks/Show etc. This would really help students if they are writing on a sports subject. It would also help teachers with their classes because it would give them something to relate their discussions to instead of something the students have no idea about.
By Danny Sellers
I looked at many of these advertisement links and they were very insightful. Most of them had some pretty valid points and if I had to choose two, one would be the sex in advertising lesson link. It is very enlightening because it talks about different meanings of what we think sex is. These would include biological, emotional or physical, and spirtual. In todays teens we think of more of the physical and biological points of sex when we look at an ad. This helps in my ad because businesses know what we think and how intriged we are about sex and that we think it is on of the most interesting topics of discussion or thought.
The second ad that I thought was interesting would be the masculinity and advertising link. This is bascially all about what my group researched about on masculinity or being manly. It's interesting because in this article it says that commercials about men or manly things tend to be during sporting events on television. Very rarely do they have women ads during this time and if they even have women they use them in their commercials as "rewards" for men who coose the right product. I think it is very degrating for females but it is a necessity in these ads to sell their product.
I found an interesting aricle on masculinity and how we learn what it is when we are kids from http://www.media-awareness.ca/english/issues/stereotyping/men_and_masculinity/masculinity_defining.cfm
It says how mainstream media usually define what a "real" man is. In media, men are rewarded for self-control and the control of others, aggression and violence, financial independence, and physical desirability in which every boy would be taught that this is really how to be a man.
Olson period 6
I chose the link Sex in Advertising Lesson and it talk about "sex sells" and its interesting because its true that sex does sell and especially when it comes to men viewing the ad,what better than to throw a hot chick on the ad to grab a mans attention. when i see an ad with a sexually hot chick on it im instantly hooked and grabs my attention to the product that is being advertised. Budwieser does a great job being the king of beers detailing in their ad women with swimsuits try to seduce you into their product. Hot Chicks and beer! Thats what they are trying to make you think to have a good time and makes you a man. Instead of sex sells you mean hot chicks sell because they are the advertisement basically. Another way i like to compare is that not only is the beer suppose to be refreshing but the women in the ads are refreshing too. Sex sells and aint that the truth its everywhere and i bet at least at least in 65% of ads has something to do with sex.
Henderson_7
Media Awareness: Masculinity
I learned that most commercials directed to males air during sports programming. In these commercials women rarely appear, and when they do it’s in stereotypical ways. As a matter of fact I think that Professor Steve Craig of the University of North Texas is right about women being represented as “presents” or “rewards” to men. However, the men only get these women by buying that product. Reasons for buying this product are obviously fantasy, maybe they’ll actually getting the girl, doubtful. If there is both genders, the males are the more dominant and empowering, very muscular and toned. The females are slender and skinny but also weak and vulnerable, in need of a big strong man to protect them and keep them safe. Undoubtedly both genders are models, with their amazing physic and sculpted bodies, it definitely represents a fantasy. Sadly this fantasy can only come true if you use the product, even if the using the product may lead to depression, drunkenness, marital problems, diarrhea and even death; at least you had a shot at the fantasy, better luck next time. I learned that due to the focus on more muscular male bodies, men have more anxiety and personal insecurity. The thing that we don’t realize is that women have had those feelings for decades, and men have only had these feelings for a few years. Basically, it’s a lose-lose situation: you buy the product and don’t get the results you want, or you could not get the product and stay the same fat, unattractive person you already are. This was helpful for the ad presentation we just got done with in our groups.
Great Advertising, Cleaver Ads
This website shows amazing ads that I’m sure work. The LG Chocolate ad connecting the LG phone with Avatar was awesome. It shows the viewer how good life can be, and how their phone could help you achieve it. As you may well know, Avatar has already become a must see movie hit. Avatar is the mostly costly movie ever made, costing an estimated $237,000,000. With all that money going in the product MUST be good coming out. Not only is the movie already #25 movie of all time, it made an estimated $3,500,000 at the midnight showing and $232,200,000 all of opening weekend. At the World Premiere ‘Avatar’ turned the Red Carpet, blue!, which is the color of the Avatar’s. To put it into perspective New Moon, a female heartthrob, made $125,000,000 opening weekend. To connect Verizon’s phone to this massively successful and amazing movie was pure genius at its highest class. The next commercial was by AT&T talking about their iPhone. The commercial brings in the Christmas spirit by using the song 12 Days of Christmas. Every day is a different quality that the iPhone has to offer its customers. Very smart to use Christmas seasonal theme but not as good as the LG Chocolate commercial, by far!
Hahahahaha, the next commercial is banned and advertising the Toyota Yaris. I can see why this is a banned commercial, there are so many sexual innuendos its just scary. Horney, presumed boyfriend is talking to Seething, the dad, about taking ‘his daughter virginity out tonight’. Then the two talk about “protection” when driving the daughter home? Horney tells Seething, “Oh yeah, of coarse, I’ve got a Yaris”. The dad acts all interested and Horney goes into the details and accessories. Saying that the car has two big air bags in front, he then proceeds to “motorboat” the air. Then saying the car traction control for when it gets slippery and wet. The dad later joins in and says, “So it can take a pounding from any direction”? Overall this commercial is funny but I can understand why it is banned.
Chelsea Mattson Pd. 7
The first link i clicked on was the pop culture:gender(tyra banks). I chose it becuase i am a fan of tyra banks modeling and i enjoy watching her show on mtv, america's next top model. Naturally I gravitated toward that link. I liked the picture at the top of the page that was of tyra, it was similar to a 'got milk' ad. She looks casual, yet sexy. It reads glue underneath it, signifying that maybe tyra is the glue that holds the modeling industry together.. At least she is definately the glue that holds teenagers attention to her show, ANTM. As teenage girls we watch the show to listen to the modeling advice she gives to her contestants, which is usually critique in thier walk, hairstyle, clothing and such, the girls that win over tyra's affection typically go farther in the competition. And also notice that every winning girl in the show has a stick figure.. tall, and skinny as all get out.. many turn out with eating disorders: anorexia, bulemia, ect. Also Twiggy is the glue or 'cement' foundation that holds old modeling to the new modeling in the show. Tyra is always praising Twiggy and teaching the competitors to be like her. It really makes you think twice about the show, since every contestent that actually makes it somewhere in the competition usually ends up being a completely different person, looks and attitude wise by the end of the series. conformity perhaps?!
The second link that really cought my eye was msnbc gender bending, which these days is world-wide contraversial issue. I liked the heading, Boi, or grrl? It really made me think hard about the topic and the fact that two such easy words are being mispelled, like two such easy roles in the past are now being crossed(or have they always been?) when and where will the gender bending line be desintagrated? next week, next month, never.. In my eyes it probably will be a problem for decades since there are so many mixed opinions out there about the topic. I found the actual lifestyle of Alex Polanco(the gender bender) fascinating, boy one day, girl the next?? The fact that this boy often switches back and fourth his 'costumes' to match his diffent friends was really interesting. Would some people consider him gay, some straight but confused, and probably some have no idea what to think? Is cross dresser the proper label? not exactly since there is no 'proper' label for any personality type or apperance these days. The 18 year old boy claimes "I just like the opportunity to be a man or a woman, if i want." after all isn't that what America stands for..Freedom, choice, Decision? Ironic that The u.s. is one of the most judgemental countries.
The gender line is blurred more and more as time goes by, or has it always been blurred, it is all a matter of opinion. In the picture at the top it shows Alex putting on his wig so he must have been feeling girly that day. Wierd maybe to us, but this is how he picks out his appearence every single day, what does he feel like being..
I couldn't imagine wanting to be a guy one day, and a woman the next, but to each his own. To some there is such a fine line between right and wrong and to others that 'line' is completely different. Lifesyle, gender, clothing choice, and the "right" way to dress and behave is all a matter of opinion in and of itself.
The first website that i looked at was Jean Kilbourne, Expert Advertising Analyst. this stood out to me because I recognized the name from class and because i believe that she had alot of information that related to my Analysis paper. I found links to other sites that analyze advertisements and also the methods of creating the advertisements, such as air brushing the models or retouching the images. On this site i found that Jean Kilbourne has been anylyzing ads since the late nineteen-seventies and that she has produced many lectures and books about ads. I found on Kilbourne's site that Companies spend over 200 billion dollars a year on advertising which cought me off guard but was also very interesting. She compares the alternate reality that exists in advertisements to the problems that exist in reality and looks for connections between the two of them.
the second website that i took a look at was the Media Awareness: masculinity link. This site explained that most ads that are directed at men are usually played during sporting events while ads aimed at women are very rarely if at all played during sports. Professor Steve Craig, of the University of North Texas, claims that women that are presented in ads focused on men are often shown as rewards for men after they purchase the correct items. In a way that, from my perspective, relates to my ad that i am analyzing, as it is accepted that women have been sexually objectified for there bodies, many companies have been using similar methods of objectifying men. My ad, which is for the Braun Bodycruzer, a body hair trimmer, shows a man who's shirt is unbuttoned to show his hairless chest, stomach and pubic region. According to this site ads like this, which focus on athletic and well muscled men are causing men to feel the anxiety and personal lack of self esteem that many women have been feeling since the beginning of using sex and appearance to sell.
I did my first one on gender objectification: harmful? Women seem to get men more in ads because men tend to think more about sex and getting with a hot girl. there dream girl. Who might be on an ad and this could make a man think if he uses this project he can hopefully get with his so called dream girl. Women on the other hand seem to look for guys have money and fame and out standing bodies. so in ways gender objectifications could be harmful due to people seeing anything and everything in diff ways. like in our project we did sports drinks and we didnt put a female in our powerpoint. its not because we were racist but because every powerade and milk and gatorade ad we found that we as men thought looked cool had amazing athletes on it the people we as males tend to watch in sports. and were not going to pick something that looks feminist.
In sex advertising it is probably one of the most powerful word you can put into a ad. SEX is the word that everyone in the world knows about and has thought about at one point in there mind. People tend to be drawn towards an ad that has sex in it because usually sex ads are the good ads that show and tell you interesting things. It is also bad for the world and public due to little kids and teenagers. this might be the reason why people have thought about sex and want it so bad. they see these ads in magazines and on tv. If kids were not able to see these ads at a young age. they might not have it on there mind. and be have sex at a young age and just throwing it out there for anyone to get at. The world thrives on sex ads. they are drawn to them.
My ad is over gatorade, my whole paper relates to three major things: sports, sex appeal, and pop culture. With those things in mind the first link i clicked on was pop culture sports link. Scrolling down i clicked on a site entitled Empowering Women in Sports. this site Talks about the enactment of Title IX which is a federal law prohibiting sex discrimination in federally funded education, which includes athletics. This is really important to my paper because the center piece of my paper is a women! This act has benefited women greatly, for much of the known history when we refer to sports we refer to them always a a male thing. The three main sports in america are NFL,NBA, and the MLB all of which are sports for males, yes their is the WNBA but lets not kid ourselves no one watches it hahah (JK...kinda). A random fact here but Golf is an acronym which stands for Gentlemen only ladies forbidden. These disadvantages have made it hard for women athletics to even come close to mens, on any level.
The second link i clicked on was the gender bending link. I thought this ad was really neat because it showed that even though men feel the need to act macho and manly according to Americas standards they can still have soft spot and still have a metrosexual side and still be a MAN. This article in a way helps my paper out just from the other side of the street. Serena Williams is actually very manly she has a really big frame, is very strong and is extremely athletic, but yet she is still a very beautiful, artistic, and creative women, who is also a fashion designer.
I think alot of guys wish they could take off the mask of masculinity and just be themselves. Acting manly enough for americas standards can be a hard thing to do sometimes. Alot of times when im at the mall i see the grundgiest looking guys looking at clothes at american eagle, the buckle, and pac sun, you can see that they really like the design of the clothes, but when it comes time to check out they only have basic stuff with no design. I belive they do this because they dont want people thinking they have a sense of style, because that is a historically feminine trait. This is really ashame because the popculture media in america is forcing men to hide their individuality and forgot who they really are, just to please the public.
The link that I decided to choose was about masculinity in advertisements. I found it interesting how men are showed as slim, white, muscular and sexy. As women are showed looking for sex and male companionship. I think this is very true, women in ads are always having missing clothes and showing a lot of skin. They show women as objects and not people. It’s like we are back in time were women are doing all the work for the men. But if you look at it closer, men want to see these things. If a normal women wearing everyday clothes they wouldn’t get the viewers attention would just skip over the ad.
The second ad that I decided to choose was “boy” or “girl”. In the morning the person decides if he wants to be either a boy or dress as a girl for the day. He doesn’t just want to be one person. The part that I found the most interesting is that he picks what he wants to be on where he is going to go and who he is hanging out with. I wonder if the people he hangs out with knows that. After reading this article I felt that you need to be comfortable with who you are. You need to be who you want to be and not what others want you to be. What is the norm?
By shad smith
These websites helped me in many ways. These websites helped me realize how advertisement analysis is use in everyday. From some course like American Studies helps me with finding different cultures in my ad. With great advertising, clever ads; this shows you that commercials work with catching your eye and making sure you remember the product. Web Quest on the other hand takes you thought process, what the intended is jot down some notes, how does advertisement shape these images, and what harmful diseases might be linked to media portrayals of the ideal feminine form? These three questions and thought process help me think harder about ads and how to ask questions and answer them through the ad.
cj wachter
*The first page I looked at was the "Sex in Advertising." The thing I noticed was how the word sex gets our attention and why it gets our attention. This would be an interesting lession I believe. I would like to learn about how sex has multiple meanings and what those meanings are, the biological definition of sexuality, and even the emotional definition of sexuality. It's also interesting to know that sometimes sex is use positively in an advertisment but sometimes its not. The question I think would be the funnest to learn about is the why do you think women texnd to sexualized more often than men? I think it's because women pick at their body's imperfects more than men do. Women want to look a certain way just like the celebs or models. However men may want the same thing but I think they are more focused on how hot and sexy the women are looking in the ads. *The second page I looked at was the "Jean Kilbourne, Expert Advertising Analyst" page. I click on resources and I went to a link from there called the "True Body Project." It was about 13 girls who were hired to worked for a six-week period to study body, body image, gender, media as it relates to body and more. Now today, a good number of those girls are making a defference in their worlds. Some of them go to are school while some are journalists. The ones i thank the most are those working as advocates for women's rights or working in sex education for refugees. The project director Stay Sims said, "Young girls become so uncomfortable in their bodies they disconnect from them. And then, when they still feel the uncomfortable feelings of youth they begin to futher medicate themselves to block ou the feelings of the body and self entirely." She also notes how that leads into drinking, smoking, eating disorders, and other bad habits of teens. This is so interesting to me because it really does relate to many girls everyday life and the troubles they have to go through. *The website I found was http://www.aspeneducation.com/factsheetpromiscuity.html. It tells about the sexual promiscuity in adolescents, statistics, and other interesting schools or places teens can go for education.
The first site i chose was the Sex in Advertising Lesson. This caught my eye right away because in my ad for my ad analysis paper the words Guys, Sex, and More Sex are bold and placed around a "perfect" guy. This site helps me understand why advertisers use these stratigies. Usually they would try to make Sex a hidden message in an ad but in mine it is written right on the ad. This is almost mocking the advertisers because why would you just want to slap those words on there and not make it a hidden message? Obviously they're using sex to sell the product especially because they're using those words and a "perfect" guy.
The second site i chose was the Gender Objectification: Harmful? because in my ad there is a perfectly sculpted man. This site made me think that they use men like this and make them look perfect to target women and their sexual fantasies. What woman wouldn't fantisize about a hot, muscular guy? It also made me think about how the man is just used as an object in an advertisement for a woman's product. There are many ads out there like mine that is a product for woman and they just use a hot guy to advertise it just to catch the woman's attention. This also shows that most of the time we think of women as objects in advertising but men can also be too. Just like females, males can look at the men in the advertisements and think they need to have a body more like them, just as girls do when they see "perfect" women in an ad.
http://www.stanford.edu/class/linguist34/Unit_09/words.htm
This site has studies for certain products and why they use the words they do. They know what words are going to get the consumers attention and how to use them.
The link that caught my eye first was the Sex in Advertising Lesson; mainly because it was the only link with the word sex in it. Sex is a powerful word, whether it's used positively or negatively is up to the consumer. As stated in the link, "it is human nature to be curious about sex." No matter if you want it or not, everyone is curious. Why are we curious? Because the media is filled with sex. That's all they talk about, because they know not just perverted males will be attracted to it, but even the sweet quiet girl at school. Sex is approched by all viewers which in return makes advertiser's use sex in basically every ad possible. On this site, it also says that sex has mulitple meanings. Biological, emotional, and spiritual.
The second ad i chose was the American Pop Culture Course. I chose that one honestly, because it was the first one. The site is class description. In the class they will analyze TV, films, ads, music, and cyberculture as well. They will research how and why the advertisments are the way they are. The course makes students expand their horizon and used different approaches to studying pop culture.
Lexi Fontana Pd. 6
My paper is on Gatorade “The League of Clutch” that shows several superstar athletes. When looking through the advertisement analysis links the Pop Culture: Sports obviously stood out to research. After visiting the site I choose the Empowering Women in sports topic and was very surprised with the information about Title IX. Title IX is a federal law prohibiting sex discrimination in federally-funded education; this gave many women the ability to perform in sports like the men. In my ad there are two professional volleyball players glaring at the camera. This may because women have always seemed to be sub-stature from the men in the last 20 years in sports. In the ad Misty May and Kerri Walsh seem to have that chip on their shoulder and have something to prove against the guys. Let’s face it, men run the major sports in America today (NFL, NBA, MLB). Women have slowly made their way into the sports spotlight but they are far from being as recognized as men.
As I was scrolling down to uncover more awesome information in the analysis links I discovered No Homer Simpson? After reading the article it was very enlightening to know that what we are learning about now is a common course in college. It surprised me how the students reacted from having a couple papers removed from the syllabus. Soon after the changes students and teachers were outraged that the Board of Studies for English chairman, Professor Arvind R Mardikar, replaced the “Pop Culture” and “Films and Literature” papers. It seems to me that the professors at Mumbai University are going backwards from a paper that student thought was “more interesting, radical and thought-provoking.” Ads have a enormous effect on our culture, and to not have your students express their beliefs is upsetting.
The first site i looked at was Pop Culture: Sports. I chose this because sports interest me just like they do most guys. Sports are a way to show who is better or for guys who is stronger and more masculine at the sport they are playing. The first thing i noticed when the page popped up was the Nike ad at the top, the red lettering made it stand out. The ad says "your're running because you want that raise, to be all you can be. but it's not easy when you work sixty hours a week making sneakers in an indonesian factory and your friends disappear when they ask for a raise. so think globally before you decide it's so cool to wear".This is saying before you buy those nike shoes that you love so much, consider what is being destroyed to make those shoes, and if it is hurting the earth or not. This also makes me think that you would want to buy those shoes because if people stop buying those nike shoes people will lose their jobs. This site also as other links you can click on, like gender equity in sports talking about equal rights to different genders in sports. The site also had all the website for all the american sports, football, baseball, soccer, nascar, golf, tennis, volleyball, and wrestling. The site also has links to the magazines, tv shows, and networks that write and advertices for these sports.
The second site i chose was sex in advertising lesson. The site was about a lesson to a class to to see if a certain word would get the classes attention, the word was sex. Yes the word got the attention of the class because it is human nature to be curious about sex, even if you have mastered it there is still information to be learned. Alot of people try to know as much as they can about sex to be the top dogs, if they know more about it they will be better at it so everybody will want to have sex with them. The whole lesson is about sex and what the students thought about it and what their definitoins were of it. The site also had people and things that were big sex promoters, like calvin klein, he is the concept of the "sexy virgin". Also the wonderbra, saying that women are sexual objects to be looked at and played with. The site also got into some history about sex, and who plays what roles in sexual activity. This site was very interesting, it showed me how much people care about sex and how much they want to know about it, it is an imediate attention grabber.
Although many people have already said this, the sex in advertising lesson was really interesting to say the least. It is interesting to think that sex is more than just a physical manifestation of a couple's emotions; it is also a spiritual experience. Of course, since our hormones are constantly raging as teens, when we see ads with sex in them we automatically think that product is awesome and a must buy, which usually is not true. Although it does not deal with my topic nor my group's topic, I found the gender bending link to be disturbing but interesting. It is odd to think that a man would willingly dress up like a girl some days but other days dress like a guy. It seems to be a weird "trend" that must be difficult to coop with, especially for his friends and family. I am curious to if he changes his name every other day or did he change his name to something that can be unisex, like Sam or Alex. Also, there could be the conundrum of which to call him, if he did not change his name. I also found an interesting site made specifically for exactly what we are doing. The URL is http://www.genderads.com/Gender_Ads.com.html. The creator of the website includes a PowerPoint that tells us how to read and interpret ads. His site directly targets ads with gender diversity in them. He even gives other sources to investigate in order to find more information. His site also analyzes ads with women in them. He says that women are depicted as strippers almost in order to sell a product, which is just obscene. He goes on to say that if the model looks normal, the sales would not be as great as they would be if the model was above normal. He then goes into the color of their skin and how it affects the ad sales. This is overall a great website to find good information.
Austin Sumner p.6
In my ad in the sports illustrated swimsuit edition, Pontiac has 8 women sitting next to their Pontiac G8. They are using the women to compare the car to, obedient and sexy. This is why I choose the link about Gender Objectification and then to the link about the Roles of women in ads. I agree with just about everything they have to say about women in ads. Women who know they are beautiful try and get jobs as models. The jobs are slim forcing them to be in ads like the one I have. These type of ads are stereotypical. They are making it seem like women are sex objects and dependent on males.
The ladies in my ad are all pretty "flawless", or as we have come to know them as. I think that our view on the human body has changed quite a bit. So for my other link i decided to go with Jean Killbourne's site and then went to the body image project. I totally agree with what they have to say about the human body and how we look at it. We have to realize that we do look okay and if we need to change it is from the inside out and not the other way around. They also have a great point that our outside appearance is a determining factor in how we place our self in society, but realistically its the person inside that usally makes friends, or it did in the past.
For the next site, I got into the subject of how celebrities and too thin models and how these people are hurtful to women how are not alike. I think this is a big problem in society today because it is changing people and even killing them sometimes. I have a cousin who was anorexic and she is big into fashion and all the celebrities. Before we knew it she was in the hospital about ready to die. I really do believe that there is a problem here. The stats behind this show that women, on average, see anywhere from 400 to 600 ads a day. It'd be easy to be anorexic in the world we live in today and this website shows it.
http://womenshealth.suite101.com/article.cfm/body_image_in_advertising
Clicking on the “Sex in Advertising Lesson” link I found many things that will help me become more analytical towards my pair of Jordache jean ads. This particular website poses the fantastic question “what underlying message is being sold by this ad?” In both the Jordache jean ads there is a blatant and underlying sexuality used. The fact that Heidi Klum, a spectacular blonde goddess, is completely topless in 2007 ad is an outrageous blatant sexual message. In 1986 the message is a little more hidden. There is a man attempting to kiss a magnificent blonde while he reaches into the front pockets of her beautiful fluid jean skirt. She looks as if she has no care in the world about the guy and is very independent as she stands in the middle of a field gazing off into the distance. As Mr. Christenson said “Who knows what his hands are doing in her pockets!” To sum it up, this website helped me look more in depth at what my ads are subliminally selling to their readers.
Another website I found to be particular helpful towards my provocative advertisements is the link “Gender Objectification-Harmful?” This particular site name caught my eye because the Jordache Jean ad is a prime example of gender objectification. This website has a vast amount of categories that you can click on and I choose to click on “Sex Object”.( I was think about “women being OBJECTified” constantly in our human society whether we are aware of it or not.) The page it brought me to talks about the pornographic depiction of women in our society. “Trees’ work illustrates the profound levels in which pornography works to attack the social fabric of society, even outside the realms of sexuality.” Tree also goes on to say that these types of ads “will lead to increased violent behavior of men against women in society.”
http://www.associatedcontent.com/article/14015/gender_roles_and_degrading_women_in.html?cat=4
This is a website that I found. It supports the fact that some ads today are particualary degrading to women.
i scan throughly many of the Adevertisement Analysis Links but the one that caught my attention was the "Sex in Advertising Lesson". This was very interesting Link. It got me thinkin of many ads that sell their products by using sex as a main source even though it got nothing to do with the product. I analyzed that sex sells best in every ad there is out there. We know that. Sex is being used to sell almost everything even though there are they are clearly products and services where sex should not used in any type or shape. But sometimes, using sex to sell, makes a lot of sense. beacause mans are very into pleasure of sex and everthing that get our mind running on sex, we dick it like gold.Sex Brilliantly. These companies getting loaded of money every min. So why wouldnt they, sex is just getting part of our culture. We are sexual beings. Advertisers use this attribute by trying to associate our feeling and emotionswith their products and services with sexy soductive imagery hoping that some of the obstract gets attached to their brand in the consumer's subconscious mind.
The next one that got my attention was "Pop Culture: Sports". This Link is all about how to make sport equiment and sport drink in the advertising world. So in this kind of ads they put athletic people look like super hereos, legends. They try to put the product to look more than man and help them do things that will never do.
“Sex In Advertising” was the first advertisement analysis link that I read. This link explains that people naturally wonder about sex. That is the reason why the word sex gets our attention so easily, and also why it is used as a tool in advertisements. The lesson, “Sex In Advertising,” describes the many meanings of sex. These meanings are from the biological, emotional or physical, and spiritual point of views. In the biological sense, sex is used for reproduction. Every species has a need for sex. Hormones control the hunger for sex. The emotional/ physical definition of sex, given by the link, is that sex is an expression of profound emotional feelings that two beings share. The third point of view sex is described in is the spiritual view. This view of sex is that it is a heavenly bond between to people, that is a rendition of the soul of a person. Advertisements have twisted the public view on the real meaning of sex. Ads have made people think that they need sex and that it is normal to have sex randomly, with just about anyone; but they must be look beautiful in order to be worth it. The people in most advertisements are beautiful people who appear to be flawless. This point is apparent in the lesson “Gender Objectification: Harmful.” Part of this lesson is about women being portrayed as dolls. It says that women are shown as inanimate objects; they cannot think or act on their own. What I got out of this part of the lesson is that in many advertisements women are beautiful, thin, and flawless, and some of the time of vacant facial expressions; basically every characteristic of a doll. These lessons relate to my advertisement in a few ways. Some being how the girls in the ad look like they are there just for the boy’s pleasure. My ad also shows the girls as dolls. They are stick thin, beautiful, and seemingly flawless.
First of all, I went to like five of them. Read a little and didn't find anything relevant to me, my group, or my paper. But then I opened Media Analysis Webquest (http://www.ldcsb.on.ca/schools/cfe/rpt/RPT_Reporter/student.html)and almost pooped. It talks about comparing stereotypes and the way they're portrayed in the media. I was instantly intrigued and started to think about it. But I couldn't come up with anything because I don't read the paper or watch news, I don't find it interesting. BUT I thought...and thought...and thought about all the stereotypes my group and I presented to the class and really analyzed why people are portrayed this way. Was it their history? Their genetics? Or just all misconceptions that are totally far fetched? Well I came up with this conclusion: Some stereotypes come from before our time and are passed down from generation to generation teaching their youth to be cruel unaccepting bigots. Like the stereotype that all black men and huge muscular savages probably came from slave days where slaves were bread to be as muscular and strong as possible to be able to work harder. But these days it continues, and if you just opened your eyes you'd see how ridiculous it is. Other stereotypes like the stereotype that all white guys are either ra-tarded(Hangover)or spoiled pricks that have everything just given to them is only true to an extent. You get out of Orange County and the South and you'll find smart hard working Americans that are capable of anything if we put our mind to it. Other stereotypes like Asians are nerdy or all street racers is ridiculous. I know a couple of guys that love cars, I included, but it isn't because they're Asian. We do because that is what we find more interesting than anything else. And I also know a couple of Asian friends that aren't the brightest bulb on the tree, it's just how they are because they're human, like the rest of us. I guess that's what I'm trying to say, people are who they are, some are stereotypical but most are indiviuals.
The first site I went to was Sex in Advertising. There were many ads that you could look at and analyze. The one I looked at was for the wonderbra. I looked at this ad because I am doing my paper about Victoria’s secret. This ad was much different than a VS ad. It was in black and white, and it wasn’t as sexy as a VS ad. But some things were the same like the way she is looking at you and the way she is standing is the same way that the models in VS stand. The model has shorter hair than most of the VS models but her hair is still sexy and curly. The words in this ad say “mind altering, and legal too.” They are referring to drugs by saying mind altering. They are saying that wearing this bra makes you feel as good as drugs would make you feel. I hope that I will be able to use some points of this ad also in my paper somewhere.
The second site that I went to was “gender objectification: harmful?” This website explains how men and women are seen as objects in ads. There are many different ways that women are portrayed in ads, They are strippers, housewives, sluts. Women are also used in ads to show how to make yourself look better. They are used to tell you how you should look and what you should wear to make you “good enough.” In ads, men are usually shown to be in control of everything in the ad. They are strong and are protecting the woman. Men are used as sex symbols just as often as women are. People usually think of just women but men are used to show off their bodies for cologne ads. The cologne is somehow supposed to make you look like the hot guy in the picture.
Tabacco ads are meant to target all groups, ages, and genders of people in every advertisement. The tabacco industrie tries to graw you and make there products seem "cool" or "pleasurable" these are common terms that relate to certain cigarette ads. These ads have always shown that using these products is cool thing to do.
i chose a camel tabacco advertisement that plainly says forget what everyone else says about or products and "break free." this ad caught my attention with the plainness of the ad. Mainly the big bold letters infront of the the Camel tabaccos camel logo it staits, "Just say no to people saying no."
Bravo, this remarkable idea is necessary just by the way
One of the links I chose to type on was pop culture sports. There are many different sports in the United States and they all have one thing in common: danger. In football you can suffer many different injuries that can affect you for the rest of your life by paralysis, broken bones, and sometimes it could result in death.. In Hockey you could get your teeth knocked out or you could suffer a back or neck injury. In Golf you could suffer head trauma or any other kind of trauma from accidentally getting hit by a golf ball or club. In NASCAR you could crash and suffer a serious body injury. But why do they keep coming back and taking these risks, because of the loyal fans that like seeing them come back week after week. They get respected more and more for coming back every time and putting their lives and bodies on the line. As long as the fans are happy then they will do all that they can to entertain them week after week. This gives them a thrill that keeps them going.
Another link that that I clicked on was gender, race, class in sports entertainment. Do people get better or worse treatment because of who they are? Do richer people have more of a chance in sports than people that have less money than them. Richer people probably can afford personal trainers and the finest exercise equipment possible so they probably would stand a better chance. On the other hand someone who is poorer would probably work harder at it so they would have just as much chance as somebody who was rich. They have given equal opportunities to women then they do to men so now one is not better than the other. And as to race they have better opportunities than they did in the 20th century. Some would even see that people of different races are more talented than Caucasians. Take people like Kobe Bryant and Yao Ming, they show that they have just as much if not more talent than white people.
As i was scaning through the given links i chose the Sex in Advertising Lesson. I think the main reason i chose this one is mainly because my Advertisement is full of sexual inuendos that would fit right in with this topic. As i read through the lesson plan i realized that these students where learning where learning in the same manner that we were by breaking down ads and by having the students show the class what they have learned. Another link that stuck out to me was the Gender, Race and Class link. I thiink this link mostly stuck out to me due to the fact that it relates to what our group presentation consisted of. One of the links showed me the steps of breaking down these ads and what one should look for when analyzing. Also it showed me why advertisers chose to use stereotypes within there ads.
Out of the many links I found the Images of Girls and Women as Portrayed in the Media particularly intequing. The website was an outline of a study done on the objectification and focus on capturing the minds of woman in advertisements. It focuse on the role the media plays in persuading woman to believe in a set image and desire to attain it. In my paper I am focusing on this very thing. I think that this could be helpful in analizing further the affect advertisements have on womans self-image. I also think that it would be helpful for my group to look deeper into the internal need woman have to fit the mold and the problems that it causes. The harms of this type of brainwashing techniques are definitely adressed here.
Another link I found interesting was Gender Obectification: Harmful? It adressed how genders are portrayed in advertisements and the stereotypes they present. In my paper I am adressing how blondes are given the reputation of a lack of inteligence. Woman are typically the brunt of this stereotype and so I think this link would be very helpful in adressing this issue head on.
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