Here are the directions for this two-part comment:
(1) Click on one--or a couple--of the "Advertisement Analysis Links" in the right-hand column of this, our class blog. Learn something from one or more of these links and respond in 150+ words. (These directions are supposed to be vague, because we then get a lot of independent, interesting thinking generated.) (2) Post a possible thesis statement for your advertisement analysis essay. Thesis statements must be arguable and must get the reader ready for the points you will then make in your paper. Here are three good examples I've created using the three papers you've examined--Bridget Olson's: Through a(n empty) promise of increased promiscuity and desirability, VO5 Extreme hair product makes consumers reevaluate gender roles, then feel compelled to get Extreme hair products to be valued and unique. Erik Hanson's: By utilizing all of the powerful psychological connections men have to sex, Peak Long Life antifreeze strategically creates top-of-mind awareness for its product. Andrew Rogen's: With its advertisement featuring the Pussycat Dolls, Verizon Wireless is deeply and negatively affecting the overall psyche and self-esteem of young girls--globally, not only in America--and using sexual images to get our attention, then make us associate getting respect and attention with sexuality only. Andrew Dohrman's: By "Americanizing" itself through a comparison to an unstoppable, driven celebrity and by implying its car can grant personal ownership of the road, emotions, and life, Subaru, a Japanese company, effectively influences consumers. Nicole Okins's: By comparing men to unevolved beasts, Trojan condom ads ethically urge women to be safe, yet harmfully make women believe Trojan condoms can change men, making their male mates more intimate, romantic, and committed.
(1) Click on one--or a couple--of the "Advertisement Analysis Links" in the right-hand column of this, our class blog. Learn something from one or more of these links and respond in 150+ words. (These directions are supposed to be vague, because we then get a lot of independent, interesting thinking generated.) (2) Post a possible thesis statement for your advertisement analysis essay. Thesis statements must be arguable and must get the reader ready for the points you will then make in your paper. Here are three good examples I've created using the three papers you've examined--Bridget Olson's: Through a(n empty) promise of increased promiscuity and desirability, VO5 Extreme hair product makes consumers reevaluate gender roles, then feel compelled to get Extreme hair products to be valued and unique. Erik Hanson's: By utilizing all of the powerful psychological connections men have to sex, Peak Long Life antifreeze strategically creates top-of-mind awareness for its product. Andrew Rogen's: With its advertisement featuring the Pussycat Dolls, Verizon Wireless is deeply and negatively affecting the overall psyche and self-esteem of young girls--globally, not only in America--and using sexual images to get our attention, then make us associate getting respect and attention with sexuality only. Andrew Dohrman's: By "Americanizing" itself through a comparison to an unstoppable, driven celebrity and by implying its car can grant personal ownership of the road, emotions, and life, Subaru, a Japanese company, effectively influences consumers. Nicole Okins's: By comparing men to unevolved beasts, Trojan condom ads ethically urge women to be safe, yet harmfully make women believe Trojan condoms can change men, making their male mates more intimate, romantic, and committed.
This comment is due Friday, December 5, at 11:00 p.m. and is worth 30 points. Remember to type your class period number at the beginning of your comment.
98 comments:
Well hello everyone!
One thing to remember on this ad analysis is to keep out repitition... If I remember right Rogen made many changes and shifts throughout his paper, from the culture as a whole, to describing the ad, to breaking down one of the people's poses...
I'm bored at work, thought I would see what you guys have been up to.
This paper is hard to get started, but once you get a topic just roll with it!
Period 1
part (1)
It is really fascinating to find out that our culture is affected by many things, not only what are the accepted beliefs of the time but also some of the accepted beliefs of the past. There are many people who scrutinize the culture we live in and everything within it; people like anthropologists and ethnographers dissect the spread of our culture and its affects on everyone around us. The reasons on why we live the way we do and the reasons behind what we do is much more complicated then what we may think, we are affected by many factors. Many anthropologists look down upon the western culture because of the way it is structured, or lack there of. Until recently many anthropologists weren’t even sure what course to follow in understanding popular culture and what would be needed to figure out the enigma of it all. Popular culture truly does “Illuminate how we are all ordinary yet desire to be extraordinary or can at least envision extraordinary possibilities within ourselves.” (Dr. Paul Mullins, IUPUI)
http://www.iupui.edu/~anthpm/popcult.html
part (2)
Why is it that when a product is sold, with sex being the largest part in its advertisement, sales skyrocket, but when the product is sold alone, sales are not as phenomenal as one would want? Old Spice makes men feel that they need to want women in a purely sexual way, that there is nothing but lust that should be shared between a male and female in today’s standards.
Part One
I watched the one for the "most beautiful drink ever." I thought it was clever how they just so "subtley" added nudity and other sexual images into the commercial. It was really busy and there was alot going on, but if you watched closely you could see exactly what they were trying to do. They only showed the sexual images for a brief second, which makes the audience wonder if they really saw what they thought they did. That causes them to watch the commercial more intently, giving the advertiser the exact satisfaction that they wanted. I find it kind-of entertaining how advertisers try to be subtle about little things like that, but it is so obvious once you look closely. But the thing of it is, most people don't bother to look that closely having the mindset that "it's just another commercial." The only thing that they remember, if anything, from the ad would be the sexual parts and then only remember them does the advertiser no good because they don't even remember the product.
Part Two
When you look at this advertisement, what is the first thought that comes to your mind? Most people would agree that "sex" would be the most commonly used term. When I think of perfume ads, and what they are selling, the thought that SHOULD come to our minds should be "smell." But unfortunatley, in today's succeptible society the things that stick in our minds the most are the most expilicit of the whole ad.
When reading over a few of the advertisement analysis links I found it very interesting how women were always or most of the time presented in one or more stereotypical ways. For example men were always rewarded with beautiful women if they picked the right product, team, or whatever the company is trying to get these men to buy into. Overwhelmingly most of the women that were presented in these ads where in some way presented so they looked like they needed a male companion or they would just fall apart. With these types of ads floating around in the media today men and women are being brainwashed into thinking what the ideal person they should be looking for is. By presenting images that portray people in this light makes people really think of whom they are; are they to fat, in the right clothes, have the right “look”? Who knows? Well according to the media these people have to change. Change into something that will one day try to make everyone appear the same. Eventually if media has enough influence in the world there will be no diversity at all. We will become one person; where ever you look you will not see someone unique but the same. All because of the influence advertisement has on the readers and viewers of the world.
When men come across this type of advertisement the first thing that pops into their head is sex. They see the name of the condom, Trojan, and immediately are enticed to figure out what it is that will get them laid as soon as possible. According to this add if they use the Trojan condom they will have a leg up over the other guys, hence the women will flock to them because of course, they have a Trojan.
5
Advertisments today pull every age group to have that certain product. Wtih the help of someone famous and well known will up the amount of money that comes in to the people that are trying to sell the product. We are influenced by all sorts of people and products. The advertisement that i looked at was the on with Lebron James and the chalk. It showed that since he was throwing the chalk up in the air that everyone else followed him and did the same. Like he was some god or somthing. It just shows how people catch on and want to do some of the same things that others do. By playing the candyman by lil wayne that will also draw in people who listen to hima nd enjoy his music. Also by having other famous people in the commercial. They showed all different types of people in the commercial to try and reach out to all sorts of people, that are in all societies they know they will get a better outcome rather than just trying to grab a certain age group. Ill admit if i see someone that I recognize there is probably a greater chance that i will get it rather than someone i didnt recognize. We dont intentionally do this we are just all surronded by whats in and what you "should have".
Of course well all know one way to grab peoples attention. SEX. It sells and advertisers know that it will grab peoples attention. Why should a advertisment that is for shampoo have to be somthing about sex. Because it grabs your attention of course.
3
Studies have now shown that its not just women that have personal insecurities due to advertising involving perfect human specimens. The masculine ads that run primarily during sports programming have caused men anxiety and personal insecurity about their image. Children view these programs with their fathers and grow up hoping to be strong and hansom like the people on television. When the children grow up they might feel inadequate when they compare themselves to the fit muscular men that have women lining up for their companionship in commercials. The women are also portrayed in stereotypical ways but the advertisements are not directed toward them. In addition it is a proven statistic that women have suffered from these Barbie stereotypes for years. Changing focus on fit muscular men has set a new standard for men to attempt to achieve. This higher standard has amplified men’s insecurity which they are not supposed to have. No longer should feminist complain about the unfair standards push upon their sex when it is both sexes that are presented with unrealistic standards of perfection.
Dipping is cool. Not only is it better than smoking, it makes you more masculine by doing it. It makes you part of a brotherhood of handsome scoring men.
Pd. 7
I clicked on the Sex in Advertising link. One of the first points in this lesson is to put the word ‘Sex’ on the overhead and ask the students what they think. I think that students would be really quiet when they see this because they know that this subject is very touchy and not usually discussed in daily life. I also think that this is used to advertisers advantage. If they try to make sex more casual they will become more comfortable buying the product. The third part of the lesson is to put ‘sex has multiple meanings’ on the board. I believe that many teenagers would not understand this because they think of sex in one way. Next, the lesson has the students brainstorm about the different ideas of sex and how they are related to the ad. I believe that this is a good exercise because it gets students thinking about the many ways sex can be interpreted.
Thesis: Going against the grain, the advertisement used to sell Eternity by Calvin Klein by using elements out of the ordinary such as black and white, intimate models, and a simple wedding band.
period 5
I searched through the Sex in Advertising link and found out some interesting things. We all know that sex sells. It is everywhere. Whether it is under the surface or clear as day, it is used by advertisers everywhere all the time. Sex is a way to provoke people into looking further into their product. It catches people's eye and makes them curious. There are multiple meanings of sex. A lot of the time it is hidden and only understood if you look closely into it. Women are commonly depicted in sexual advertisements. They are put down and described as objects rather than human beings with feelings. It creates emotions in people that you wouldn't get through a normal advertisement. Sometimes sex is used as a dominant or control over another individual, a sense of power. Sex is the key to selling products and everyone knows it.
I don't have a thesis yet because i am still debating on which advertisement to use
period 5
I searched through the Sex in Advertising link and found out some interesting things. We all know that sex sells. It is everywhere. Whether it is under the surface or clear as day, it is used by advertisers everywhere all the time. Sex is a way to provoke people into looking further into their product. It catches people's eye and makes them curious. There are multiple meanings of sex. A lot of the time it is hidden and only understood if you look closely into it. Women are commonly depicted in sexual advertisements. They are put down and described as objects rather than human beings with feelings. It creates emotions in people that you wouldn't get through a normal advertisement. Sometimes sex is used as a dominant or control over another individual, a sense of power. Sex is the key to selling products and everyone knows it.
I don't have a thesis yet because i am still debating on which advertisement to use
Edit your thesis statements to look/be/communicate like the ones on this blog and the ones I've shown you in class. They are class, solid thesis statements. Be sure to mention your product/company in your thesis statement, as the examples do. Be sure to address cultural signficance. As Jean Kilbourne says: don't just determine what good/service the ad is trying to sell; notice what ELSE the ad is selling.
pd 3
(1) I viewed the Stella Artois "Doves" Commercial and was humbled by how a beer commercial could be so sweet. There were no words said during the commercial, but delightful christmas melodies. The music playing and the place this event is happening reminds me of the Harry Potter movies. The man creating the dove looks like a perfectionist and reminds me of Scrooge. Why the window is open, I'm not quite sure because it is quite chilly outside. The dove "comes to life", maybe like this brand of beer will during the holidays. The people who make this beer craft it specially for the holidays... at least that is what they are conveying. The dove brightens up the town with the star or snowflake it is carrying (I cant tell which it is), and when you drink Stella Artois, your house will be just as bright.
(2) Through the desire to "be delicious", DKNY brand perfume targets women that feel the need to be seductive, and with this product, every man will want a taste.
Pd. 7
I chose Masculinity and Advertising for my topic. I completely agree with everything they are trying to get across to the public. Women are usually said to be like “rewards” and that is totally true, and a little degrading. I learned from the article that men in advertising are usually portrayed as being muscular and the strength point, and women are usually weak, slender, and very dependant on the masculine figure.
I haven’t written my thesis yet because I’m not sure what ad I want to do.
period 1
1.) I read the "Masculinity and Advertising" article because it pertains to the advertisement I chose. Men want to be tough and feel tough because that's ideal for their gender. Women are sometimes displayed in a stereotypical way in a male advertisement. The women are portrayed as the "prize" a man can receive by using the certain advertised product. Also, men tend to be built strong to present a sense of power to attract the audience of the advertisement. Women in turn tend to possess attractive features and a slim body. Women also demonstrate vulnerability by standing behind the man while the man displays dominance in the middle of the advertisement. For many years, the attractive, sexy, and flawless women have taken over the covers of magazines and tabloids demonstrating the need to be skinny affecting young teenage girls into turning anorexic or bulimic. Now these men that pose themselves in ads to show masculinity and strength are causing younger men to be insecure with their own physique just like women have felt this insecurity for many years. So these days, masculinity is intensifying advertising to appeal to the "tough" side of men to get them to buy a certain product.
2.)I haven't come up with a good thesis statement yet.
pd. 3
I looked over some websites that talked about advertisement and how it affects our culture. Today everyone is affected by advertisement. All age groups are targeted by some product. I found a Jessica Simpson perfume ad in "Cosmo Girl" and she was naked and covered with a silky sheet. This magazine is for girls from 10-16 years old. This was disturbing to me to see that young girls are seeing images like this and thinking they have to look sexy to catch a boys attention. Girls are also getting the wrong ideas about body images. They see skinny models showing tons of skin and want to look just like them, so now eating disorders are at a high. More and more people are influenced by advertising and are persuaded to do or think the wrong things.
I have not found an ad I wanted to use yet. Although I might use the Jessica Simpson perfume ad that was in Cosmo Girl. Therefore I do not know what my thesis statement will be but I know I want to talk about sex and how it is targeting young girls.
FROM KELLI H. PERIOD 1:
I chose to read about the role of feminism in advertisements by Jean Kilbourne. She had a lot of good perspectives of ads that I had not thought of before reading her comments. She talked about how the sex content is hard to get away from because it is everywhere like on television, magazines, books, movies, video games, and even on little kids cartoons. She goes on to say that advertising has affected many people and you can tell by the way people dress in todays society. She has wrote several books about the messages that the advertisements that putting out there to make people think differently then they usually do without even noticing. Jean adds advice for the parents of teens too that see all the ads and want all the items that are portrayed in the advertisements. In the end she comes to say no matter how hard it may be to avoid the content of the advertisement think instead what you want for yourself.
Possible Thesis Statement for Paper:
In the attempt of selling products for hair the companies go above and beyond to not only have the product be the focus of the advertisement but instead try to get the viewers attention by putting something more interested on the page instead of the actual product the advertisement is made for to sell.
This blog exercise is supposed to put pressure on you to find an ad soon. You need to get going on this paper process. Find a suitable ad, then create a possible thesis statement for it. Put that "rough draft" thesis statement here. Use the examples on this blog and from class to make your attempt.
Period 5
Apparently at Mumbai University it’s frowned upon to even mention a fictional iconic character named Homer Simpson. What I learned from reading the article is that they are removing pop cultural references that have to do with modern English teachings. To me that does seem unfair considering that most students can agree that school is no the place they want to be, and by talking about something they deem relevant but boring. Students do tend to get there hopes up when taking a certain class but a good percentage of the time they are disappointed with the results. Whether the idea of removing pop culture was from a teacher a student or even a parent is irrelevant, what is relevant is that students from Mumbai University have to learn grammar without cultural references. The students from Mumbai seemed they do want to learn about what Americans love and compare themselves too so it doesn’t make sense to remove a character who isn’t real.
Sex sells but at what price, people are getting being diluted into believing that certain celebrities actually prefer Pepsi over Coke, or that someone such as Rihanna really uses Covergirl for her hair. Most people don’t realize that when looking at these advertisements on magazines or on television is that the company is paying a large six or seven figured number for a simple 30 second commercial or one picture in a three hundred page magazine. By having some celebrity portraying themselves into believing this is what girls should look like, or by showing you how to go and ask someone out; they are forgetting the downside of what is happening. Should we treat people who aren’t as good looking as Rihanna like garbage, should we treat women as useless toys for your own pleasure? We shouldn’t but people want a certain amount of attention to feel confident about themselves of what they look on the outside, and what they feel in the inside.
Is that a good introduction for my paper mr. C, the last sentence is my thesis statement what do u think?
Robert--look at the examples in your notebook and on this blog exercise's directions, then taylor yours to be like those examples a little more. You should mention the company directly and by name, and discuss how culturally significant this ad actually is. I do like what you say about how we look on the outside and feel on the inside. These advertisers intentionally try to harm us, without question, to get us to buy their products; you're right about that, Robert.
Robert--just make yours a little more like the ones I posted on this blog and on the whiteboard in class: Andrew Rogen's, Erik Hanson's, Bridget Olson's, and Andrew Dohrman's. I'll help you more in the near future, as I'll help everyone in class and when/if they come see me for help before school, 6th period, or 8th period.
period 3
I read the Gread Advertising, Clever ads link. In the first video it seems as though this is going to be a commercial for a fantasy movie because it looks like magic is being used, but then all of a sudden a glass full of beer pops up. It makes you think that beer isn't bad, and can be like a fantasy. Also it is clever for the company to be relating this to a holiday because that is when most people drink. In the Martini Bianco commercial the setting changes about every few seconds showing that people can drink this beverage in many places. You can tell this commercial was made for european people because italian words pop up throughout the commercial and a song that obviously is in a different language is in the background and at the end George Clooney is dressed to look like he is italian. Also there are good looking girls throughout the commercial probably to keep the attention of the people watching and to show that beautiful people drink this, so if you want to be beautiful you have to drink this.
In its advertisement feauturing Kobe Bryant, Vince Carter, and Steve Francis, Directv is trying to get you to buy their products by making it seem like you will be missing all of these dunks if you don't purchase this membership.
Period 5
1. I viewed the Sex in Advertising web page and mainly focused on the budweiser advertisement. In this ad a tan and beautiful woman is laying on grass with her eyes closed wearing a revealing swimsuit. Most people instantly look directly at the woman and in doing so will notice the product just behind the woman. The woman is acting as if she is in a perfect world and life couldn't get any better. The woman is actually covering some information about the product so we can't even read it. This shows that they are advertising the hope that men will get these kinds of women just as easy as they can get Budweiser. This ad is focused on attracting males as well as females. She is laying on perfectly mowed grass with wide open space behind her. Men would love to have a lawn that looks like that with a beautiful young lady spread out sunbathing. The "King of Beers" slogan tells men that if they drink it they will too be the king. In being the king they will be rewarded with a woman such as this and a lawn such as this. Women view this ad as if this lady drinks Budweiser and looks like this and is in a dreamworld, why can't I. If i drink Budweiser I will have long dark hair, a rockin' body, and beautiful skin like she does, Right? Sorry ladies but this is just isn't true. Beer companies will use anything they can to try and penetrate the male and female minds.
Referring men to pigs could get the point across to women that they need to use a condom eveytime, but what about men, most men see a bunch of pigs in a bar and think its somewhat humorous that pigs are drinking alcoholic beverages and trying to get with women and they don't notice the small print and the product at the bottom of the page.
-dont have an advertisement picked out for sure.
I viewed the sex in advertising and i viewed all over the advertisements but the one that stuck out to me the most was cavlin klein's advertising techniques. Its amazing how sexual these actually are before studying and anazlying advertising i would of never thought of it this way but now after spending weeks on it i can disect every part of this ad and what everything is saying. The way that the bodies are positioned and the woman's hair and the mens facial expressions, they all make sense to me now its just crazy. Every single Cavlin Klein ad in here is about sex, why? Because sex sells , who knows why it sells but it sure does if you were to put an ugly person on an advertising eating or doing something not attractive, noone would want to buy it because noone wants to be like that person. Everyone wants to be an attractive young female who all the men want because everyone wants to be perfect, noone wants to be an outcast and that’s extremely sad...why would we all want to be the same? who knows maybe due to the fact so people will except us and noone will exclude us is a major reason, we can't even be ourselves in society anymore without getting judged. Little kids are even looking at these ads and hopefully not all of them get it. But I just don’t understand why we need to have SUCH sexual references for people to get there products across.
No advertisement yet.
pd. 3
I read the great advertising, clever ads. When trying to make a great commercial that will sell to lots and attract alot of attention, music, picture, season, and whos in the commercial are all big in the advertising. Lebron James chalk commercial probably wouldnt have recieved so much attention if lebron wasnt in the ad. Because he is popular and lots of people look up to him, that advertisement probably was viewed by lots. The Stella Artois was specifically created for the holidays, if it was shown during summer time this commercial would not get near as many views. Also the music plays and important role in that advertisement. People who make ads need to really focus on what and who they are trying to target. If it is children it has to be something children like and same with teens and adults.
My thesis: By believing in one self, Britney Spears' frgarance Believe attracts people to escape their own life cage to experience new life wonders.
Tanner Thie, Period 1
I read Media Awareness:Masculinity and are they trying to say that guys who don't look like the models are jealous of them? Like girls all want to look like the models or idol them, well most girls. Guys are in ads to be tough, you dont see alot of scrawny guys in ads. I know in most ad's i see i notice that the guys are ripped or wearing some kind of new fashion. I look at those and i definitely dont look up to them at all. When guys are used in ad's its to either make the girl look good or its a sports ad. I think women care more about ads or it influences them more than guys. Men dont care what they look like and dont need the new fashion. I sound kind of sexist but thats the way i see it. I know i dont care for ads. Guys like to be tough or be shown as tough but i dont think of all of them are jealous or body conscience when they see ads where there ripped. It doesn't bother me at all.
I dont have a ad picked out yet.
Pd.1
The sex and advertising analysis link when they talk about Calvin Klein and sex it reminds me of the presentation that the group gave today in class. I learned that from these ads we see on this link that sex can be inoccent. I never looked at these ads the same because i've learned that if you look at the ads close you can see alot of interesting details like women looking innocent while grasping onto a pair of pants. The pants being the main thing in the picture being some to consumers. Also, that some ads the idea is to eroticize women more often than men. Because more women seem to look at the ads closer because I believe they're more interested. Another thing I learned is that men seem to be the main point in sports programs for advertising. And if women are portrayed in sports commercials they're usually portrayed in a stereotypical way.
I don't have an adverisment picked out yet but I think it will have something to do with hunting. Scent Lock will keep the deer by you, not making you smell like poop! Old Spice cologne will keep away the deer, use the right tactic to keep em by you!
pd.1
I read the one about male awareness of masculinity. I learned that more ads are directed to males during sports programs. For example during the superbowl, how many commercials do you see for women? Probably not many because most guys watch the superbowl. In these commercials there are muscular and fit bodies. In this article they say that these kinds of commercials are causing men to feel insecure like the women have been feeling for decades. If you are a guy and you feel insecure about how you look, quit pouting,go to a weight room and actually do something so you don't feel that way when you see a commercial like that. I still don't even see how you could feel bad for yourself by watching a commercial.
Part 2
I haven't picked out a ad yet
Prd. 3
The ad I analyzed was the Lebron James Chalk commercial. A simple act such as chalking your hands before a basketball game gets glorified to the point that everyone in everyday life uses chalk and throws it up in the air to immitate Lebron otherwise known as King James. Throwing chalk in the air entertains people so much that he runs to each side of the court to repeat what he has done. The ad is saying that anything Lebron does, including the very unimportant act of throwing chalk in the air, is now the coolest thing you can do now that lebron has done it. Lebron also wears Nike shoes so everybody who is anybody needs a pair of Nike shoes. Nike also was able to put arguebly the most popular hip/hop artist right now in the commercial, Lil Wayne. If Lil Wayne and Lebron James wear Nike shoes you would be a fool not to get them too.
Undecided on advertisment.
period 3
Jean Kilboune analyzes alcohol ads and their effect on college students and their drinking habits. She has a very good point that there a lot of movies that give the image of going to college as just being one large party of constant drinking and partying. For example the American Pie movies were and still are very popular among the younger age group of as young as high school students and in these movies there is a lot of casual drinking and a lot of partying which these teens never get into trouble or suffer any consequences like in real life. It also gives teens the idea that even if you’re a loser you can be cool and get good looking girls to come to your parties as long as you drink. The movie also gives the image, through Steve Stiffler, that if you’re a guy and you act like jerk you may get more women. Steve makes repulsive remarks towards women but still seems to get laid more than his four other friends. Jean’s points of view really make you think about how even though we say it’s just an ad the ads effect us in ways we don’t realize.
By comparing men to unevolved beasts, Trojan condom ads ethically urge women to be safe, yet harmfully make women believe Trojan condoms can change men, making their mates more intimate, committed, and romantic.
Period 5
We are always shown ads all the time mostly misleading its no wonder the world has so many crazy weird people, girls trying to be barbies and guys trying to be cool jocks and football player. Car ads making men think the only way to be cool would be to have a big truck, and girls that they need plastic surgery to look good cousin people to spend the money they don't have. I think that ads should just be more strait up and not hide it in lies and misleading ads.
Through out looking for advertisements to use for my essay one of the main selling tactics I’ve noticed is sex. Sex can be used to sell many things whether it be clothing, perfume, or even antifreeze. But why do we use sex in advertising? From this link it’s pretty clear that sex usually sparks most people’s interests. It gets the product noticed. It’s human nature to be interested in sex. Sex can be seen from a biological, emotional/physical or spiritual point of view. From a biological standpoint, sex is a reproductive mechanism. It exists in all species and it controlled by hormones. It’s a bond between two individuals. It’s an expression of love, trust, and caring. Sex is an expression of inner human spiritual life. Sometimes it’s not always used positively in advertising. It can also be used to dominate or control another individual. We must be careful when we deal with advertisements and not be fooled by them. We must ask ourselves what the underlying message of the ad is and decide from there.
By advertising makeup and sexy clothing to young girls in a “got milk?” ad Miley Cyrus corrupts them to dress and act older. This advertisement it proof that young girls are growing up too fast because of the media corrupting their minds into thinking they should look and act alluring.
pd. 1st
I read about the sex in advertising and the masculinity ads. In sex ads they are trying to tell the consumers that if you use this product you can have amazing wild fun sex whenever if you use this product. If men wear a certain type of cologne, for example, women will find them irrestible and want them badly. For women, they have to have a certain perfume to be considered "sexy" and desired by the man. Advertisers use women with little clothing that have a flawless body to make women feel that they have to be like this to be wanted and that this product can do that for them.
When reading about the masculinity for men, the article said that most commercials directed to male viewers occured during sports programming. Men want to be ripped and have good looks and be talented like sports athletes so a perfect time to try to convince men that they need a certain product is during a sporting show. In these commercials they show the men up close so we can see how good looking and ripped they are and often show sexy women to show that a man can have her if he uses this product. Commercials today are giving men the same anxiety as women in that they need to be flawless and sexy to be wanted.
By using a celebrity like Paris Hilton, this advertisement is showing young women that they can live a "fairy tale life" like Paris does.
pd. 3
1) I looked at the third video in the Great Advertising, Clever ads. It showed Lebron James throw powder into the air before a game. Then it shows a bunch of other people doing the same thing. All of these people seem happy and are all good at the task they are performing. The music is called "Candyman" by Cornershop. The title makes you think of something sweet like candy, or something pleasant. This relates to the commercial by relating the joy of playing basketball with candy which everyone loves. The commercial is in black and white which I think targets African-Americans because it mostly shows African-Americans doing things. At the end it says Nike's slogan which is when we finally find out it is a Nike Basketball commercial. I think this advertisement is most effective on sports fans because they will recognize the people in the commercial and probably know what to look for in the commercial, otherwise I think people will just ignore it.
2) Gillette shows us that even against the harshest of critics, such as a mob of angry Red Sox fans, Derek Jeter doesn't break a sweat; and you too could be unbelievably confident if you only wore Gillette Clinical Strength Anti-perspirant.
Pd. 3
1. In Masculinity and Advertising I found that the commercials that are mainly directed to man, are shown during shows that men are going to be watching. And in those commercials there are very few women, and if they are in the commercial they are portrayed in stereotypical ways. In these commercials the men and women are are perfect in every way possible. Perfect bodies. Perfect lives. Nothing could be better for the men.
2. Specialized Bikes. In the ad they show that with their bikes you will be able to handle any jump any terrain. The bikes give you the skill you need.
period 3.
I went to the link Great Advertising, Clever Ads and analyzed the first commercial about Miss Dior fragrance. The reason I decided to analyze this commericial is because I had seen an ad from this commercial in a Seventeen magazine while I was looking for an ad for my paper, and I didn't really get it. The ad came from one of the last seconds of the commercial. I understood that it was a fragrance and that it came from Paris, but I did not get the concept of the boquet of balloons. Also, I had no idea who the girl in the ad was. After looking at this link from the side, I now understand the advertisement a lot better. I now understand the girl is a French model, Maryna Linchuk. The advertisement explains one of her typical days, and even though I don't understand the French lyrics being sung, I can understand the ad. The ad is filled with soft things. The colors are all soft: soft pinks, whites, soft yellows, soft grays, etc. Other things throughout the commercial are also soft. She wears soft clothing and light materials, smells soft flowers, has soft hair, falls into a fluffy feather-soft bed, etc. This softness makes her appear clean, healthy, fresh, comfortable, and beautiful. Finally at the end of the ad, I now understand it. I think that the ad is saying that as long as you have the Miss Dior fragrance with you [or on you], that you will be able to escape any of your struggles or problems in life [I guess through the use of balloons]. I also think the music in the ad is catchy, which may make people enjoy and remember it more.
Rough-Draft Thesis:
As a newly-wed couple prepares themselves for a night out on the town, the husband worries about his bloated, expecting figure and aching back, while the woman provides him support with one hand as she enjoys a martini in the other, but only after drinking into this absolutely perfect world of Absolut Vodka.
period 3
I read an article on masculinity. I found it interesting that the men in beer commercials are usually white and muscular. Most ads for men are aired during sporting events or channels women usually don't watch. If a woman is in an ad they are percieved as skinny and vunerable. Guys now feel the same pressure women have felt for years about their figure and actions.
I have yet to find an ad that I would like to analyze but i plan on looking through some car magazines because i have great intrest in them. I believe i would write something like this one. When the first model T was made it was made for transportation, but now ads portray that a person needs a car in order to succeed in life or have the things celebrities have.
Period 1
Every guy wants to be tall, ripped, and tan right? In today's cruel and misunderstanding world that is what masculine adds have resorted to. They have put the strongest best looking males in the picture then thrown a bottle of body spray or jeans in there to make some money. "If you buy this you will look like this" is what many ads want you to believe and it actually crushes people when they know that they won't ever look like that. That is what I think causes depression and possible suicide in males because they can't look like the chiseled greek god zeus. This is how the ads work so well because they know they appeal to males and make men think they need to buy these things to feel more manly.
Thesis statement:
I am unsure what I am doing for my ad paper but im leaning towards sports and masculinity. Every guy wants to be great at sports and if you buy (place ad here) you can achieve your dreams and possibly play proffessional sports; or so they want you to think.
I read the article on Masculinity and Advertising. This article was very interesting to me because everytime I see an ad for men that is exactly what I think about. I think men should definitely read this article. In this article, they talk about how women are used as trophy's for men in most of the mens ads. How the ads give men a fantasy about who or what they could become if only they would buy the right product. Producers use these ads to let men see the types of guys that they idolize to get them to buy their product. The fact that men are often seen as only the tough, muscular and powerful types is also mentioned in this article. I agree comletely with everything that is said in this article, especially because you never see any skinny, scrawny guys showing off in commercials or magazine advertisements. It always a certain stereotypical look. All we ever hear about today is how women are being so degraded because of their image and how models look in magazines, I believe the same thing holds true with men sometimes. They feel like they too have to look like those tough, tanned, and toned bodies.
I am currently deciding between 2 advertisements so I do not have my thesis statement prepared yet.
I looked at the Sex in Advertising link, and I realized that sex really does have many different meanings. If you were to ask the class what sex meant, you would get a different answer from everyone. Some would say that it has something to do with love, but some would say it has to do completely with pleasure. Some people would say that it is what you are supposed to do when you love someone. But when you dig farther into that, what does love mean? Does love mean you want to spend the rest of your life with someone, or does it mean you really care about someone? The whole thing just goes in a giant circle, and absolutely no one will ever find out what the true meaning of sex is.
per 7 sorry
Period 5
I looked at an article on on Budweiser "The King of Beers" that shows a picture of a women that is barley dressed and very attractive. The ad is just one big sexual inuendo by suggesting that you could turn into a women of that beauty or bag a women of that beauty by just drinking their beer. This is very clever by catching mens attention mostly because of the fact that is a gorgeous women that is barley clothed. By doing this they are trying to attract men who feel that if they did drink this beer it would make them a better man and possibly get with a women who looks similar to the one in this ad. I am assuming that they have raised sales prices from men who have week enough echoes or self confidence that they do get hooked in on this pitch by Budweiser. This is a prime example of sex sells because this beautiful women has nothing to do with the beer and it says nothing about the beer all it has is the title of the beer and this beautiful women which says nothing about the beer at all.
I am undecied on my advertisemet right now but I am trying to find onw on "sex sells".
Period 5
Part(1)
I watched the ads from the Great Advertising, Clever Ads link. I really enjoyed the first commercial for, Miss Dior Cherie fragrance. I believe that it sends a very direct message. They chose a girl that is using their perfume doing a lot of things that most girls would enjoy. She gets to have fun shopping and trying on sunglasses. It shows that she is independent and knows how to get ahead (like when she was on her bike and she got in front of the cars). In the end of the commercial she also got the guy, which is how most girls would want it. The woman that they chose for their perfume is also very gorgeous and elegant, which is what most girls look up to and want to be like. Another commercial advertisement that I enjoyed was the Lebron James Chalk Commercial for Nike. I think that this advertisement is all about image. Lebron James is arguably one of the best basketball players in the world. Durning the commercial it shows all the rituals that Lebron does and he is also wearing all Nike. He has people form little kids all the way to people working in a barber shop doing his rituals. This ritual that they are all doing is tossing talcum powder into the air, and Lebron James does it into the air at the scorers table before each home and away game. During the commercial he is dressed in all Nike, head to foot. The message that I believe that this commercial is telling viewers is that if you wear Nike you can be just like Lebron James.
Part(2)
They LYNX shower gel ad sends an extremely overt sexual message to sell its product instead of touting any of its product features.
pd.5
part(1)
Sex sells due to a sex driven economy. Times have changed and so have our advertisements. Back then many wouldn't even have imagined putting a naked girl on a perfume advertisement. Even then many would have stated that our way of life is almost immoral. Today's culture has drastically changed and it has turned into the sex, ego, and money driven world that we live in today. In many perfume ads today, women are stripping down and becoming more open to the camera. I don’t believe sex should sell as much as it does. It puts an impact on the children of our society and they are going to grow up looking and acting like those naked models. They are showing the young of our society that casual sex is normal and real people do it all the time. I don’t believe that it is the right thing to do for our young society. Car ads even have barely dress girls sitting on top of the car. Men stop and stare at this; therefore, they are more likely to look and retain the information gathered from the ad because the almost naked girl caught their attention.
part(2)
i am currently trying to decide between 2 ads; therefore, i do not have a thesis statment
pd. 5
thesis statement
Jessica Alba says its Tiger Time. So If you drink Tiger you can be as sexy and as successful as Jessica Alba. This ad shows extreme sexual references and many others as well.
pd.7
I clicked on the link leading me to a page on masculinity in advertising. In the reading I learned of how commercials aimed at men are most likely to air during a sports show, such as football. In these ads the men are made to show dominance as well as masculinity. I beleive that companies are intelligent for having their commercials air during this time. Another point the web page touched on was how women are portrayed as a reward for having the product. These women are usually a preciption of what a man would view as a perfect body. The women are viewed more as objects rather than human beings. Another link that i clicked on was Advertising Propaganda. On this site it tells how we are brainwashed everyday by the media around us. The site tells of how to be a smart TV watcher, and how to protect your kids from getting too much influence from the media.
I have not picked out a specific advertisment yet, but I will be comparing and contrasting ads in guitar magazines.
pd.5
From looking at these websites I learned how sex in advertisement today is normal, while back awhile ago they would have been completely unacceptable. Sex sells in advertisements today because the main thing is that it draws in people attention to the ad and makes them look at the ad. While back about thirty years ago this would have been considered completely outrageous and unacceptable in society back then. Instead of the product revenue sky rocketing from the sex in the ad like it does today it probably would have gone done and the person that did that ad would more than likely be considered a pervert. In advertising today it is hard to find an ad without some sort of reference to sex in it, and the ones that do not have sex in them do not sell as well as the others, mainly because they do not draw peoples attention as much as ones with sex in the them. Sex in advertisement has just become part of society now and now considered socially acceptable and completely normal.
Thesis statement
I am still deciding between two ads so I do not know my thesis statement right now.
period 5
I looked at the sex in advertising lesson. Children ages 12-13 shouldnt be learning this quite yet. Some of them cant and wont be able to handle the talking about sex and everything. Parents, I am sure, have complained to the school saying "My child is to young.", and I agree. They learn about sex between a man and a woman and I think parents should at least disscuss it with the children first. I am not sure that they would know how an ad is taking sex and using it as a means of advertising.
My thesis...
Sex sells everthing from computers to clothes, and of course sales keep going up up up! Candies uses a very sexual image to sell there perfume.
http://facultystaff.vwc.edu/~mhall/advertisements/shoes_clothing/images/Candies--couple%20with%20rocket%20on%20computer--glamour%2000.jpg
pd.7
I read the sex in advertising and realized how in detail you can get talking about sex and what it means in these ads. I noticed that there are alot of products that use sex in there ads. Some of the questions asked on the site like, Who is in the background? What is the women doing? What is the man doing? really get you thinking and help analize the ad better. I learned how they can put anything on the ad and relate it to sex. I think sex is essential in ads because it does catch everyones attention and sells the object very well. Almost every perfume ad uses sex or has half naked women and men in them and the site talks about Calvin Klein using provocative ads all the time. Sex is all around and everyone is open with it these days so why not put it in advertisments.
Thesis: With Halle Berry's flawless skin, Revlon Colorstay promises your skin to look untouched like hers.
Sex sells, but at what price?
Pd. 5
Children's Perceptions of Male Stereotypes
In 1999, the research group Children Now asked boys between the ages of 10 and 17 about how their perceptions of the male characters they saw on television, in music videos and in movies. The study revealed that the boys were quite aware that these male characters on television differed from their own friends and fathers, and from themselves. They had also noticed that media portrayals of success do not necessarily reflect their own ideas of real-life success. The boys said that most of the men on tv and in movies where usually violent and angry, great leaders and problem-solvers, funny, confident, successful and athletic. They also said that some of their favorite actors included Arnold Schwarzenegger and Bruce Willis. But it wasn’t just the physical appearances that made the boys idolize them; it was also the context of the movies in which they stared. Movies such as Terminator and Die Hard, which both had violent scenes in them, led to the boys bias toward violence as an essential aspect of their everyday life. This research, and the Children Now study, both suggest that the media should take the opportunity to reach beyond these stereotypes—and to present a fuller and more realistic picture of the lives, experiences and identities of men and boys today.
Thesis Statement:
Smokeless tobacco is “so cool” it stains your teeth, gives you bad breath, and can even give you cancer, but the ad doesn’t want you to worry about that. SKOAL just wants you to use it so you can become muscular, independent, football playing “macho men”. In the ad everything from the field to the guys and even the sky is tough looking. There are three men who are all wearing muddy and tattered clothes. The main guy is wearing short sleeves so he can show off his guns, he has a football in one hand and his fingers are taped together on his other hand. But what you might not notice at first is that there is a can of chew in his pocket and he has a big ol’ whopper in his lip, which is done on purpose because it wants to show people if you chew tobacco you can be as cool and tough as this guy, but in all actuality it makes you weaker.
Period 3
I looked at the ad about sex in advertising and the ad for Gasoline Jeanswear. The ad could have multiple meanings one being that if you wear these jeans you will be more powerful and will be able to walk over women. The other way and probably the way that the company wanted the ad to look is that if you buy their product women will "want" you and want to get with you. In the ad the woman on the ground is wearing underwear, a small unbuttoned jean jacket, and it looks like men's shoes. She is grasping onto the mans leg and trying to rip off his jeans while he walks past, she can't get enough of him. In the background of the picture there is a race car for some reason probably showing you that if you wear these jeans you will get girls as fast as the car can drive. It is strange how more and more companies are using sex to sell there product even though their product may have nothing to do with sex at all like jeans. However you cant ignore the facts, sex sells period.
Thesis Statement:
The ultimate attraction, a car so hot you will want to have sex with it?
7
Advertising is everywhere in our life. In American Pop Culture Course it tells you where you will see the advertising industrie. The only thing is that it is everywhere in our life. If you turn on the TV, radio, open a magazine, go on the internet, or even talk to your friends it is there. It is on t-shirts, shoes, pants, billboards, even in school. There is no way away from it. On top of that no matter what you say it works on you. If you buy anything with a logo on it or something that you thinks makes you cool then you have givin in to it. The only way around it is to go into the woods naked, make all your own things with your bare hands, including clothes, and staying in the woods forever and never talk to anybody agian.
2.) Under Armor is a nessicity to be the best athleite and coolist looking you can be. It also keeps you the perfect body tempertare while you perform for all your fans. Under Armor is the only way to go.
By looking at some of these websites one common theme I have found is that advertisers try to make us feel inadequate in every way possible. Whether it is our weight, or style, or our looks, we never measure up, therefore we are worthless and the opposite of cool. Advertisers know that if we feel inadequate in an area of our lives we will try to improve in order to be more stylish or cool. Whether it is a shampoo company telling us we are fat and ugly or a car company telling us we're not a real man, advertisers try to create a problem that there product can fix. If advertisers can make us think we a void in our life then we are much more likely to buy their product to be cooler. One product that does this particularly well is old spice swagger. One of their ads shows a nerd and then Brian Urlachar (who is a Real man according to their standards because he was lucky enough to be born athletic). We are lead to believe that we are total losers unless we wipe swagger under our arms.
By instilling in people a sense of inadequacy, and the possibility of being a human failure, Old Spice is telling us we can increase our strentgh, sexiness, and coolness by using a certain deoderant.
We can only be disappointed by the promises these ads offer. None of these messages can ever be fulfilled in our lives. An epiphany for me! We can only be let down by these marketers. False hopes, empty (and harmful) promises.
3rd
I chose to write about the Lebron James commercial. Lebron is known to chalk up his hands before the game and to put on a show by throwing it in the air. Lebron can do this because he is simply a King. King James, as they call him, is considered the next MJ or maybe even better. He is a fan favorite because of his good looks and enormous talent. This ad for Nike definetly helps them because the average people in the commericial feel as important as Lebron does. The film is in black and white to give it that old school look. That old school look helps Lebron's image so he doesn't look like a young punk. Lebron is helping sell his new Nike shoes (which are pretty sweet) by appearing in the Nike ad. It definitely helps that Lil Wayne is in this commercial, because if Lil Wayne and Lebron both support Nike, then it must be the best brand ever.
Chewing tobacco is so awesome. It cost money for what? To lose your lip? Your gums? Rot your teeth? Or lose your whole jaw? Ya sounds pretty awesome. Kids risk all of this just for recognition that they are as cool as the other studs that do it.
Pd 7
I went with the Media Awareness: Masculinity link and found the articles very interesting. I read the very first one that come up when you click on it right away and I was a basic overview of how males are portrayed in the media and how strong and bold they are compared to women, who are considered “prizes” for these masculine men. It talked about how commercials with men are almost always shown during sports programming, which I never really thought about how some shows and channels really do have all the same “kinds” of commercials, different products but same message I think. I clicked on a few more links of this site and read a breakdown of the masculine types portrayed in some way in every commercial or ad. There was six different groups they categorized men into but the one I think we see the most and has the biggest effect on men’s self images is the Jock.
Thesis:
Smart and Sexy lingerie line and ad campaign harmfully shows women that what is under their business suit not only enhances their cleavage and sex appeal but also can improve one’s brainpower and possible career advancement.
Period 1;
[1]While browsing through the sites that were listed, I couldn’t help but feel inadequate and unimportant. All that advertisers want us to care about and do is buy there product, no matter how horrible it makes us feel. We could buy a brand of sweat pants because we saw a super model wearing them, but that doesn’t mean in anyway shape or form that we will look like that, unless you’re already an anorexic and or bulimic girl who walks up and down a raised stage for a living making young girls feel bad about themselves and do anything that they can to be like that, and if they can’t make themselves look like that, serious consequences can occur. Suicide, bulimia, anorexia, and depression are just some things that girls can get from looking at advertisements that feature “hot” women.
[2]As for the thesis statement, I haven’t thought of a very good one yet.
Pd. 1
#1. After going to a couple of sites I was noticing how negative ads really are. Do you ever see a positive ad when you’re flipping through a magazine or looking at billboards? All the ads you see never really put up your self-esteem and make you think that your life and body is really a good thing. You look at an ad and see what a person or company has that you don’t have. Ads really are just negative images in our society that are trying to make people feel so badly about themselves that they need to buy the product just to function in image that the society and the ad company wants us to see. I saw a couple sites on the list that were about positive ads. Ads that are current into worldly problems like politics and third world countries. I think that magazines for our generation should have more ads that are current on the world’s problems instead of going off about how a woman and man should look. Our older generations have a common theme of saying that our generation is less intelligent and naive about the world that is functioning around them.
#2. With this ad and product the viewer sees an image that they long to have. The viewer is attracted to the perfection of the ad. The human mind is based on being the best, the prefect, and the intelligent. In this ad it shows the perfection but the perfection has taken the intelligence and modesty out of the picture. This ad shows how women are degraded, perfection is needed, and sex is a necessity.
2.) Here is my thesis statement:
By subconsciously indicating a bold sense of masculinity, Mustang cologne draws in men of every age and race to show that men can be tough studly individuals by buying their fragrance.
I thought it was interesting to learn that sex has been increasing in advertising. But not only has it been increasing, it has started to not only portray sexy women, but now sexy men. It's horrible to think that people actually believe what these advertisements sell. If you buy a certain product, then a woman comes with it.
Brand parity is an interesting concept to me. It must be difficult to have pretty much the same product as another company and find a way to advertise it differently to make it more appealing.
I also thought that it was interesting that masculinity and sports media tends to air during sports programs. It makes sense though, since more men watch sports that women. I find it hard to believe that people see men getting women on advertisements and think that if they buy that product, they too will get a beautiful woman like the one from the ad.
In this Magnifique ad Lancome uses Anne Hathaway to lure their audience into believing that if the consumer buys this product they can also be "magnifique" and embark on a romantic getaway in the city of love with a handsome mystery man.
p.5
I watched the Lebron James chalk commercial for Nike. I found it interesting how right after Lebron threw chalk in the air everyone started doing it. The crowd started doing it, a girl basketball player began doing it, a little boy in school was doing it. It is so true, everyone in this world wants to be just like their favorite celebrity, so much so that they buy the same shoes they have, wear the same cologne or perfume they wear, and also wear the same clothes, this is especially popular for teenagers. In this commercial one person inspired 500 people to do the same exact thing as him. I find it amazing how if a celebrity does it, it's cool so everyone does it.
I don't have a thesis statement yet I am still picking out an ad.
I read the article about “sex and advertising” and it makes you think about what sex really is. All of those ads put out there are making sex out to be something that is just out of pure pleasure or to be accepted in today's society. It is sickening to know that people fall for this insanity, especially towards young middle school or younger girls. Sex should not be thought of as something that comes so easy. It should be thought of as something out of love trust and care. On the website, the creator gave ideas about asking students what comes to mind with certain words like “sex” or “emotion”. Society today doesnt think of “sex” or “emotion” as something that its meant to be; personal. A person's sex life or emotional life shouldnt be determined from a good juicy axe commercial or from a magazine ad. Its a serious life decision.
pd 1
When you see an advertisement what do you see? The product thats trying to be sold, or do you see a little too much skin? An example of a product that does this same method is the perfume industry. Perfume is supposedly something that a person will spray on themselves to attract the opposite sex. This is shown in the ads that you may see every day.
P.3
I chose the Media Awareness: Masculinity link and found it very interesting that most commercials aimed at men are shown during sports programs. It's sad how when women are shown in these ads they are just a "trophy" for when the guy uses the product being sold. It says that a normal guy can only earn such a "trophy" if they change who they are by using the product being sold. It is also lowering women's self-esteem by telling them they only are "trophies" to men and not human beings. The article showed that the media has already objectified women throughout the years, so now they are aiming at men. The ads show only men who win the genetic lottery and use certain products can succeed in getting women that they want. The media is giving hope to men and women by saying that they to can be perfect when they change their looks and possessions. In the end they lower the confidence and let down many people. I guess it is their goal to weaken us, so that we give in to the temptations of buying their products to gain perfection.
Thesis:
By making toothpaste an object to gain sexual attraction to the opposite sex, Close Up, can persuade any normal tooth brushing human to believe that their toothpaste will give them an irresistible scented breath.
1)I selected the Lebron James Nike advertisement from the "Great Advertising, Clever Ads" link. This ad portrays Lebron James' pregame ritual of tossing talcum powder into the air. Images of powder being thrown into the air are scattered throughout this advertisement in cameos from famous rappers and basketball players as well as common people. This advertisement appeals to anyone interested in professional basketball or anyone who plays basketball. The release of Lebron's latest shoes sparked the idea for the talcum powder ad. The upbeat, new-age music in the background might appeal to people of color who want to be just like Lebron in appearance and skill. If they wear his shoes and throw powder in the air they might be just as good. Many of the places in the advertisement are traditional African American meeting grounds: Pick-up basketball courts, gymnasiums, and barber shops. This advertisement may be a turn-off for potential Caucasian basketball players. There are few people in the ad that share their appearance or stature. I think many people of many backgrounds will still purchase Nike products as a direct result of this advertisement and the professional athletes, such as Lebron James, who endorse it.
2) With an American Express Credit Card, even a busy celebrity such as Tina Fey can bring her hectic life to a dull roar.
pd. 3
pd 7
part 1
in Miss Dior Chorie add she gave off a girl with a fun and easy life. Whe alks though an old town on a sunny day. She gets a nice dress and also goes for a bike ride. She put on perfume and meets a guys and gives him a kiss. This makes her fly high on life as the ballons cary her.
Stella Artois has a guy that makes a white paper dove. He works intel late hours to put every detail in it as he could. When he goes to bed the dove comes to life and grabs a star and brings lights to a sleeping town.
Just by buying some nikes and putting a cloud of cholk over your head you can be like Lebron James. You will be able to handle whatever obsticle you have in front of you. Wether is be a game, or a presentation in front of the whole class.
part 2
Will putting in a dip really get the attractions from the ladies? Skoal believes that using its smokeless tobacco it will help you score by the end of the night. By not having to step outside and light up a cigaret, you will have more time to capture your prise. But do women really prefer men who chew?
Terril V.H.
Pd 7
The one I am going to analyze is Masculinity and Advertising. During sports programming the ads that run are directed to males. Women rarely appear in the commercials but of course when women do appear they're generally portrayed in stereotypical ways. Sadly enough women are presented as rewards; you'll get them if you have a certain product. Where did are morals go? Women do not deserve to be treated like this. Ads try and pull fantasies out of people to make them determined to buy the product. When men are used they are usually portrayed as virile, muscular and powerful making it seem as though their powerful bodies dominate the space in the ad. Women are seen totally different in that the focus on them is slenderness, dieting, and attaining a feminine ideal. Ads want us to see women as weak and vulnerable because then that allows us to believe that she could be yours. It's not just women who are being objectified. Men are also and that is causing men the same anxiety and personal insecurity that women have felt for decades.
Danica Patrick, the ultimate driving machine, shows off how using the luggage, Samsonite, can utilize your experience while turning and how it brings a smooth ride.
3
Sex is selling anything and everything, everywhere! It is all over the place in ads, on television commercials, and even in your favorite television show and movie. It is promoted to all ages, even though we may not know it. Spefically magazine advertisements. What exactly are ads selling? We haven and will continue to be subconsiously taken about by ads. They aren't only selling their product, but they are also selling many other things along with it. With sexual advertisements taking over the "advertisement world" itself, where is the line drawn? Are we now immuned to ads like this because it's seen so often in society it's the "norm"? What effect are ads like this taking a toll in our everyday lives? Could it be that we are brainwashed into something that will change the way we will live forever? Has the line been drawn too far already?
Pd 5
I am analyzing the Media Analysis Webquest, http://www.ldcsb.on.ca/schools/cfe/rpt/RPT_Reporter/student.html, website. Citizens see advertisements everywhere, on a bus, computer, magazine, and everywhere. They even talk about the companies. Because they are talking about it, that is free advertising too. For example, if the stores have awesome bargains then shoppers will tell other people and more people will go shop there. People love it but sometimes advertising can hurt too. It is not all good.
The presenter talks about the advertisement as having two sides. But people have to be careful because the presenter is trying to convince people that one side is better than other side. The presenter can tell about their opinions with facts. For example the presenter can tell positive parts about one side then negative parts about the other side to convince the audience that one side is better.
Period Five
From the sites listed to the right of this blog many things can be viewed for students use. The site states that you must make a stand on the topic on which you are going to write about even if you don’t agree about it. Not only must you make your stand you must justify the discussion points in which you will be making threw out your essay.. Although you will be making different discussion points you must also stick to your main idea, and be specific about where you stand on the subject. The thesis statement is basically a mini argument as one of the sites says. It is a preview of what’s to come in the writing to follow. It also shows a preview of your conclusion. So the thesis statement has to grab the interest of the reader appeal to them and tell what you are writing about and where you stand on the argument.
A body wash that makes you wish you were a mystical creature, hung like a horse and half appealing to women. Not only is it a body wash but also shampoo who doesn’t like two things in one. The Centaur has roots that trace back to Greek mythology. On another page it also is linked to horoscopes.
holly t
Period 5
I chose the Sex in Advertising, while reading through the information I kind of came to a conclusion that SEX does really sell products. Americans look through Ad’s in newspapers and magazines. People practically always stop at something that like trips their trigger that is most likely to be something drop dead sexy. Because if a person is flipping through a magazine and they see an Ad that has no sex relationship to it they probably are most likely to take a brief look at the product to an Ad that is showing a little skin of either gender. Big businesses use sex in things that range from Calvin Klein perfume/cologne, Alcoholic beverages, to clothing that we wear everyday in our lives. I also, believe that the world today kind of relies on sex to sell things because if they didn’t use sex then their products probably wouldn’t sell that much like they do now.
pd.5
I chose Great Advertising, Clever Ads because it has the new Lebron James advertisement. I mainly chose this ad because basketball appeals to me and Lebron is the face of the NBA. The ad is very effective by linking everything together by starting with Lebron chalking up his hands and throwing it in the air, a pre game ritual. But back to the reason why it is so effective, Lebron James. He is a world icon and quite possibly the best player in the world. By Nike using him in this ad and many others people remember what brand he wears. Although Nike in my opinion doesn't need to advertise much anymore they continue to by signing and advertising with the worlds best athletes. This was all started with the Michael Jordan ads and continues with Lebron James, Kobe Bryant, Adrian Peterson, Sidney Crosby, Tiger Woods, and Derek Jeter. These are some of the best athletes from their respective sport, a very strategic decision by Nike. The more people they can appeal to the more products they can sell. This is why Nike has been and will be the number one sports company until another company can bring in and use the big name athletes that Nike does.
Right now I am not sure what ad I’m going to use but it will probably be a Nike ad of some sort.
Period 7
1) From the Stella Artois commercial (great-ads) I learned that if I bought their alcohol I would have a happier, more magical, Christmas. The commercial shows a craftsman making a dove-type animal out of paper. When the man leaves the room the bird takes flight and the viewer sees an entire paper town that the man has made. The commercial is meant to show how much effort and originality Stella Artois puts into their beer. When the bird grabs the snowflake, which then starts to glow, it shows how Stella Artois will brighten up your holidays. By showing the whole town coming to life, when the dove approaches, the advertisement is possibly suggesting that Stella Artois can bring happiness and Christmas spirit to whole neighborhood. The background music is a light chime that can easily draw in viewers with its gentle tune. Overall, the ad effectively captures readers with its charming tune and magical effects.
2) It's the seductive look of, "O no. You caught me." that will make the male viewers of 525 America's ad to the pull out their credit cards and start buying.
period 7
How is it that in this day and age, where education is no longer a privelege but a right, that such a shallow advertising tactic like putting sex in ads is not only accpetable, but works!? Ours is a generation where free thinking is encouraged, gender rights are supported, and information is easily accesible. But whenever we see a barely clothed attracive person we stop, stare, and drool like primates? Its as if no matter how sophisticated people in general become we are still ruled by our base instincts. Its not like people don't know they are being manipulated by these ads, the links to the side of this blog are full of writers tearing apart the sad it is that sex and advertising is so effective. Yet sales still grow for companies with the most risque advertisments. I think it just goes to show, no matter how intelligent humans are, we will always be ruled by are more primitive nature.
In February 2007, Old Spice took advantage of how well sex sells to put out an add that blantantly made fun of the tactic. As if they were saying, "Here is a hot woman. Now buy are product." Its simple, sexual, and I bet it worked.
P.3
I chose the Nike USA Mens Olympic Basketball Team Commerical (Great Ads). This ad is great because it aired around the time of the summer Olympics when everyone has U.S.A fever. There is not a better way to advertise your product. Who doesn't want to be like these NBA superstars, and then when you have them all playing together with U.S.A jerseys on, it doesn't get any better than that. The singing of the National Anthem also adds a dimention that Americans can not shy away from. What is more American than the National Anthem? The singing of the Anthem allows every American to connect with this ad. I think is is wierd, but clever that they have Marvin Gaye, who is deceased, singing the National Anthem. It is a great randiton and it works well for this commercial. This commericial is trying to sell the fact that if you buy Nike gear, it does't get more American than that, and when the Olympics are airing who doen't what to win a gold medal and be the ultimate hero/American.
I wish I could find an ad so I could write a thesis statement, but I haven't yet.
Per. 5
I looked at Media Awareness: Masculinity. In this link, it talkes about how many masculinity ads appear after or around the time of a guy show or something involving sports. This works great because its pointed towards men at a time when men are mostly paying attention to their show. The ad will get more attention this way and sales should go up. Usually there are not women in these ads because they want the man to look tough and dominant. If there is a woman on the other hand, she will most likely be stereotyped and overpowered by the man to make him look better.
Thesis -
Out of the many car rims that are manufactured, Konig gets you to think they are by best by saying "King of style on the track & throughout the show circuit." Even though there are several companies to rims, Konig is presented as the #1 with both the best styling and performance forged into one.
Period 7
In Masculinity and Advertising, I found that in men’s ads, women are found as a prize or reward for men who choose the “right” product. Men in ads are almost always white, strong, and slim, while women are focusing on dieting, being slender, and being weak and vulnerable. This causes the men and women of our society to strive to become these things, even if it isn’t right. Historically, the trend in advertising was to eroticize women more often than men. For decades, women have been unfairly objectified with their bodies, and now, men are starting to feel the same way. Men feel as though they need to attain the big muscles and brawn of the models. Women are still more sexualized in ads, which becomes blatantly apparent in couples’ advertisements. The couples’ advertisements usually have some hidden form of dominance. In today’s advertising, however, it isn’t necessarily the male who is dominant.
“Sex Sells”! Every person over the age of sixteen has heard this statement at some point in their lives, but is it really true? I think not.
Jennifer B.
pd. 5
Part 1:
Thesis statement:
Muscular and tough, this is what Campbells knows men strive to be, and they know how to appeal to these men by using false promises of gaining masculinity by only eating soup.
Part2:
Men are just as succeptable to behavioral health problems as women due to low self-esteem. There is no doubt that media is to blame for this growing problem. The media shows men as masculine and successful with women. Men see this and strive to be the same as this image they see on tv or in their favorite magazine because they feel that they must be the same way to either be masculine or get their dream woman. The commercials that stations show during sports that they know men will be watching seem to portray the "successful" man as strong and the women notice. Women actually don't appear in too many commercials that are meant to appeal to men. I believe that this is because they want men to think that if they use their product they can be free from being "tied down" to a woman, that they can just go out with their buddies and be free to do what they want with who they want. When women are portrayed in mens ads, they usually come off as weak and they aren't too shy to show that they want to be the prize the "ideal" man in the commercial.
Per 3
part one
The advertising industry promotes with out consequence. They try to only give the sunny side of life. The link "Great advertising, Clever Ads" had a video on it that was very interesting. A super model that walks around eating sweets and baked goods all do, then eventually floats a way cling to a cluster of balloons. To tell you the truth I'm not quite sure what the add was trying to sell, but it has a lasting impression none the less. What the ad companies neglect to mention is the habit of sweets and pastries usually do not lead to a model physique. Ad companies will do anything to get there product lodged in the mines of the consumer. This act of blind advertising can be effective; the human mind, especially those of the youth, is very impressionable. By just giving the image of its brand and not necessarily the product it self, the ad company can say it has done its job; after all when you taught to remember something you are most likely going to remember, repetition is the best form of learning.
Part 2
The pursuit of excitement and an alternative life style by all humans, but more importantly men in this case, allows Bacardi rum to continually find itself in the center of social gathering and establishments all over the world.
Josh B.
Period 1
I read the analysis “Media Awareness, Masculinity”. It talked about how many ads for men were usually aired or shown during athletic events that men watch. They mention how women are barely in the ads but when they are they are objectified and act as a “reward” for men who choose the right product. I believe most advertisements follow this research. Most ads that are on during the super bowl are pointed at males not females. When the ad has women in it, the ad is usually an ad that suggests if you use this product or buy the product for women that you could get more women or make your woman better. It’s obvious that the people running the advertisements had this carefully planned out. I also think most advertisements aimed at women are shown during the time when the network has more female viewers. Also, since a lot of people are getting DVR services, they have put more advertisements in popular movies to keep people buying their products.
P7 sorry its late i completely forgot
Well to be honest i believe that it is kind of ridiculous that we believe the messages ads send to us... i mean we are the ones that read it and are effected by it but how do we put a stop to it? I personally think one thing we can do is realize the reality of things is that most of us will not have the perfect body/ perfect model look and thats the fact, but then why do we buy the product or why do we believe that this product will make us like that... infact why would we even want to be like that? Shouldn't we be happy with who we are and embrace our strenghts? What makes a celebrity or some sexy model better than you or i? I believe that we buy into it and things need to change... What will it take for it to change? Tradgedy? Our kids having to be perfect bodied and looking just to be heard, or even considered for a job, or to be successful? It's all kind of ridiculous.
By using LL Cool J, Old Spice has harmfully conveyed the me idea that its new product, Swagger, has extreme transformational powers that can change even the nerdiest boy into a powerful, firm man witha cool, refined swagger that can pick-up the most gorgeous of women.
Ethan T.
7th Period
Part I
-I read the masculinity link, and i found it interesting that the door to payin to much attension to your appearance swings both ways. Not only for girls who wear enough make-up to be classified as a painting, but for guys too. A large portion of men today often feel inadequate with their physical appearence whether its not being tall enough, too tall, a little over weight, or even too thin!! With adds portraying "normal" guys as being ripped and cut, this might sell cologne and clothing but really it just leads straight to disappointment because you spend the money on these products and your still the same as when you first saw the add. It just leaves everyone feeling out of place and below average.
Part II
-I think it's pathetic how McDonald's advertises their food. In their comercials the show active kids riding around on skateboards, running, swimming, eating their grease burgers, and fat fries. (Keep in mind all of their people in their comercials are all realtively in shape people) They are all having a good time, laughing and what not, i don't know about you but when i get done eating something from McDonalds i don't even feel like moving let alone go for a a run. The biggest thing thogh in my opinion is their affiliation with the Olympics. We have our nations finest athletes, sponsoring a company that will only send you in the opposite direction of the Olympics so to speak. With a few excepetion i doubt their is one olympian that eats McDonalds on a regular basis, and hear they are saying we should... Doesn't make sence.
1
By putting poker in its ad for beer, Molson Canadian effectively leads consumers to to believe if one drinks their product they will have the ability to handily win a game of strip poker against model-perfect women.
Period 1
I looked at stereotypes in advertising. It is rediculous how often stereotypes are used by the media and not payed any attention to. Men are generally chissled, tall, and handsome. Women usually have that "perfect" hour glass figure and tend to be objectified. At the same time, if stereotyping wasn't used in advertising, ads would not catch the average persons eye. When flipping through a magazine, a guy wouldn't spend long looking at an obese woman advertising lingere. The same can be said for women. They wouldn't stop long on an advertisement with a pudgy, dorky looking guy in a pair of boxer shorts. Methods used in advertising are all about catching the eye of the reader, and if that is not done, than the advertisers have not successfully reached their goal. The empty promise can go along with this. Without the promise of you changing the way you look or live, you wouldn't spend time looking at the advertisements. This is why the average Joe is not typically used to advertise something.
Thesis: By selling Tim McGraw's ultra manliness, along with their beer, Bud Light's ad convinces men and sometimes teenage kids that they can be tougher, more manly, get the sexier women, and be the ultimate B.A.
You walk towards this months addition of Road & Track to look for the cover’s Ruf CTR3. You start flipping the pages to find the table of contents but before you reach it you are suddenly stopped by some seemingly magical force. You can’t help but stare at it, unwanting to turn the page. You see the goddess of supermodels-not A goddess, but THE goddess-staring at you giving you a flirtatious and “you want this” look. Her body is stretched out so she must reach for the handle bars, her back curved so you can’t help but looking even farther down. Her legs holding onto an all black and chrome V-Rod Muscle Harley Davidson. This goddess brings in the light and you can’t help but want the bike.
Matt K
Period 1
Part (1)
I have always found it fascinating how our own "western" culture influences many of the other nations. we live the "American Life" and are proud yet we succumb to many of the problems faces centuries ago. Our new Pop Culture has risen to newer and higher standards. What used to be understandable is no longer in plain view anymore. Advertising has become distorted and continues to change with every new product. Products that use vivid colors, famous actors, scantly dressed women have all been successful in selling their product. If a product and commercial can gain your approval and money, then you are only left with your soul. Beliefs, views, understandings, opinions can all cause confusion in what an ad is really trying to sell. Advertising is our environment and we go through it everyday. Is there really a solution to this problem? Can the government or these well organized groups do a whole lot of projects to abolish unethical ads? Where do we draw the line?
Part (2)
"By selling a fantasy of sex and caring, motherly kindness along with underwear, JBS cleverly gets an keeps the attention of its viewers."
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